Provided is a designed article recognition information providing system that enables a customer to easily acquire information content in a short time. A designed article recognition information providing system 1 is provided with: a control unit 30 that executes steps S11, S12 for acquiring a captured image in which at least a part of a designed article is included in one captured image and imaging position information indicating an imaging position at which the captured image is captured, step S14 for extracting designed article data having a predetermined position relationship range between the imaging position of the captured image and designed article position data, and step S16 for extracting designed article data having designed article image data matching with or similar to said designed article image data in terms of a design and/or an entire image; and a display unit 44 for a search terminal 4 and the control unit 30, for executing step S17 for displaying a home page associated in advance with the designed article data extracted by a match designed article data extraction means or at least one data item included in said designed article data.