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1. 发明申请

US20070157228A1 Advertising with video ad creatives 审中-公开
标题翻译：使用视频广告素材进行广告
公开(公告)号：US20070157228A1
公开(公告)日：2007-07-05
申请号：US11323327
申请日：2005-12-30
申请人： Jason Bayer , Ronojoy Chakrabarti , Keval Desai , Manish Gupta , Jill Huchital , Willard Rusch
发明人： Jason Bayer , Ronojoy Chakrabarti , Keval Desai , Manish Gupta , Jill Huchital , Willard Rusch
IPC分类号： H04N7/16 , H04N7/173 , H04N7/10 , H04N7/025
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0242 , H04N7/17318 , H04N21/23106 , H04N21/23424 , H04N21/252 , H04N21/25891 , H04N21/26208 , H04N21/26603 , H04N21/2665 , H04N21/2668 , H04N21/4331 , H04N21/435 , H04N21/44016 , H04N21/466 , H04N21/4667 , H04N21/812
摘要： The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.
摘要翻译：可以以多种方式改进具有（例如，on）视频文档的广告的投放。例如，系统可以（a）接受定义与视频文档的至少一个实例相关联的至少一个广告点的信息，（b）接受在广告点中投放广告的提议，以及（c）仲裁在竞争广告中，至少使用优惠，确定至少一个要在该广告点中投放的广告。作为另一示例，系统可以（a）接受广告的相关性信息，（b）使用所接受的相关性信息来确定至少一个视频文档，（c）将与视频文档有关的信息呈现给与广告，以及（d）从广告客户接受向其接受的至少一个视频文档提供广告的要约。作为另一示例，系统可以（a）接受视频文档的相关性信息，（b）使用广告的相关性信息和服务约束来确定与视频文档相关的多个广告，以及（c）至少选择与视频文件一起提供的确定的相关广告之一。视频文件的示例包括在互联网上发布的视频文件，电视节目，现场或记录的谈话节目，视频语音邮件，视频会话的部分等。

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