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1. 发明申请

US20170024764A1 Evaluating Content Items For Presentation To An Online System User Based In Part On Content External To The Online System Associated With The Content Items 审中-公开
标题翻译：评估用于呈现给在线系统用户的内容项目，其基于与内容项目相关联的在线系统的部分内容
公开(公告)号：US20170024764A1
公开(公告)日：2017-01-26
申请号：US14806310
申请日：2015-07-22
申请人： Facebook, Inc.
发明人： Jonathan Mooser , Yi Tang , Justin Paul Parrella , Shuo Li , Kai Du
IPC分类号： G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0254 , G06F16/24578 , G06F16/9535 , G06Q30/0275 , G06Q30/0277
摘要： An online system receives advertisement (“ad”) requests for presentation to online system users. An ad request may include an identifier of a landing page identifying a source external to the online system from which content is retrieved and presented to a user who interacts with content from the ad request. The online system determines a quality score for the source based on a frequency with which online system users request content from the source via the online system and various types of interactions by online system users with content associated with the source that is presented by the online system (e.g., interactions with content associated with the source indicating user interest in the source). Based on the quality score for the source, the online system modifies a score for the ad request used by the online system to determine whether to present content form the ad request to a user.
摘要翻译：在线系统接收向在线系统用户呈现的广告（“ad”）请求。广告请求可以包括标识在线系统外部的源的标识符，该在线系统从内容被检索并呈现给与广告请求的内容进行交互的用户。在线系统根据在线系统用户通过在线系统从源头请求内容的频率确定源的质量得分，以及具有与在线系统呈现的源相关联的内容的在线系统用户的各种类型的交互（例如，与源相关联的内容的交互，指示用户对源的兴趣）。基于源的质量得分，在线系统修改在线系统使用的广告请求的分数，以确定是否向用户呈现广告请求的内容。

2. 发明授权

US10349102B2 Distributing embedded content within videos hosted by an online system 有权
公开(公告)号：US10349102B2
公开(公告)日：2019-07-09
申请号：US15166581
申请日：2016-05-27
申请人： Facebook, Inc.
发明人： Yi Tang
IPC分类号： H04N21/24 , H04N21/234 , H04N21/2743 , H04N21/258 , G06F16/71 , G06F16/738 , G06F16/783 , H04N21/858
摘要： An online system analyzes videos from video hosting systems to identify embedded contents in the videos. The online system associates embedded content with videos that include the embedded content. The online system determines statistics describing distribution of the embedded content by the video hosting system, for example, the rate at which the embedded content is included in videos and demographics of the users targeted for the embedded content. The online system may use the information describing distribution of the embedded content by other video hosting systems to modify the distribution of embedded content by the online system.

3. 发明申请

US20180181268A1 SYSTEMS AND METHODS FOR PROVIDING CONTENT 审中-公开
公开(公告)号：US20180181268A1
公开(公告)日：2018-06-28
申请号：US15848490
申请日：2017-12-20
申请人： Facebook, Inc.
发明人： Chen Huang , Rachel Barrie Tucker , Zhuowei Bao , Yi Tang , Yingliu Chen
IPC分类号： G06F3/0482 , G06F3/01 , G06F3/0484
CPC分类号： G06F3/0482 , G06F3/017 , G06F3/04847 , G06F3/0488 , G06F2203/04803 , G06F2203/04808 , G06Q30/02 , G06Q30/06 , G06Q50/01
摘要： Systems, methods, and non-transitory computer-readable media can provide a first interface for presenting a content feed that includes at least one content item, the content item being associated with a link that references external content. A determination is made that the content item was accessed. Data corresponding to the external content is obtained. Data corresponding to the content item is obtained. A second interface that includes a first region and a second region is provided, wherein the content item is displayed in the first region, and wherein the external content is displayed in the second region.

4. 发明申请

US20160162953A1 MODIFYING ADVERTISING POLICIES ENFORCED BY AN ONLINE SYSTEM BASED ON LIKELIHOOD OF USER INTERACTION WITH CONTENT ITEMS 审中-公开
标题翻译：基于用户与内容项目互动的在线系统实现的广告政策的修改
公开(公告)号：US20160162953A1
公开(公告)日：2016-06-09
申请号：US14562547
申请日：2014-12-05
申请人： Facebook, Inc.
发明人： Yi Tang
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/0275 , G06Q30/0277
摘要： An online system presents advertisements and content items to its users in a feed of content items (e.g., a newsfeed). The online system enforces one or more advertising policies regulating insertion of advertisements into the feed. For example, an advertising policy specifies a minimum distance between advertisements in the feed. Based on a likelihood of the user interacting with an advertisement, the online system may modify one or more of the advertising policies to increase a likelihood of the advertisement being included in the feed. For example, an advertising policy is modified if the user has at least a threshold likelihood of interacting with the advertisement. To modify an advertising policy, the online system may ignore the advertising policy when selecting content for the feed or may modify conditions limiting inclusion of advertisements in the feed specified by the advertising policy.
摘要翻译：在线系统在内容项目（例如，新闻馈送）的馈送中向其用户呈现广告和内容项目。在线系统执行一个或多个广告政策，规定广告插入到供稿中。例如，广告政策规定Feed中广告之间的最小距离。基于用户与广告交互的可能性，在线系统可以修改一个或多个广告策略以增加广告被包括在馈送中的可能性。例如，如果用户至少具有与广告交互的阈值可能性，则修改广告策略。为了修改广告政策，当选择Feed的内容时，在线系统可以忽略广告政策，或者可以修改限制在由广告策略指定的馈送中包含广告的条件。

5. 发明申请

US20150161679A1 Competitive Bidding Scalers For Online Advertising Auctions 审中-公开
标题翻译：在线广告拍卖竞争性招标定标器
公开(公告)号：US20150161679A1
公开(公告)日：2015-06-11
申请号：US14101077
申请日：2013-12-09
申请人： Facebook, Inc.
发明人： Yi Tang , Qiao Lian
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275
摘要： Competitive bidding tools, including a competitive bidding scaler tool and a competitive report generator, may be implemented by an advertiser to improve their advertisement's performance in online advertising auctions. The competitive bidding scaler tool increases the bid amount associated with an advertiser's ad request when a competing advertiser submits a rival ad request to the same online advertising auction. The competitive report tool generates a competitive report for an ad request that benchmarks its performance against rival ad requests. The competitive report comprises a summary of wins and losses experienced by the ad request in an online advertising auction as well as an option to implement the competitive bidding scaler tool for the ad request.
摘要翻译：竞争性投标工具，包括竞争性投标缩放器工具和竞争性报告生成器，可由广告客户实施，以改善广告在线广告拍卖中的表现。当竞争广告客户向相同的在线广告拍卖提交竞争对手的广告请求时，竞争性出价缩放器工具会增加与广告客户的广告请求相关联的出价金额。竞争性报告工具会根据竞争对手的广告请求，对广告请求进行竞争性报告，从而对其性能进行基准测试。竞争性报告包括在线广告拍卖中的广告请求获胜和损失的摘要，以及为广告请求实施竞争性投标缩放工具的选项。

6. 发明申请

US20160358229A1 Selecting Content for Presentation to Social Networking System Users Based On User Engagement with Content 审中-公开
标题翻译：选择用于基于用户与内容交互的社交网络系统用户演示的内容
公开(公告)号：US20160358229A1
公开(公告)日：2016-12-08
申请号：US14731565
申请日：2015-06-05
申请人： Facebook, Inc.
发明人： Anand Sumatilal Bhalgat , Shuo Li , Ke Pan , Justin Paul Parrella , Yi Tang
IPC分类号： G06Q30/02 , H04L12/58 , G06Q50/00 , H04L29/08
CPC分类号： G06Q30/0275 , G06Q30/0269 , G06Q50/01 , H04L51/32 , H04W4/21
摘要： A social networking system presents a content feed including organic content items and sponsored content items to a user. To maintain user interaction with the content feed, the social networking system determines probabilities of the user performing various types of interactions with a sponsored content item and accounts for the determined probabilities when selecting content items for presentation via the content feed. For example, the social networking system generates a value for the sponsored content item based on the determined probabilities and determines a score for the sponsored content item based on the value and a bid amount associated with the sponsored content item. When selecting content for the content feed, the social networking system evaluates the sponsored content item based on its associated score. Prior interactions between the user and previously presented content may be used when determining the score for the sponsored content item.
摘要翻译：社交网络系统向用户呈现包括有机内容项目和赞助内容项目的内容提要。为了维持用户与内容馈送的交互，社交网络系统确定用户执行与赞助的内容项目的各种类型的交互的概率，并且在通过内容提要选择用于呈现的内容项时考虑所确定的概率。例如，社交网络系统基于所确定的概率生成赞助内容项目的值，并且基于与赞助内容项目相关联的价值和出价金额来确定赞助内容项目的得分。当为内容馈送选择内容时，社交网络系统基于其相关分数评估赞助的内容项目。当确定赞助内容项目的分数时，可以使用用户和先前呈现的内容之间的先前交互。

7. 发明申请

US20160189234A1 SELECTING CONTENT ITEMS FOR PRESENTATION TO A SOCIAL NETWORKING SYSTEM USER BASED IN PART ON CONTENT ITEM APPEARANCE 审中-公开
标题翻译：根据内容项目外观选择内容提交给社交网络系统用户
公开(公告)号：US20160189234A1
公开(公告)日：2016-06-30
申请号：US14582252
申请日：2014-12-24
申请人： Facebook, Inc.
发明人： Yi Tang , Jonathan Mooser , Yinan Na , Jeffrey William Pasternack , Shuo Li
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0269 , G06Q50/01
摘要： A social networking system selects content items for presentation to a user. To promote user interaction with selected content items, the social networking system scores content items based at least in part on similarity in appearances of the content items to an appearance of a content item for which the social networking system is compensated for presentation (a “sponsored content item”). For example, a model is applied to features describing appearance of a content item to generate the score for a content item. When selecting content items for presentation, a score associated with a content item may modify the likelihood of the content item being selected. A content item with a score indicating greater than a threshold similarity in appearance to an appearance of a sponsored content item may be penalized when the social networking system selects content for presentation.
摘要翻译：社交网络系统选择用于呈现给用户的内容。为了促进与所选择的内容项目的用户交互，社交网络系统至少部分地对内容项目的外观的相似性与社交网络系统对其进行补偿的内容项目的外观（“赞助” 内容项目“）。例如，将模型应用于描述内容项目的外观以生成内容项目的分数的特征。当选择用于呈现的内容项目时，与内容项目相关联的得分可以修改内容项目被选择的可能性。当社交网络系统选择用于呈现的内容时，具有表示大于对赞助内容项目的外观的阈值相似度的分数的内容项目可能会受到惩罚。

8. 发明申请

US20150161680A1 Competitive Benchmark Reporting For Online Advertising Auctions 审中-公开
标题翻译：在线广告拍卖的竞争性基准报告
公开(公告)号：US20150161680A1
公开(公告)日：2015-06-11
申请号：US14101090
申请日：2013-12-09
申请人： Facebook, Inc.
发明人： Yi Tang , Qiao Lian
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0275 , G06Q50/01
摘要： Competitive bidding tools, including a competitive bidding scaler tool and a competitive report generator, may be implemented by an advertiser to improve their advertisement's performance in online advertising auctions. The competitive bidding scaler tool increases the bid amount associated with an advertiser's ad request when a competing advertiser submits a rival ad request to the same online advertising auction. The competitive report tool generates a competitive report for an ad request that benchmarks its performance against rival ad requests. The competitive report comprises a summary of wins and losses experienced by the ad request in an online advertising auction as well as an option to implement the competitive bidding scaler tool for the ad request.
摘要翻译：竞争性投标工具，包括竞争性投标缩放器工具和竞争性报告生成器，可由广告客户实施，以改善广告在线广告拍卖中的表现。当竞争广告客户向相同的在线广告拍卖提交竞争对手的广告请求时，竞争性出价缩放器工具会增加与广告客户的广告请求相关联的出价金额。竞争性报告工具会根据竞争对手的广告请求，对广告请求进行竞争性报告，从而对其性能进行基准测试。竞争性报告包括在线广告拍卖中的广告请求获胜和损失的摘要，以及为广告请求实施竞争性投标缩放工具的选项。

9. 发明授权

US11087369B1 Context-based provision of media content 有权
公开(公告)号：US11087369B1
公开(公告)日：2021-08-10
申请号：US15923467
申请日：2018-03-16
申请人： Facebook, Inc.
发明人： Abhishek Bapna , Yi Tang , Russell Aaron Phillips , Merlyn Deng , Na Chen , Kathryn Anne Orseth
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q50/00 , G06N20/00 , G06F16/28 , G06F16/22
摘要： An online system provides content based on context of host content. The online system allows content providers to define specific context for providing their content for display to users, including specifying categories, format, popularity, and visual appearance of host content eligible for hosting their content. To determine which content a specific content item is eligible for hosting, the online system categories host content items according to specific criteria defined by different content providers for hosting various content. Each content is indexed by classification groups into which the host content items are classified. If a particular content item includes an opportunity for presenting content, the online system identifies content which the particular content item is eligible for hosting. The online system selects one or more identified content for presentation via the opportunity.

10. 发明授权

US10740800B2 Modifying advertising policies enforced by an online system based on likelihood of user interaction with content items 有权
公开(公告)号：US10740800B2
公开(公告)日：2020-08-11
申请号：US14562547
申请日：2014-12-05
申请人： Facebook, Inc.
发明人： Yi Tang
IPC分类号： G06Q30/02
摘要： An online system presents advertisements and content items to its users in a feed of content items (e.g., a newsfeed). The online system enforces one or more advertising policies regulating insertion of advertisements into the feed. For example, an advertising policy specifies a minimum distance between advertisements in the feed. Based on a likelihood of the user interacting with an advertisement, the online system may modify one or more of the advertising policies to increase a likelihood of the advertisement being included in the feed. For example, an advertising policy is modified if the user has at least a threshold likelihood of interacting with the advertisement. To modify an advertising policy, the online system may ignore the advertising policy when selecting content for the feed or may modify conditions limiting inclusion of advertisements in the feed specified by the advertising policy.

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