The invention relates to an ultrasonic measuring method, comprising: controlling an ultrasonic transceiver at two lateral positions to emit a plurality of transmission signals in a transversal direction and to receive a plurality of received signal progressions; identifying echo signals in the particular received signal progression; triangulating a position of a first reflection point from which the temporally first echo signals in the particular received signal progression were reflected; selecting, from the plurality of echo signals, an echo signal for a double echo determination according to at least the triangulated position of the first reflection point of the temporally first echo signals; determining whether the selected echo signal forms a double echo together with a possible additional, temporally subsequent echo signal; and determining a height of an object at a reflection point at which the selected echo signal was reflected as being high if a double echo is determined and as low if no double echo is determined. The method can identify a shaded obstacle which is set back between other obstacles. In addition, the invention relates to a measurement apparatus and to a vehicle.