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    • 3. 发明申请
    • GENERATING SPONSORED STORY UNITS INCLUDING RELATED POSTS AND INPUT ELEMENTS
    • 生成受赞助的故事单元,包括相关的位置和输入元素
    • WO2013106467A1
    • 2013-07-18
    • PCT/US2013/020880
    • 2013-01-09
    • FACEBOOK, INC.
    • ADAMS, PaulPAI, Carol, Chia-fan
    • G06Q50/30G06Q30/02
    • G06Q50/01G06Q30/02
    • A viewing user is provided with sponsored story units when accessing content associated with a social networking system. The sponsored story units include a sponsored story describing an interaction and one or more related posts. The sponsored story may describe an action of another user connected to the viewing user who has interacted with a social networking object. The one or more related posts may include content associated with the social networking object involved in the interaction described by the sponsored story. The sponsored story unit can optionally include an input element with which the viewing user can interact. The information received from the viewing user via the input element can be used to generate additional sponsored story units to the viewing user's friends.
    • 当访问与社交网络系统相关联的内容时,观看用户被提供有赞助的故事单元。 赞助的故事单位包括描述互动和一个或多个相关帖子的赞助故事。 赞助的故事可以描述连接到与社交网络对象交互的观看用户的另一用户的动作。 一个或多个相关帖子可以包括与由赞助故事描述的交互中涉及的社交网络对象相关联的内容。 赞助的故事单元可以可选地包括观看用户可以与之交互的输入元素。 通过输入元件从观看用户接收到的信息可用于向观看用户的朋友生成附加的赞助故事单元。
    • 4. 发明申请
    • GROUPING AND ORDERING ADVERTISING UNITS BASED ON USER ACTIVITY
    • 基于用户活动分组和排序广告单位
    • WO2013106477A1
    • 2013-07-18
    • PCT/US2013/020894
    • 2013-01-09
    • FACEBOOK, INC.
    • ADAMS, PaulPAI, Carol Chia-Fan
    • G06Q30/02
    • G06Q30/0241G06Q50/01
    • A viewing user is provided with an ordered group of advertising units when accessing content associated with a social networking system. Each of the advertising units can be related to a user activity, where the user activity is performed at least by the viewing user or a friend of the viewing user. The advertising units can be ordered using a sales funnel. In particular, the sales funnel may include a number of different positions. Each advertising unit can be assigned to a position in the sales funnel. Based on each advertising unit's position in the sales funnel, an ordering for the advertising units can be determined. The ordering can be used to place the advertising units on a web page requested by the viewing user.
    • 当访问与社交网络系统相关联的内容时,向观看用户提供有序的广告单元组。 每个广告单元可以与用户活动相关联,其中至少由观看用户或观看用户的朋友执行用户活动。 广告单位可以使用销售渠道订购。 特别地,销售漏斗可以包括多个不同的位置。 每个广告单元都可以分配到销售渠道中的一个位置。 根据每个广告单位在销售渠道中的位置,可以确定广告单元的订购。 订购可用于将广告单元放置在观看用户请求的网页上。