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1. 发明申请

WO2009091656A3 SYSTEM AND METHOD FOR REAL-TIME MEDIA OBJECT-SPECIFIC COMMUNICATIONS 审中-公开
标题翻译：用于实时媒体对象特定通信的系统和方法
公开(公告)号：WO2009091656A3
公开(公告)日：2009-11-19
申请号：PCT/US2009030406
申请日：2009-01-08
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH , MARTINEZ RONALD
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH , MARTINEZ RONALD
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q50/01
摘要： A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
摘要翻译：描述了一种在分布式网络上促进与显示的媒体对象相关联的口碑广告和销售支持的系统和方法。该系统为网络用户提供访问品牌，产品或服务的广告的一个或多个倡导者。一个或多个倡导者可能与用户在社会上相关。通过实时通信网络促进用户与倡导者的互动，跟踪商业活动，并且捕获并分发口碑宣传的价值。

2. 发明申请

WO2009111166A2 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH ADVOCATE REFERRAL 审中-公开
标题翻译：社会网络营销与引导性推荐的方法与装置
公开(公告)号：WO2009111166A2
公开(公告)日：2009-09-11
申请号：PCT/US2009034444
申请日：2009-02-19
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more advocates by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentive.
摘要翻译：服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配。匹配方法通过最大化个性化倡导的估计上下文价值来确定一个或多个倡导者。此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销激励的形式分配该价值。

3. 发明申请

WO2009111167A3 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH CONSUMER REFERRAL 审中-公开
标题翻译：用消费者转介进行社交网络营销的方法和设备
公开(公告)号：WO2009111167A3
公开(公告)日：2009-12-03
申请号：PCT/US2009034445
申请日：2009-02-19
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译：服务提供商利用消费者，行为，品牌，消费品，广告客户和倡导者的特征来确定消费品，消费者和倡导者之间的三方匹配，从而促进交互式网络上的商品，品牌或服务的消费。匹配方法通过最大化个性化宣传的估计背景价值来确定一个或多个可能的消费者。此外，服务提供商在每场比赛中捕获个性化宣传的价值，并以各种营销激励的形式分配该价值。

4. 发明申请

WO2009158168A3 SYSTEM AND METHOD FOR DETERMINATION AND DISPLAY OF PERSONALIZED DISTANCE 审中-公开
标题翻译：用于确定和显示个人化距离的系统和方法
公开(公告)号：WO2009158168A3
公开(公告)日：2010-02-25
申请号：PCT/US2009046258
申请日：2009-06-04
申请人： YAHOO INC , KALABOUKIS CHRIS , HIGGINS CHRISTOPHER W , DAVIS MARC , O'SULLIVAN JOSEPH , ATHSANI ATHELLINA , MARTINEZ RONALD , PARETTI CHRISTOPHER T
发明人： KALABOUKIS CHRIS , HIGGINS CHRISTOPHER W , DAVIS MARC , O'SULLIVAN JOSEPH , ATHSANI ATHELLINA , MARTINEZ RONALD , PARETTI CHRISTOPHER T
IPC分类号： H04W4/02 , H04W64/00
CPC分类号： G01C21/3667 , G01C21/00 , G01C21/343 , G01C21/3484 , G01C21/3679 , G06F17/3087 , G06Q30/0266 , G06Q50/01 , G06Q50/30 , H04L67/18 , H04W4/02 , H04W4/023 , H04W4/18
摘要： A system and method for determination and display of personalized distance. A request is received for the determination of a personalized distance over a network, wherein the request comprises an identification of a requesting user, and a plurality of real world entities comprising at least a starting location and an ending location. At least one route is determined between the first location and the second location. Spatial, temporal, topical, and social data available to the network relating to the requesting user and each real world entity and the route is retrieved using a global index of data available to the network. A personalized distance is calculated via the network between the first location and the second location using spatial, temporal, topical, and social data relating to the requesting user and each real world entity and the route. A representation of the personalized distance calculated for the route is displayed on a display medium.
摘要翻译：用于确定和显示个性化距离的系统和方法。接收到用于通过网络确定个性化距离的请求，其中所述请求包括请求用户的标识以及包括至少起始位置和结束位置的多个真实世界实体。在第一位置和第二位置之间确定至少一个路线。使用可用于网络的全局数据索引来检索与请求用户和每个现实世界实体以及路由有关的网络可用的空间，时间，主题和社交数据。通过第一位置和第二位置之间的网络，使用与请求用户和每个现实世界实体和路线相关的空间，时间，主题和社交数据来计算个性化距离。在路径上计算出的个性化距离的表示显示在显示介质上。

5. 发明申请

WO2009111226A3 SOCIAL ASPECTS OF CONTENT AGGREGATION, SYNDICATION, SHARING, AND UPDATING 审中-公开
标题翻译：内容综合，协调，共享和更新的社会方面
公开(公告)号：WO2009111226A3
公开(公告)日：2009-10-29
申请号：PCT/US2009035020
申请日：2009-02-24
申请人： YAHOO INC , BOERRIES MARCO , SAFT KEITH , GRINSTED GEORGE , PARRY LEE , BERNOULLI CARLO P , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： BOERRIES MARCO , SAFT KEITH , GRINSTED GEORGE , PARRY LEE , BERNOULLI CARLO P , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06F17/00 , G06Q50/00
CPC分类号： G06F17/30884
摘要： 'Smart bookmarks' are described which facilitate aggregation, sharing, and dynamic access to the content in which a particular user has an interest.
摘要翻译：描述了“智能书签”，其便于对特定用户感兴趣的内容进行聚合，共享和动态访问。

6. 发明申请

WO2009076060A2 ADVERTISING ASSOCIATED WITH MULTIMEDIA CONTENT 审中-公开
标题翻译：广告与多媒体内容相关
公开(公告)号：WO2009076060A2
公开(公告)日：2009-06-18
申请号：PCT/US2008084583
申请日：2008-11-24
申请人： YAHOO INC , ATHSANI ATHELLINA , O'SULLIVAN JOSEPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
发明人： ATHSANI ATHELLINA , O'SULLIVAN JOSEPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0201 , G06Q30/0273
摘要： A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. The method embeds the presentation preferences as advertising information into the first content. The method presents the first advertisement in conjunction with the first content by using the presentation preferences. It tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.
摘要翻译：用于放置广告的方法从各种内容中选择第一内容，分析第一内容以存在广告商参考，并且通过使用广告商参考将来自广告主的第一广告与第一内容相匹配。该方法确定与第一内容一起呈现第一广告的呈现偏好集合，并且包括具有第一内容的呈现偏好集合。该方法将呈现偏好嵌入到第一内容中作为广告信息。该方法通过使用呈现偏好来呈现与第一内容相结合的第一广告。它跟踪营利活动内容的呈现，并将跟踪信息存储在日志中。营利事件包括例如展示，点击，获取和/或转换。另外的实施例包括用于实现前述内容的系统和计算机可读介质。

7. 发明申请

WO2008064071A3 METHODS, SYSTEMS AND APPARATUS FOR DELIVERY OF MEDIA 审中-公开
标题翻译：用于传送媒体的方法，系统和设备
公开(公告)号：WO2008064071A3
公开(公告)日：2008-07-17
申请号：PCT/US2007084807
申请日：2007-11-15
申请人： YAHOO INC , MARTINEZ RONALD , DAVIS MARC
发明人： MARTINEZ RONALD , DAVIS MARC
IPC分类号： H04B1/40 , H04N7/173
CPC分类号： G06F17/30035 , G06Q30/0201 , G06Q30/0205
摘要： Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user's mobile electronic device or a television, computer, billboard or other display co- located with the user. Related methods are also provided.
摘要翻译：提供了用于收集数据并向用户呈现媒体的系统，方法和设备。该系统通常包括与电子设备相关联的数据收集模块。数据收集模块将收集的数据传送给管理模块，该管理模块基于收集的数据来管理至少一个用户简档。管理模块可以基于用户简档选择用于呈现给用户的媒体，并且可以经由与用户位于同一位置的媒体输出设备（诸如用户的移动电子设备的显示器）向用户显示所选择的媒体，或者电视机，计算机，广告牌或与用户共同定位的其他显示器。还提供了相关的方法。

8. 发明申请

WO2010039459A4 SYSTEM AND METHODOLOGY FOR RECOMMENDING PURCHASES FOR A SHOPPING INTENT 审中-公开
标题翻译：用于购物意向的建议购买的系统和方法
公开(公告)号：WO2010039459A4
公开(公告)日：2010-09-30
申请号：PCT/US2009057472
申请日：2009-09-18
申请人： YAHOO INC , PRESSWALA IRFAN , ATHSANI ATHELLINA , HIGGINS CHRIS W , KALABOUKIS CHRIS , DAVIS MARC , PARETTI CHRISTOPHER T , OTT IV EDWARD STANLEY
发明人： PRESSWALA IRFAN , ATHSANI ATHELLINA , HIGGINS CHRIS W , KALABOUKIS CHRIS , DAVIS MARC , PARETTI CHRISTOPHER T , OTT IV EDWARD STANLEY
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0207
摘要： Techniques are disclosed for optimizing online shopping. In one aspect, purchase items are recommended to a user based on the total purchasing costs of the recommended purchase items. In one embodiment, the total purchase cost includes not just the price of the purchase item but also includes weighted costs based on non-price purchasing cost factors. In another aspect, data is maintained that represents social relationships between members of a network of users and purchase recommendations are made to a user based on the relatedness between the user, the item and the other members of the network. In yet another aspect, purchase recommendations are made based on the best time to purchase a purchase item. In another aspect, item retailers can offer purchase item incentives to users based on the identity of and information about the shopper to whom the incentive is offered including bundling incentives with a unified redemption code.
摘要翻译：披露了优化网上购物的技术。在一个方面，根据推荐购买项目的总购买成本向用户推荐购买项目。在一个实施例中，总购买成本不仅包括购买项目的价格，还包括基于非价格购买成本因素的加权成本。在另一方面，维护表示用户网络的成员之间的社会关系的数据，并且基于用户，项目和网络的其他成员之间的相关性向用户进行购买建议。在另一方面，购买建议是基于购买购买物品的最佳时间。另一方面，物品零售商可以根据用户的身份和购买者的信息，向用户提供购买物品激励，包括带有统一赎回代码的捆绑激励。

9. 发明申请

WO2010039378A2 SYSTEM AND METHOD FOR CONTEXT ENHANCED AD CREATION 审中-公开
标题翻译：用于上下文增强的广告创建的系统和方法
公开(公告)号：WO2010039378A2
公开(公告)日：2010-04-08
申请号：PCT/US2009055503
申请日：2009-08-31
申请人： YAHOO INC , BURGENER CARRIE AMANDA , KING SIMON PETER , PARETTI CHRISTOPHER TODD , HIGGINS CHRIS W , DAVIS MARC , ATHSANI ATHELLINA , NAIR RAHUL , HAYASHI NATHANAEL JOE
发明人： BURGENER CARRIE AMANDA , KING SIMON PETER , PARETTI CHRISTOPHER TODD , HIGGINS CHRIS W , DAVIS MARC , ATHSANI ATHELLINA , NAIR RAHUL , HAYASHI NATHANAEL JOE
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： Methods, apparatuses and systems directed to creating contextually-targeted advertisements. In a particular implementation, advertisers may leverage a W4 COMN to deliver contextually-targeted and/or contextually-enhanced advertisements. In the implementations discussed below, an ad creation system utilizes data made available by the W4 COMN to facilitate the creation and placement of advertisements on a message delivery network, such as the W4 COMN itself.
摘要翻译：旨在创建上下文定向广告的方法，装置和系统。在特定的实施方式中，广告商可以利用W4COMN来提供上下文定向和/或上下文增强的广告。在下面讨论的实现中，广告创建系统利用由W4 COMN提供的数据来促进广告在消息传递网络（例如W4 COMN本身）上的创建和放置。

10. 发明申请

WO2009082588A3 ADPACK 审中-公开
公开(公告)号：WO2009082588A3
公开(公告)日：2009-10-22
申请号：PCT/US2008084585
申请日：2008-11-24
申请人： YAHOO INC , ATHSANI ATHELLINA , O'SULLIVAN JOESPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
发明人： ATHSANI ATHELLINA , O'SULLIVAN JOESPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276 , G06Q30/02 , G06Q30/0273 , G06Q40/00
摘要： A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.
摘要翻译：用于内容货币化的系统包括用于存储和检索数据的存储设备以及存储在存储设备内的内容和广告的库。图书馆包括便于存储和检索的组织结构。该系统还包括货币化引擎，用于在库内识别具有第一可货币化特征的第一内容项目。系统被配置用于从库内的若干内容项目中选择第二内容项目，并且通过使用第一可货币化特征将第二内容项目与第一内容项目相关联，以用于结合第一内容项目呈现第二内容项目。其他实施例包括用于实施前述的各种附加系统，方法和计算机可读介质。

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