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    • 3. 发明申请
    • SELECTING MEDIA ADVERTISEMENTS FOR PRESENTATION BASED ON THEIR PREDICTED PLAYTIMES
    • 根据他们的预测选择选择媒体广告
    • US20120130805A1
    • 2012-05-24
    • US12949105
    • 2010-11-18
    • Robert OnSteve Scott
    • Robert OnSteve Scott
    • G06Q30/00
    • G06Q30/0251G06Q30/0272
    • Advertisers provide bids for presenting temporal media ads along with content presented to users. The bids presented comprise a cost per unit time of presentation of the temporal media ad. Advertisers specify target audience and target media content for presenting their ads. A candidate set of ads is selected for presentation to the user along with requested content based on the temporal media ad targeting criteria. Machine learning techniques are used for predicting playtimes of ads based on features extracted from user attributes, content, and time of presentation. A winning temporal media ad is selected from the candidate set of ads based on predicted playtimes of ads in the candidate set of ads. An auction scheme is used for selecting a winning temporal media ad from the candidate ads.
    • 广告商提供出价来呈现临时媒体广告以及呈现给用户的内容。 提出的出价包括时间媒体广告的每单位时间的显示成本。 广告商指定目标受众和目标媒体内容,以展示他们的广告。 基于时间媒体广告定位标准,选择一组候选广告来呈现给用户以及所请求的内容。 机器学习技术用于基于从用户属性,内容和演示时间提取的特征来预测广告的播放时间。 基于候选广告组中的广告的预测播放时间,从候选广告集中选择获胜的时间媒体广告。 拍卖方案用于从候选广告中选择获胜的时间媒体广告。