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1. 发明申请

US20150142563A1 System and Method for Targeted Delivery of Digital Information 审中-公开
标题翻译：数字信息有针对性的系统和方法
公开(公告)号：US20150142563A1
公开(公告)日：2015-05-21
申请号：US14549969
申请日：2014-11-21
申请人： David M. Diamond , Sheldon H. Smith , Kathi Kim-Ellen Hurst
发明人： David M. Diamond , Sheldon H. Smith , Kathi Kim-Ellen Hurst
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255
摘要： A system. The system includes a computing device, a cookie pool module and an instruction module. The computing device includes a processor. The cookie pool module is communicably connected to the processor and is configured to receive cookie pool data and utilize the received cookie pool data to associate a targeted consumer with a corresponding digital device. The instruction module is communicably connected to the processor and is configured to send an instruction to have digital information sent to the digital device.
摘要翻译：一个系统。该系统包括计算设备，cookie池模块和指令模块。计算设备包括处理器。 cookie池模块可通信地连接到处理器，并被配置为接收cookie池数据并利用接收的cookie池数据将目标消费者与对应的数字设备相关联。指令模块可通信地连接到处理器，并被配置为发送指令以将数字信息发送到数字设备。

2. 发明申请

US20120053951A1 SYSTEM AND METHOD FOR IDENTIFYING A TARGETED PROSPECT 审中-公开
标题翻译：用于识别目标前景的系统和方法
公开(公告)号：US20120053951A1
公开(公告)日：2012-03-01
申请号：US12869441
申请日：2010-08-26
申请人： Craig Kowalchuk , Sheldon Smith , David Diamond
发明人： Craig Kowalchuk , Sheldon Smith , David Diamond
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02
摘要： A method. The method includes receiving, at a computing device, data associated with a first plurality of consumers. The method also includes assigning a consumer of the first plurality of consumers to a first respective segments based on the received data, wherein the assigning is performed by the computing device. The method further includes calculating a goodness-of-fit score for the consumer of the first plurality of consumers for the first segment, wherein the calculating is performed by the computing device. Additionally, the method includes calculating a predicted goodness-of-fit score for a consumer of a second plurality of consumers for the first segment, the second plurality of consumers including at least the first plurality of consumers, wherein the calculating is performed by the computing device. The method further includes screening at least some of the second plurality of consumers, wherein the screening is performed by the computing device.
摘要翻译：一个方法。该方法包括在计算设备处接收与第一多个消费者相关联的数据。该方法还包括基于接收的数据将第一多个消费者的消费者分配给第一相应的段，其中由计算设备执行分配。该方法还包括为第一段的第一多个消费者的消费者计算拟合优度得分，其中计算由计算设备执行。另外，该方法包括计算针对第一段的第二多个消费者的消费者的预测的适合度得分，第二多个消费者至少包括第一组多个消费者，其中计算由计算设备。该方法还包括筛选第二多个消费者中的至少一些，其中筛选由计算设备执行。

3. 发明授权

US07472072B2 Systems and methods for targeting consumers attitudinally aligned with determined attitudinal segment definitions 有权
标题翻译：定位消费者的体系和方法与确定的态度段定义相一致
公开(公告)号：US07472072B2
公开(公告)日：2008-12-30
申请号：US10821516
申请日：2004-04-09
申请人： Craig W. Kowalchuk
发明人： Craig W. Kowalchuk
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0203 , G06Q30/0204
摘要： Disclosed herein are systems and methods for selecting a target group of consumers from a larger group of consumers in a computer database. Thus, for a given brand and marketing objective, the systems and methods provide for identifying the dimensions that define a relevant attitudinal consumer segment (or segments). In addition, the systems and methods select consumers, from an in-house or third party database containing appended variables, who are most attitudinally aligned with the target segment definition(s).
摘要翻译：这里公开了用于在计算机数据库中从更大的消费者组中选择消费者的目标组的系统和方法。因此，对于给定的品牌和营销目标，系统和方法提供了确定定义相关态度消费者细分（或分段）的维度。此外，系统和方法从包含附加变量的内部或第三方数据库中选择消费者，他们最符合目标段定义。

4. 发明申请

US20150032676A1 SYSTEM AND METHOD FOR SEGMENTING SOCIAL MEDIA PARTICIPANTS BY ATTITUDINAL SEGMENT 审中-公开
标题翻译：通过分析部分分配社会媒体参与者的系统和方法
公开(公告)号：US20150032676A1
公开(公告)日：2015-01-29
申请号：US13948489
申请日：2013-07-23
申请人： Sheldon H. Smith , David M. Diamond , Kathi Kim-Ellen Hurst
发明人： Sheldon H. Smith , David M. Diamond , Kathi Kim-Ellen Hurst
IPC分类号： G06N5/02 , G06N99/00
CPC分类号： G06Q50/01 , G06F17/2785
摘要： A system. The system includes a computing device, an instance module, a topics module, an analysis module, a matching module, a modeling module and a targeting module. The computing device includes a processor and is configured to access social media information. Each of the modules are communicably connected to the processor. The instance module is configured to identify at least one of the following: a high-frequency word included in the social media information, and a high-frequency phrase included in the accessed social media information. The topics module is configured to generate a dictionary of topics associated with the accessed social media information. The analysis module is configured to analyze data from a plurality of social media accounts to generate a social media database. The matching module is configured to match a survey respondent with an associated user name included in the social media database.
摘要翻译：一个系统。该系统包括计算设备，实例模块，主题模块，分析模块，匹配模块，建模模块和定位模块。计算设备包括处理器并被配置为访问社交媒体信息。每个模块可通信地连接到处理器。实例模块被配置为识别以下中的至少一个：包括在社交媒体信息中的高频词，以及包括在所访问的社交媒体信息中的高频短语。主题模块被配置为生成与所访问的社交媒体信息相关联的主题词典。分析模块被配置为分析来自多个社交媒体帐户的数据以生成社交媒体数据库。匹配模块被配置为使调查受访者与包括在社交媒体数据库中的相关联的用户名相匹配。

5. 发明申请

US20130132101A1 System and Method for Improving Performance of a Behavioral Targeting Model 审中-公开
标题翻译：提高行为目标模型性能的系统和方法
公开(公告)号：US20130132101A1
公开(公告)日：2013-05-23
申请号：US13298324
申请日：2011-11-17
申请人： Craig W. Kowalchuck , Sheldon H. Smith , David Diamond , Raymond Ferris
发明人： Craig W. Kowalchuck , Sheldon H. Smith , David Diamond , Raymond Ferris
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： A system. The system includes a computing device and a combiner module. The computing device includes a processor. The combiner module is communicably connected to the processor, and is configured to combine a score generated by a behavioral targeting model with a score generated by an attitudinal targeting model.
摘要翻译：一个系统。该系统包括计算设备和组合器模块。计算设备包括处理器。组合器模块可通信地连接到处理器，并且被配置为将由行为定位模型生成的分数与由态度定向模型产生的得分组合。

6. 发明申请

US20120203780A1 System and Method for Identifying a Targeted Consumer 有权
标题翻译：识别目标消费者的系统和方法
公开(公告)号：US20120203780A1
公开(公告)日：2012-08-09
申请号：US13020967
申请日：2011-02-04
申请人： Craig Kowalchuck , Sheldon Smith , David Diamond , Raymond Ferris
发明人： Craig Kowalchuck , Sheldon Smith , David Diamond , Raymond Ferris
IPC分类号： G06F17/30
CPC分类号： G06F17/30702 , G06F17/30867 , G06Q30/02
摘要： A method. The method includes receiving, at a computing device, data associated with a first plurality of consumers. The data comprises a combination of behavioral data and attitudinal data. The method also includes assigning a consumer of the first plurality of consumers to a first respective segments based on the received data, wherein the assigning is performed by the computing device. The method further includes calculating a goodness-of-fit score for the consumer of the first plurality of consumers for the first segment, wherein the calculating is performed by the computing device. Additionally, the method includes calculating a predicted goodness-of-fit score for a consumer of a second plurality of consumers for the first segment, the second plurality of consumers including at least the first plurality of consumers, wherein the calculating is performed by the computing device.
摘要翻译：一个方法。该方法包括在计算设备处接收与第一多个消费者相关联的数据。数据包括行为数据和态度数据的组合。该方法还包括基于接收的数据将第一多个消费者的消费者分配给第一相应的段，其中由计算设备执行分配。该方法还包括为第一段的第一多个消费者的消费者计算拟合优度得分，其中计算由计算设备执行。另外，该方法包括计算针对第一段的第二多个消费者的消费者的预测的适合度得分，第二多个消费者至少包括第一组多个消费者，其中计算由计算设备。

7. 发明授权

US08650184B2 System and method for identifying a targeted consumer 有权
标题翻译：用于识别目标消费者的系统和方法
公开(公告)号：US08650184B2
公开(公告)日：2014-02-11
申请号：US13020967
申请日：2011-02-04
申请人： Craig Kowalchuk , Sheldon Smith , David Diamond , Raymond Ferris
发明人： Craig Kowalchuk , Sheldon Smith , David Diamond , Raymond Ferris
IPC分类号： G06F17/30 , G06F7/00
CPC分类号： G06F17/30702 , G06F17/30867 , G06Q30/02
摘要： A method. The method includes receiving, at a computing device, data associated with a first plurality of consumers. The data comprises a combination of behavioral data and attitudinal data. The method also includes assigning a consumer of the first plurality of consumers to a first respective segments based on the received data, wherein the assigning is performed by the computing device. The method further includes calculating a goodness-of-fit score for the consumer of the first plurality of consumers for the first segment, wherein the calculating is performed by the computing device. Additionally, the method includes calculating a predicted goodness-of-fit score for a consumer of a second plurality of consumers for the first segment, the second plurality of consumers including at least the first plurality of consumers, wherein the calculating is performed by the computing device.
摘要翻译：一个方法。该方法包括在计算设备处接收与第一多个消费者相关联的数据。数据包括行为数据和态度数据的组合。该方法还包括基于接收的数据将第一多个消费者的消费者分配给第一相应的段，其中由计算设备执行分配。该方法还包括为第一段的第一多个消费者的消费者计算拟合优度得分，其中计算由计算设备执行。另外，该方法包括计算针对第一段的第二多个消费者的消费者的预测的适合度得分，第二多个消费者至少包括第一组多个消费者，其中计算由计算设备。

8. 发明申请

US20120330713A1 SYSTEM AND METHOD FOR OPTIMIZING A MEDIA PURCHASE 审中-公开
标题翻译：用于优化媒体购买的系统和方法
公开(公告)号：US20120330713A1
公开(公告)日：2012-12-27
申请号：US13167899
申请日：2011-06-24
申请人： Craig W. Kowalchuk , Sheldon H. Smith , David Diamond
发明人： Craig W. Kowalchuk , Sheldon H. Smith , David Diamond
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02
摘要： A method. The method is implemented at least in part by a computing device. The method includes matching information in a first database with corresponding entries in a second database, utilizing a targeting engine to calculate a score for at least a portion of the consumers in the first database, and ranking at least a portion of the consumers in the first database based on the calculated scores. The second database is larger than the first database. The method also includes comparing media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database. The matching, calculating, ranking and comparing are performed by the computing device.
摘要翻译：一个方法。该方法至少部分地由计算设备实现。该方法包括将第一数据库中的信息与第二数据库中的相应条目进行匹配，利用目标引擎来计算第一数据库中消费者的至少一部分的分数，以及排列第一数据库中消费者的至少一部分数据库基于计算得分。第二个数据库大于第一个数据库。该方法还包括将第一数据库中的第一组排序消费者的媒体行为与第一数据库中第二组消费者的媒体行为进行比较。匹配，计算，排序和比较由计算设备执行。

9. 发明授权

US07835940B2 Systems and methods for targeting consumers attitudinally aligned with determined attitudinal segment definitions 有权
标题翻译：定位消费者的体系和方法与确定的态度段定义相一致
公开(公告)号：US07835940B2
公开(公告)日：2010-11-16
申请号：US12340244
申请日：2008-12-19
申请人： Craig W. Kowalchuk
发明人： Craig W. Kowalchuk
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0203 , G06Q30/0204
摘要： Disclosed herein are systems and methods for selecting a target group of consumers from a larger group of consumers in a computer database. Thus, for a given brand and marketing objective, the systems and methods provide for identifying the dimensions that define a relevant attitudinal consumer segment (or segments). In addition, the systems and methods select consumers, from an in-house or third party database containing appended variables, who are most attitudinally aligned with the target segment definition(s).
摘要翻译：这里公开了用于在计算机数据库中从更大的消费者组中选择消费者的目标组的系统和方法。因此，对于给定的品牌和营销目标，系统和方法提供了确定定义相关态度消费者细分（或分段）的维度。此外，系统和方法从包含附加变量的内部或第三方数据库中选择消费者，他们最符合目标段定义。

10. 发明申请

US20050033630A1 Systems and methods for targeting consumers attitudinally aligned with determined attitudinal segment definitions 有权
标题翻译：定位消费者的体系和方法与确定的态度段定义相一致
公开(公告)号：US20050033630A1
公开(公告)日：2005-02-10
申请号：US10821516
申请日：2004-04-09
申请人： Craig Kowalchuk
发明人： Craig Kowalchuk
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0203 , G06Q30/0204
摘要： Disclosed herein are systems and methods for selecting a target group of consumers from a larger group of consumers in a computer database. Thus, for a given brand and marketing objective, the systems and methods provide for identifying the dimensions that define a relevant attitudinal consumer segment (or segments). In addition, the systems and methods select consumers, from an in-house or third party database containing appended variables, who are most attitudinally aligned with the target segment definition(s).
摘要翻译：这里公开了用于在计算机数据库中从更大的消费者组中选择消费者的目标组的系统和方法。因此，对于给定的品牌和营销目标，系统和方法提供了确定定义相关态度消费者细分（或分段）的维度。此外，系统和方法从包含附加变量的内部或第三方数据库中选择消费者，他们最符合目标段定义。

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