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1. 发明申请

US20100332315A1 GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES 审中-公开
标题翻译：陈述和排序广告的印制计划的生成和潜在的路线上的机会
公开(公告)号：US20100332315A1
公开(公告)日：2010-12-30
申请号：US12492861
申请日：2009-06-26
申请人： Semiha Ece Kamar , Eric Horvitz , Christopher A. Meek , Stephen Lombardi
发明人： Semiha Ece Kamar , Eric Horvitz , Christopher A. Meek , Stephen Lombardi
IPC分类号： G06Q30/00 , G06F17/10
CPC分类号： G06Q30/0247 , G06Q30/02 , G06Q30/0254 , G06Q30/0261
摘要： A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a vehicle at a busy intersection.) It may also be desirable to select a sequence of advertisements that interrelate, or that relate the route of the user to an advertised product or service. Therefore, potential routes may be identified (e.g., based on user history or nearby locations of interest), and for potential routes, advertisement opportunities may be identified where the user may have an at least partial attention availability (e.g., traffic signals and fuel stops.) Advertisements may be selected for presentation at the advertisement opportunities of respective potential routes. Additionally, advertisement opportunities may be offered to advertisers in an auction model, and advertisers may specify conditions of advertisements (e.g., competitive placement exclusive of competitors' advertisements, or combinatorial placement of several advertisements.)
摘要翻译：移动设备可以向用户呈现广告。然而，如果在用户的注意不可用时（例如，在繁忙的十字路口操作车辆时），则在广告可能无效或危险的情况下可能是无效的或者危险的。还可能期望选择一系列的广告，这些广告相互关联或涉及路线用户到广告的产品或服务。因此，可以识别潜在路线（例如，基于用户历史或附近的兴趣位置），并且对于潜在的路线，可以识别广告机会，其中用户可能具有至少部分注意力可用性（例如，交通信号和燃料停止可以选择广告来呈现各自潜在路线的广告机会。此外，可以在拍卖模式中向广告商提供广告机会，并且广告商可以指定广告的条件（例如，排除竞争对手的广告的竞争性布置，或组合放置多个广告）。

2. 发明申请

US20090327148A1 MECHANISMS AND ARCHITECTURE FOR MOBILE OPPORTUNISTIC COMMERCE 审中-公开
标题翻译：移动机会商业机制与架构
公开(公告)号：US20090327148A1
公开(公告)日：2009-12-31
申请号：US12147927
申请日：2008-06-27
申请人： Semiha Ece Kamar , Eric Horvitz , Christopher A. Meek
发明人： Semiha Ece Kamar , Eric Horvitz , Christopher A. Meek
IPC分类号： G06Q30/00
CPC分类号： G06Q30/06 , G06Q50/188
摘要： The claimed matter provides systems and/or methods that enable sellers and buyers to take mutual advantage of the relationship of the location of seller outlets to routes that mobile buyers take to other destinations. The system can include devices that identify sellers capable of fulfilling a buyer's product or service requirements, generate value functions for the seller based on bidding functions acquired from the seller and related to the product or service requirements of the buyer, compare the value functions associated with multiple sellers to identify a successful seller, and notify the buyer of the location of the successful seller by modifying a route to a pre-established destination to include directions to the successful seller.
摘要翻译：所要求保护的事项提供了系统和/或方法，使卖方和买方能够将卖方的位置与移动买家对其他目的地的路线的关系相互利益。该系统可以包括识别能够满足买方产品或服务要求的卖方的设备，基于从卖方获取并与买方的产品或服务需求相关的投标功能为卖方生成价值功能，比较与多个卖家识别一个成功的卖家，并通过修改到预先建立的目的地的路线通知购买者成功卖家的位置，以包括向成功卖方指示。

3. 发明申请

US20110258153A1 COMBINING PREDICTIVE MODELS OF FORGETTING, RELEVANCE, AND COST OF INTERRUPTION TO GUIDE AUTOMATED REMINDING 有权
标题翻译：组合中断引导自动提醒的预测模型，相关性和成本
公开(公告)号：US20110258153A1
公开(公告)日：2011-10-20
申请号：US13172405
申请日：2011-06-29
申请人： Semiha Ece Kamar , Eric Horvitz
发明人： Semiha Ece Kamar , Eric Horvitz
IPC分类号： G06N5/02 , G06F15/18
CPC分类号： G06Q10/109
摘要： The claimed matter provides systems and/or techniques that develop or use predictive models of human forgetting to effectuate automated reminding. The system includes the use of predictive models that infer the probability that aspects of items will be forgotten, models that evaluate the relevance of recalling aspects of items in different settings, based on contextual information related to user attributes associated with the items, and models of the context-sensitive cost of interrupting users with reminders. The system can combine the probability of users forgetting aspects of an item with an assessed cost of forgetting those aspects to ascertain expected costs for not being reminded about events, compare expected costs for not being reminded with expected costs for interrupting users, and based on comparisons between expected costs for being reminded and expected costs for interrupting users regarding events, generate and deliver reminder notifications to users about items.
摘要翻译：所要求保护的内容提供开发或使用人类遗忘预测模型以实现自动提醒的系统和/或技术。该系统包括使用预测模型来推断项目的各个方面将被遗忘的概率，基于与项目相关联的用户属性相关的上下文信息来评估在不同设置中的项目的召回方面的相关性的模型，以及模型中断用户提醒的上下文敏感成本。该系统可以将用户遗忘项目方面的概率与忘记这些方面的评估成本相结合，以确定不被提醒的事件的预期成本，将预期成本与提醒用户的预期成本进行比较，并根据比较进行比较在提醒的预期成本和中断用户关于事件的预期成本之间，生成并向用户发送关于项目的提醒通知。

4. 发明申请

US20130006754A1 MULTI-STEP IMPRESSION CAMPAIGNS 审中-公开
标题翻译：多阶段印象裁判
公开(公告)号：US20130006754A1
公开(公告)日：2013-01-03
申请号：US13174329
申请日：2011-06-30
申请人： Eric Horvitz , Lili Cheng , Roger Barga , Xuedong Huang , Zachary Apter , Semiha Ece Kamar
发明人： Eric Horvitz , Lili Cheng , Roger Barga , Xuedong Huang , Zachary Apter , Semiha Ece Kamar
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0251
摘要： Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target user profile with a plurality of computing devices. The ad server is also configured to receive a multi-step impression plan including a plurality of triggers from an advertiser. Each trigger is associated with a different advertisement to be served to at least one of the plurality of devices. The system also includes an ad serving engine configured to serve a first advertisement to a first device in response to making an inference from sensors or detecting a first trigger, and a second advertisement to a second device in response to a second inference or detecting a second trigger, according to the impression plan. A predictive model developed from machine learning may be used to develop a learning-based multi-step impression plan.
摘要翻译：针对计算机广告系统和方法描述了各种实施例。系统可以包括广告服务器，其包括被配置为将目标用户简档与多个计算设备相关联的印象活动引擎。广告服务器还被配置为接收包括来自广告主的多个触发器的多步展示计划。每个触发器与要被提供给多个设备中的至少一个的不同广告相关联。该系统还包括一个广告服务引擎，该广告服务引擎被配置为响应于从传感器进行推断或检测第一触发而向第一设备发送第一广告，并响应于第二推断或检测第二个推断，向第二设备发送第二广告触发，按照印象计划。可以使用从机器学习开发的预测模型来开发基于学习的多步印象计划。

5. 发明申请

US20090327169A1 COMBINING PREDICTIVE MODELS OF FORGETTING, RELEVANCE, AND COST OF INTERRUPTION TO GUIDE AUTOMATED REMINDING 有权
标题翻译：组合中断引导自动提醒的预测模型，相关性和成本
公开(公告)号：US20090327169A1
公开(公告)日：2009-12-31
申请号：US12163045
申请日：2008-06-27
申请人： Semiha Ece Kamar , Eric Horvitz
发明人： Semiha Ece Kamar , Eric Horvitz
IPC分类号： G06F17/00 , G06N5/02
CPC分类号： G06Q10/109
摘要： The claimed matter provides systems and/or techniques that develop or use predictive models of human forgetting to effectuate automated reminding. The system includes the use of predictive models that infer the probability that aspects of items will be forgotten, models that evaluate the relevance of recalling aspects of items in different settings, based on contextual information related to user attributes associated with the items, and models of the context-sensitive cost of interrupting users with reminders. The system can combine the probability of users forgetting aspects of an item with an assessed cost of forgetting those aspects to ascertain expected costs for not being reminded about events, compare expected costs for not being reminded with expected costs for interrupting users, and based on comparisons between expected costs for being reminded and expected costs for interrupting users regarding events, generate and deliver reminder notifications to users about items.
摘要翻译：所要求保护的内容提供开发或使用人类遗忘预测模型以实现自动提醒的系统和/或技术。该系统包括使用预测模型来推断项目的各个方面将被遗忘的概率，基于与项目相关联的用户属性相关的上下文信息来评估在不同设置中的项目的召回方面的相关性的模型，以及模型中断用户提醒的上下文敏感成本。该系统可以将用户遗忘项目方面的概率与忘记这些方面的评估成本相结合，以确定不被提醒的事件的预期成本，将预期成本与提醒用户的预期成本进行比较，并根据比较进行比较在提醒的预期成本和中断用户关于事件的预期成本之间，生成并向用户发送关于项目的提醒通知。

6. 发明授权

US09086292B2 Routing, alerting, and transportation guidance based on preferences and learned or inferred risks and desirabilities 有权
标题翻译：基于偏好和学习或推断的风险和需求的路由，警报和交通指导
公开(公告)号：US09086292B2
公开(公告)日：2015-07-21
申请号：US12493131
申请日：2009-06-26
申请人： Eric Horvitz , John Krumm
发明人： Eric Horvitz , John Krumm
IPC分类号： G01C21/34 , G01C21/00 , G01C21/36
CPC分类号： G01C21/3484 , G01C21/3697
摘要： Techniques and systems are disclosed that provide a risk-based assessment for a user based on user location information. Incident data is acquired for incidents that involve potential risks (e.g., to people and/or property) from a plurality of locations and contexts, considering such factors as date, time, weather, traffic, and velocity. The incident data is matched to the user's location and context directly or indirectly to provide one or more potential outcomes of interest (e.g., accidents, injuries, fatalities), and inferences regarding the likelihood of events are made available. These measures are compared to desired risk thresholds for the user. In one embodiment, routes, times, and conditions of travel may be preferred over others routes, times, and conditions. In another embodiment, users may be notified of a condition or a vehicle's maximum velocity may be reduced when the matched incident data meets/exceeds a user's risk threshold.
摘要翻译：公开了基于用户位置信息为用户提供基于风险的评估的技术和系统。考虑到诸如日期，时间，天气，交通和速度等因素，从多个位置和情境中获取涉及潜在风险（例如对人和/或财产）的事件的事件数据。事件数据与用户的位置和环境直接或间接地匹配，以提供一个或多个潜在的感兴趣的结果（例如，事故，伤害，死亡），并且关于事件的可能性可用的推论。将这些措施与用户的期望风险阈值进行比较。在一个实施例中，旅行的路线，时间和条件可能优于其他路线，时间和条件。在另一个实施例中，可以向用户通知条件，或者当匹配的事件数据满足/超过用户的风险阈值时，可以减少车辆的最大速度。

7. 发明授权

US08825304B2 Mediation of tasks based on assessments of competing cognitive loads and needs 有权
标题翻译：基于评估竞争认知负荷和需求的任务调停
公开(公告)号：US08825304B2
公开(公告)日：2014-09-02
申请号：US12827037
申请日：2010-06-30
申请人： Eric Horvitz , Shamsi Tamara Iqbal
发明人： Eric Horvitz , Shamsi Tamara Iqbal
IPC分类号： B60R22/00 , E05F15/00 , G05D1/00 , G05D3/00 , G06F17/00
CPC分类号： G06N99/005
摘要： Among other things, one or more techniques and/or systems are disclosed for mediating tasks in real-time for safety-related concerns. A nature for a safety-related primary task, such as contextual elements of the task, is determined; and a nature of a secondary task that draws attention away from the primary task is also determined. A risk factor for a potential lack of cognitive resources which may be needed by the primary task is determined by applying the nature of the primary task and the nature of the secondary task to a trained risk factor model. The risk factor is applied to one or more safety-related systems in real-time, for example, to mitigate potential safety concerns.
摘要翻译：除其他之外，公开了一种或多种技术和/或系统用于实时安全地涉及安全性关注的任务。确定安全相关主要任务的性质，如任务的上下文元素; 还要确定提请注意远离主要任务的次要任务的性质。主要任务可能需要的潜在缺乏认知资源的风险因素是通过将主要任务的性质和次要任务的性质应用于训练有素的风险因子模型来确定的。风险因素实时应用于一个或多个安全相关系统，例如，以减轻潜在的安全问题。

8. 发明授权

US08768763B2 Online marketplace with shipping incentives 有权
标题翻译：在线市场与航运激励
公开(公告)号：US08768763B2
公开(公告)日：2014-07-01
申请号：US13174309
申请日：2011-06-30
申请人： Eric Horvitz , Gur Kimchi , Lili Cheng , Doug Burger , Stelios Paparizos , Marc Davis
发明人： Eric Horvitz , Gur Kimchi , Lili Cheng , Doug Burger , Stelios Paparizos , Marc Davis
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0222 , G06Q10/0832 , G06Q10/08355 , G06Q30/06
摘要： A marketplace server and method for facilitating purchase transactions are provided. A marketplace server may include a routing engine configured to receive an order for goods from a first computing device associated with a first customer, with the order including a first delivery address of the customer. The routing engine also calculates a delivery route to the first delivery address. An offer engine is configured to create an offer for other goods. The offer includes a shipping incentive associated with a second delivery address of a second customer. The offer may be targeted to the second customer based on a proximity of the second delivery address to the delivery route. The offer engine sends the offer to a second computing device associated with the second customer. Upon receiving an acceptance of the offer from the computing device, the offer engine processes a purchase transaction for the offer.
摘要翻译：提供了一种用于促进采购交易的市场服务器和方法。市场服务器可以包括路由引擎，路由引擎被配置为从与第一客户相关联的第一计算设备接收货物的订单，该订单包括客户的第一传送地址。路由引擎还计算到第一个传送地址的传输路由。优惠引擎被配置为为其他商品创建报价。该优惠包括与第二客户的第二送货地址相关联的运送激励。基于第二递送地址与递送路线的接近度，该优惠可以针对第二客户。报价引擎将报价发送给与第二客户相关联的第二计算设备。在接收到来自计算设备的报价的接收之后，报价引擎处理该报价的购买交易。

9. 发明授权

US08346749B2 Balancing the costs of sharing private data with the utility of enhanced personalization of online services 有权
标题翻译：平衡共享私有数据的成本与增强的个性化在线服务的效用
公开(公告)号：US08346749B2
公开(公告)日：2013-01-01
申请号：US12147557
申请日：2008-06-27
申请人： Ranier Andreas Krause , Eric Horvitz
发明人： Ranier Andreas Krause , Eric Horvitz
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06Q30/02
摘要： Described herein is a method that includes determining a utility to a user of sharing a set of attributes for use in connection with personalized searching or other online services. The method further includes determining a cost to the user of sharing the set of attributes. The method also includes outputting an indication of a net benefit to the user of sharing the set of attributes based at least in part upon the determined utility and the determined cost.
摘要翻译：这里描述了一种方法，其包括确定用户共享用于结合个性化搜索或其他在线服务的一组属性的实用程序。该方法还包括确定用户共享该属性集的成本。该方法还包括至少部分地基于确定的效用和确定的成本，向用户输出净利益的指示，以共享该组属性。

10. 发明授权

US08340689B2 Commercially subsidized mobile communication devices and services 有权
标题翻译：商业补贴的移动通信设备和服务
公开(公告)号：US08340689B2
公开(公告)日：2012-12-25
申请号：US12701539
申请日：2010-02-06
申请人： Eric Horvitz , Xuedong Huang , Kamal Jain , Milind Vasudeo Mahajan
发明人： Eric Horvitz , Xuedong Huang , Kamal Jain , Milind Vasudeo Mahajan
IPC分类号： H04W24/00
CPC分类号： G06Q30/0267 , G06Q30/0261 , H04M15/00 , H04M15/09 , H04M2215/0192 , H04W4/00 , H04W4/025 , H04W4/24 , H04W48/02 , H04W64/00
摘要： Mobile communication devices, such as mobile phones, may be capable of recommending to a user various providers of one or more solicited services, e.g., by identifying a user location and identifying providers near the user location that provide the services, and by initiating a call between the user and a selected provider. However, the equipment and service costs of such devices may be prohibitive, particularly for mid-range mobile communication devices that may appeal to cost-conscious users. The prohibitive costs may be diminished by redirecting part or all of the cost of providing the recommendation service from the providers, e.g., by charging the provider a service cost upon initiating a call from the user to the provider, or upon representing the provider in a provider database. In one such embodiment, all service costs may be borne by providers, providing to the user a free recommendation service via the mobile communication device.
摘要翻译：诸如移动电话的移动通信设备可以能够向用户推荐一个或多个被请求的服务的各种提供者，例如通过识别用户位置并识别用户位置附近的提供服务的提供者，并且通过发起呼叫在用户和选定的提供商之间。然而，这些设备的设备和服务成本可能是过高的，特别是对于可能吸引具有成本意识的用户的中档移动通信设备。通过将提供推荐服务的成本的部分或全部重定向到提供者，例如，通过在向用户发起呼叫到提供者的呼叫中向服务商收取服务成本，或者以提供者数据库。在一个这样的实施例中，所有服务成本可以由提供商承担，经由移动通信设备向用户提供免费的推荐服务。

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