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    • 10. 发明申请
    • SYSTEMS AND METHODS FOR AUTOMATED MASS MEDIA COMMERCE
    • 自动化大众媒体商业系统与方法
    • US20110320247A1
    • 2011-12-29
    • US13172122
    • 2011-06-29
    • Barry BryantPaul Staudt
    • Barry BryantPaul Staudt
    • G06Q30/00
    • G06Q30/0635G06Q30/02G06Q30/0241G06Q30/0253G06Q30/0267G06Q30/0601
    • Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.
    • 用于实现广告采购点的系统和方法包括使用配置用于或包含服务,产品或供应商可传输信号(例如来自射频识别标签)的大众媒体出版物。 在优选的布置中,消费者感知大众媒体出版物的广告可以激活便携式通信设备(例如智能移动或蜂窝电话)中的读取器,以从与广告相关联的射频信号接收信息以识别供应商 ,与射频识别有关的产品或服务。 消费者的智能移动电话或通信设备可以通过网络与供应商的系统通信,通过使用来自射频识别的信息通过网络从供应商的系统订购产品或产品信息。