发明申请
US20160364754A1 PERSONALIZED MARKETING BY DERIVING THE SENTIMENTS FROM TELEPHONIC AND TEXTUAL CONVERSATION OVER A MOBILE DEVICE
审中-公开
基本信息:
- 专利标题： PERSONALIZED MARKETING BY DERIVING THE SENTIMENTS FROM TELEPHONIC AND TEXTUAL CONVERSATION OVER A MOBILE DEVICE
- 专利标题（中）：通过移动设备通过电话和文本对话方式获得感知来进行个性化营销
- 申请号：US14737396 申请日：2015-06-11
- 公开(公告)号：US20160364754A1 公开(公告)日：2016-12-15
- 发明人： Sandip P. Thube , Dattatraya R. Ubhe , Dharmesh V. Vadgama
- 申请人： International Business Machines Corporation
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02 ; G10L25/48 ; G06F17/27 ; G10L15/07 ; G06N99/00 ; G06N5/04
摘要：
A method for creating a personalized marketing strategy for a user involved in an online conversation associated with a mobile device is provided. The method may include receiving a strategy and execution plan. The method may also include receiving a plurality of searchable keywords. The method may include monitoring the online conversation to identify the presence of the searchable keywords. The method may also include capturing a plurality of statements containing the searchable keywords. The method may include deriving a plurality of sentiments and a plurality of psychographics from the captured plurality of statements. The method may include mapping the derived plurality of sentiments and the derived plurality of psychographics to a plurality of segments associated with the received strategy and execution plan. The method may also include creating a marketing strategy and a personalized offer associated with the user based on the mapping.
摘要（中）：
提供了一种用于为涉及与移动设备相关联的在线会话的用户创建个性化营销策略的方法。 该方法可以包括接收策略和执行计划。 该方法还可以包括接收多个可搜索的关键字。 该方法可以包括监视在线对话以识别可搜索的关键字的存在。 该方法还可以包括捕获包含可搜索关键字的多个语句。 该方法可以包括从所捕获的多个语句中导出多个情绪和多个心理特征。 该方法可以包括将导出的多个情绪和导出的多个心理图形映射到与所接收的策略和执行计划相关联的多个段。 该方法还可以包括基于映射创建营销策略和与用户相关联的个性化提供。