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    • 6. 发明申请
    • Advertisement Selection Using Uncertain User Data
    • 广告选择使用不确定的用户数据
    • US20160371729A1
    • 2016-12-22
    • US15066993
    • 2016-03-10
    • Quixey, Inc.
    • Eric GLOVERNikhil Vikram SRINIVASAN
    • G06Q30/02
    • G06Q30/0255G06Q30/0248G06Q30/0269
    • A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.
    • 公开了一种方法和系统。 该方法包括生成与用户设备的用户相对应的不确定用户数据,并将不确定用户数据发送到远程计算设备。 不确定的用户数据包括实际用户数据和噪声数据的组合。 该方法包括从远程计算设备接收包括多个条件广告对象的广告响应消息,每个条件广告对象包括广告内容,一个或多个访问机制以及一个或多个条件。 该方法还包括基于实际用户数据和在所选条件广告对象中定义的一个或多个条件来选择多个条件广告对象中的一个或多个。 此外,该方法包括针对每个选定条件广告对象显示基于广告内容的广告和在条件广告对象中定义的至少一个访问机制。