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    • 11. 发明申请
    • SYSTEM AND METHOD FOR DELIVERING SPONSORED LANDMARK AND LOCATION LABELS
    • 用于交付赞助商地标和位置标签的系统和方法
    • WO2010098938A3
    • 2010-11-18
    • PCT/US2010022638
    • 2010-01-29
    • YAHOO INCKING SIMONHIGGINS CHRISTOPHERDAVIS MARC
    • KING SIMONHIGGINS CHRISTOPHERDAVIS MARC
    • G06Q30/00G06Q50/00
    • G01C21/3679G06Q30/02G06Q30/0259G06Q90/20H04W4/02
    • A method for constructing geo-location service replies (e.g. "You are near Bob's Café", or "Proceed one block north to Bob's Café") based on landmark-related relevance factors (e.g. if the user's location is close to a known landmark or sponsored location) to serve to a client terminal (e.g. a user's a mobile telephone, a smart phone, a GPS terminal). The system receives a user's geo-location service request (e.g. "Where am I"), and proceeds to construct one or more response candidates to service the user's geo-location service request. Candidate replies are then scored based on relevance factors (e.g. does the candidate location relate to the user's recent geo-service queries, is there a sponsored landmark in general proximity, etc), and high scoring geo-service replies are sent to the user's client terminal. In some cases, more than one relevance factor is considered (e.g. proximity relevance, visibility relevance, familiarity relevance, etc).
    • 基于与地标相关的相关因素(例如,如果用户的位置接近已知的地标或者如果用户的位置接近已知的地标,则可以提供用于构建地理位置服务回复的方法(例如“您靠近鲍勃咖啡厅”或“向Bob咖啡馆向北走一个街区”)或 (例如,用户的移动电话,智能电话,GPS终端)提供服务。 系统接收用户的地理位置服务请求(例如“我在哪里”),并继续构建一个或多个响应候选者以服务用户的地理位置服务请求。 然后基于相关因素对候选回复进行评分(例如,候选位置是否与用​​户最近的地理服务查询有关,是否有总体接近程度的赞助地标等),并将高分地理服务回复发送给用户的客户端 终奌站。 在一些情况下,考虑多于一个相关因素(例如邻近相关性,可见性相关性,熟悉性相关性等)。