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1. 发明申请

WO2010078539A2 ADVERTISING PROFILING AND TARGETING SYSTEM 审中-公开
标题翻译：广告类型和目标系统
公开(公告)号：WO2010078539A2
公开(公告)日：2010-07-08
申请号：PCT/US2010/020004
申请日：2010-01-04
申请人： KULAKOWSKI, Robert, Thomas
发明人： KULAKOWSKI, Robert, Thomas
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A targeted advertising processing system includes a number of categories each having a different contribution to processing that determines whether a subscriber is an appropriate target for the criteria established by the advertiser. Categories define specific attributes a subscriber must have, combined attributes a subscriber must have, subscriber attributes the advertiser would like to have, along with other categories including categories defining subscriber attributes that must always be excluded. In one method of operation the targeted advertising processing determines which subscribers should be targeted with a particular ad based on advertiser defined criteria. In another method of operation an individual subscriber profile is evaluated for a plurality of advertiser targeting attributes and the advertiser having a higher targeted profile matching score for the subscriber profile being evaluated is selected for display of the ad to the subscriber.
摘要翻译：目标广告处理系统包括多个类别，每个类别对处理有不同的贡献，其确定用户是否是广告主建立的标准的适当目标。类别定义订户必须具有的特定属性，订户必须具有的组合属性，广告商希望拥有的订户属性，以及包括必须总是被排除的定义订户属性的类别。在一种操作方法中，基于广告商定义的标准，目标广告处理确定哪个订阅者应该针对特定广告。在另一种操作方法中，针对多个广告主目标属性评估个体用户简档，并且为所述用户显示广告，选择所评估的用户简档的具有较高目标分布匹配分数的广告客户。

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