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    • 9. 发明申请
    • SYSTEMS AND METHODS TO DISTRIBUTE ADVERTISEMENT OPPORTUNITIES TO MERCHANTS
    • 分配广告商业机会的制度和方法
    • WO2011116301A2
    • 2011-09-22
    • PCT/US2011029025
    • 2011-03-18
    • VISA USA INCWINTERS MICHELLE ENG
    • WINTERS MICHELLE ENG
    • G06Q30/00
    • G06Q30/02G06Q30/0255
    • In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions, and a portal configured to provide a user interface to receive a set of selection criteria and a plurality of bids from respective merchants for opportunities to present advertisements to users identified by the set of selection criteria based on spending patterns determined from transaction data generated by the transaction handler. The system further includes at least one processor coupled with the data warehouse and the portal and configured to determine, in response to an opportunity for advertising to a user, whether transactions of the user processed by the transaction handler satisfy the set of selection criteria and, if so, select an advertisement of one merchant of the plurality of merchants based at least in part on the bids received from the merchants.
    • 一方面,系统包括用于处理事务的事务处理程序,用于存储记录事务的事务数据的数据仓库,以及被配置为提供用户界面以接收来自相应商家的一组选择标准和多个出价的门户 基于由交易处理程序生成的交易数据确定的消费模式,向通过该选择标准集合标识的用户呈现广告的机会。 系统还包括与数据仓库和门户耦合的至少一个处理器,并且被配置为响应于向用户进行广告的机会来确定由交易处理者处理的用户的事务是否满足选择标准的集合, 如果是,则至少部分地基于从商家接收的投标来选择多个商家中的一个商家的广告。