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    • 23. 发明申请
    • COORDINATING ADVERTISING AMONG USER DEVICES
    • 在用户设备上协调广告
    • WO2012064465A1
    • 2012-05-18
    • PCT/US2011/056625
    • 2011-10-18
    • MOTOROLA MOBILITY, INC.VASUDEVAN, VenugopalWICKRAMASURIYA, Jehan
    • VASUDEVAN, VenugopalWICKRAMASURIYA, Jehan
    • G06Q30/00
    • G06Q30/0241G06Q30/0245G06Q30/0277
    • Disclosed are methods for coordinating advertising among at least two devices currently being used by the same user. A server receives information about what advertising is sent to a first user device. Based on that information, the server creates a "context directive" that specifies how to appropriately direct advertising to a second user device. The context directive is sent to a device that manages an advertising campaign for the second device. The context directive can be based on advertising policy rules set by campaign managers for the first and second user devices. The policy rules may lobe based on demographic information associated with the user of the second device. In some embodiments, a server collects information on advertisements sent to the various user devices, correlates that information, and produces a report. Advertising managers use this report to gauge the effectiveness of their campaigns across devices.
    • 公开了用于协调当前正在被同一用户使用的至少两个设备中的广告的方法。 服务器接收关于向第一用户设备发送广告的信息。 基于该信息,服务器创建“上下文指令”,其指定如何将广告适当地引导到第二用户设备。 上下文指令被发送到管理第二设备的广告活动的设备。 上下文指令可以基于广告管理器为第一和第二用户设备设置的广告策略规则。 策略规则可以基于与第二设备的用户相关联的人口统计信息。 在一些实施例中,服务器收集关于发送到各种用户设备的广告的信息,将该信息相关联并且生成报告。 广告经理使用此报告来衡量其在各种设备上的广告活动的有效性。