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    • 1. 发明授权
    • Method and apparatus for providing electronic coupons
    • 用于提供电子券的方法和装置
    • US07493636B2
    • 2009-02-17
    • US11186299
    • 2005-07-20
    • Tadamasa KitsukawaAndrew M. ProehlGong SzedoKeiichi Totsuka
    • Tadamasa KitsukawaAndrew M. ProehlGong SzedoKeiichi Totsuka
    • H04N7/16
    • H04N5/44543G06Q20/387G06Q30/02G06Q30/0225H04N7/163H04N21/4184H04N21/4784H04N21/812
    • Electronic coupons are provided for items comprising products and services. The coupon information is received along with broadcasts of associated television programs. Selected coupon modes alert a viewer when coupon information is available for an item. The viewer alert comprises displayed marks superimposed over the broadcast of the television program. The displayed marks comprise indicators for each item for which coupon data is available, and the indicators may be representative of the items to which the indicators correspond. The coupon information for a particular item is selected when the viewer selects the indicator corresponding to the item in which the viewer is interested. Upon selection, the coupon information is displayed along with the broadcast of the currently selected television program. Coupon information may be selected for storage on a removable recording medium along with data corresponding to the television program with which the coupon information is associated. The coupon information is redeemed by the viewer by a merchandise retailer or dealer.
    • 为产品和服务的物品提供电子优惠券。 收到优惠券信息以及相关电视节目的广播。 当优惠券信息可用于某个商品时,选定的优惠券模式可提醒观众。 观看者警报包括叠加在电视节目的广播上的显示标记。 所显示的标记包括可用于优惠券数据的每个项目的指示符,并且指示符可以代表指示符对应的项目。 当观众选择对应于观众感兴趣的项目的指示符时,选择特定项目的优惠券信息。 在选择时,优惠券信息与当前选择的电视节目的广播一起显示。 可以选择优惠券信息与可移动记录介质上的存储以及与优惠券信息相关联的电视节目相对应的数据。 优惠券信息由商品零售商或经销商由观众兑换。