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1. 发明申请

US20150287088A1 SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BASED ON AT LEAST ONE CONFIGURABLE PARAMETER INCLUDING AT LEAST PARTIALLY BASED ON A CACHE WINDOW 审中-公开
标题翻译：基于至少一个可配置参数的设备提供广告服务的系统和方法，包括基于缓存窗口的部分
公开(公告)号：US20150287088A1
公开(公告)日：2015-10-08
申请号：US14260151
申请日：2014-04-23
申请人： Arvind Gupta , Wayne Chan , Raymond Myers , Ben Reiter , Rolando Abarca
发明人： Arvind Gupta , Wayne Chan , Raymond Myers , Ben Reiter , Rolando Abarca
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06Q30/0267 , G06Q30/0277
摘要： Methods and systems are described for providing advertising services for devices based on at least one configurable. In one embodiment, a system sends an ad call or request to an ad store having ad campaigns and ads and receives an ad response from the ad store in response to the ad call or request. The ad response includes a payload with at least one ad for being streamed to the device or an ad serving tag for accessing one or more third party ad databases. The system determines, based on at least one configurable parameter including at least partially based on a cache window, whether to use at least one ad located on a device, at least one ad streamed from the ad store to the device, or at least one ad streamed from the one or more third party databases using the ad serving tag.
摘要翻译：描述了用于基于至少一个可配置来为设备提供广告服务的方法和系统。在一个实施例中，系统向具有广告活动和广告的广告商店发送广告呼叫或请求，并响应于广告呼叫或请求从广告商店接收广告响应。广告响应包括至少一个广告的有效载荷，用于流式传输到设备或用于访问一个或多个第三方广告数据库的广告投放标签。系统基于至少部分地基于高速缓存窗口的至少一个可配置参数来确定是否使用位于设备上的至少一个广告，至少一个从广告存储流到设备的广告，或者至少一个使用广告投放标签从一个或多个第三方数据库流式传输。

2. 发明申请

US20150287102A1 SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BY ACCESSING ONE OR MORE AD DATABASES INCLUDING THIRD PARTY AD DATABASES USING AD SERVING TAGS 审中-公开
标题翻译：通过访问一个或多个AD数据库来向设备提供广告服务的系统和方法，包括使用AD服务标签的第三方AD数据库
公开(公告)号：US20150287102A1
公开(公告)日：2015-10-08
申请号：US14260148
申请日：2014-04-23
申请人： Arvind Gupta , Wayne Chan , Raymond Myers , Ben Reiter , Rolando Abarca
发明人： Arvind Gupta , Wayne Chan , Raymond Myers , Ben Reiter , Rolando Abarca
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06Q30/0267 , G06Q30/0277
摘要： Methods and systems are described for providing advertising services for devices by accessing one or more ad databases including third party ad databases using ad serving tags. In one embodiment, a system includes a storage medium to store one or more software programs and processing logic that is configured to execute instructions of at least one software program to receive an advertising request from a device upon the device having an ad play event for an initiated software application, send an ad call or request to an ad store having ad campaigns and ads, and receive an ad response from the ad store in response to the ad call or request. The ad response includes a payload with one or more ads or potential ad campaigns for being streamed to the device or an ad serving tag for accessing one or more third party ad databases.
摘要翻译：描述了通过使用广告投放标签访问一个或多个广告数据库（包括第三方广告数据库）来为设备提供广告服务的方法和系统。在一个实施例中，系统包括用于存储一个或多个软件程序和处理逻辑的存储介质，所述存储介质被配置为执行至少一个软件程序的指令，以在设备具有广告播放事件时从设备接收广告请求发起软件应用程序，向具有广告系列和广告的广告商店发送广告呼叫或请求，并根据广告呼叫或请求从广告商店收到广告响应。广告响应包括一个有效载荷，其中包含一个或多个广告或潜在的广告活动，用于流式传输到设备或用于访问一个或多个第三方广告数据库的广告投放标签。

3. 发明申请

US20150287083A1 SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES 审中-公开
标题翻译：用于向设备提供广告服务的系统和方法
公开(公告)号：US20150287083A1
公开(公告)日：2015-10-08
申请号：US14260146
申请日：2014-04-23
申请人： Arvind Gupta , Wayne Chan , Raymond Myers , Ben Reiter , Rolando Abarca
发明人： Arvind Gupta , Wayne Chan , Raymond Myers , Ben Reiter , Rolando Abarca
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06Q30/0267 , G06Q30/0277
摘要： Methods and systems are described for providing advertising services to devices. In one embodiment, a system receives an advertising request from a device upon the device having an ad play event for an initiated software application. The system determines a bandwidth for a connection between the system and the device and determines whether at least one ad located on the device or at least one streamed ad will be displayed on the device for the ad play event based on at least one configurable parameter including at least one of the bandwidth for the connection between the device and the ad server, device characteristics, user characteristics, and a service level agreement.
摘要翻译：描述了为设备提供广告服务的方法和系统。在一个实施例中，系统在设备具有用于发起的软件应用的广告播放事件时从设备接收广告请求。系统确定系统和设备之间的连接的带宽，并且基于至少一个可配置参数来确定位于设备上的至少一个广告或至少一个流式广告是否将被显示在用于广告播放事件的设备上，包括用于设备和广告服务器之间的连接的带宽中的至少一个，设备特征，用户特征以及服务级别协议。

4. 发明申请

US20150287104A1 SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES IN A PREDICTIVE MANNER TO DEVICES WITH AN ADVERTISING EXCHANGE 有权
标题翻译：在广告交换中向广告客户提供广告服务的系统和方法
公开(公告)号：US20150287104A1
公开(公告)日：2015-10-08
申请号：US14260155
申请日：2014-04-23
申请人： Arvind Gupta , Wayne Chan , Daniel Kang , Michael Deignan , Sasha Solomon , Raymond Myers
发明人： Arvind Gupta , Wayne Chan , Daniel Kang , Michael Deignan , Sasha Solomon , Raymond Myers
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0241 , G06Q30/0251 , G06Q30/0275
摘要： Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event.
摘要翻译：描述了以预测方式向具有广告交换的设备提供广告服务的方法和系统。在一个实施例中，系统在设备上启动软件应用程序和相关联的广告服务软件时，从设备接收配置呼叫。该系统在设备上预测的广告播放事件之前，生成预测广告请求，用于在预测的广告播放事件之前从广告商店和广告交易所中的至少一个获取至少一个广告（广告）。

5. 发明授权

US09336539B2 Systems and methods for providing advertising services in a predictive manner to devices with an advertising exchange 有权
标题翻译：以预测方式向具有广告交换的设备提供广告服务的系统和方法
公开(公告)号：US09336539B2
公开(公告)日：2016-05-10
申请号：US14260155
申请日：2014-04-23
申请人： Arvind Gupta , Wayne Chan , Daniel Kang , Michael Deignan , Sasha Solomon , Raymond Myers
发明人： Arvind Gupta , Wayne Chan , Daniel Kang , Michael Deignan , Sasha Solomon , Raymond Myers
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0241 , G06Q30/0251 , G06Q30/0275
摘要： Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event.
摘要翻译：描述了以预测方式向具有广告交换的设备提供广告服务的方法和系统。在一个实施例中，系统在设备上启动软件应用程序和相关联的广告服务软件时从设备接收配置呼叫。该系统在设备上预测的广告播放事件之前，生成预测广告请求，用于在预测的广告播放事件之前从广告商店和广告交易所中的至少一个获取至少一个广告（广告）。

6. 发明授权

US09336538B2 Systems and methods for providing advertising services to devices with an advertising exchange 有权
标题翻译：用于向具有广告交换的设备提供广告服务的系统和方法
公开(公告)号：US09336538B2
公开(公告)日：2016-05-10
申请号：US14260152
申请日：2014-04-23
申请人： Arvind Gupta , Wayne Chan , Raymond Myers , Sasha Solomon , Daniel Kang , Michael Deignan
发明人： Arvind Gupta , Wayne Chan , Raymond Myers , Sasha Solomon , Daniel Kang , Michael Deignan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0241 , G06Q30/0251
摘要： Methods and systems are described for providing advertising services to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system sends a configuration file to the device in response to the configuration call. The configuration file includes different options for obtaining an advertisement (ad) to play on the device during an ad play event. The options include playing an ad cached on the device, obtaining at least one ad from an ad store of the system, and obtaining at least one ad from an advertising exchange that includes third party participants.
摘要翻译：描述了用于向具有广告交换的设备提供广告服务的方法和系统。在一个实施例中，系统在设备上启动软件应用程序和相关联的广告服务软件时从设备接收配置呼叫。系统会根据配置调用向设备发送配置文件。配置文件包括用于获得在广告播放事件期间在设备上播放的广告（广告）的不同选项。这些选项包括播放设备上缓存的广告，从系统的广告存储区获取至少一个广告，并从包含第三方参与者的广告交易中获取至少一个广告。

7. 发明申请

US20150287103A1 SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES WITH AN ADVERTISING EXCHANGE 有权
标题翻译：用广告交换向广告提供广告服务的系统和方法
公开(公告)号：US20150287103A1
公开(公告)日：2015-10-08
申请号：US14260152
申请日：2014-04-23
申请人： Arvind Gupta , Wayne Chan , Raymond Myers , Sasha Solomon , Daniel Kang , Michael Deignan
发明人： Arvind Gupta , Wayne Chan , Raymond Myers , Sasha Solomon , Daniel Kang , Michael Deignan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0241 , G06Q30/0251
摘要： Methods and systems are described for providing advertising services to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system sends a configuration file to the device in response to the configuration call. The configuration file includes different options for obtaining an advertisement (ad) to play on the device during an ad play event. The options include playing an ad cached on the device, obtaining at least one ad from an ad store of the system, and obtaining at least one ad from an advertising exchange that includes third party participants.
摘要翻译：描述了用于向具有广告交换的设备提供广告服务的方法和系统。在一个实施例中，系统在设备上启动软件应用程序和相关联的广告服务软件时从设备接收配置呼叫。系统会根据配置调用向设备发送配置文件。配置文件包括用于获得在广告播放事件期间在设备上播放的广告（广告）的不同选项。这些选项包括播放设备上缓存的广告，从系统的广告存储区获取至少一个广告，并从包含第三方参与者的广告交易中获取至少一个广告。

8. 发明申请

US20150287105A1 SYSTEMS AND METHODS FOR DETERMINING ADVERTISING SERVICES AT MULTIPLES TIMES FOR DELIVERING TO DEVICES FROM ANY AD SOURCE 审中-公开
标题翻译：用于在多个时间段确定广告服务的系统和方法，用于从任何广告来源传递到设备
公开(公告)号：US20150287105A1
公开(公告)日：2015-10-08
申请号：US14609258
申请日：2015-01-29
申请人： Arvind Gupta , Wayne Chan , Daniel Kang , Michael Deignan , Sasha Solomon , Raymond Myers
发明人： Arvind Gupta , Wayne Chan , Daniel Kang , Michael Deignan , Sasha Solomon , Raymond Myers
IPC分类号： G06Q30/02 , H04L12/26 , H04L29/06
CPC分类号： G06Q30/0277 , H04L43/0894 , H04L65/604 , H04L65/80
摘要： Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event. The at least one ad is stored on the device prior to an actual ad play event. The system determines, just prior to the actual ad play event, a bandwidth for a connection between the device and the system. The system determines if any ad source includes at least one ad that is more likely to convert or cause user interaction than the ads stored on the device based on the bandwidth for the connection between the device and the system.
摘要翻译：描述了以预测方式向具有广告交换的设备提供广告服务的方法和系统。在一个实施例中，系统在设备上启动软件应用程序和相关联的广告服务软件时从设备接收配置呼叫。该系统在设备上预测的广告播放事件之前，生成预测广告请求，用于在预测的广告播放事件之前从广告商店和广告交易所中的至少一个获取至少一个广告（广告）。在实际的广告播放事件之前，至少一个广告存储在设备上。该系统在实际的广告播放事件之前确定设备和系统之间的连接的带宽。该系统基于设备和系统之间的连接的带宽来确定是否有任何广告源至少包含一个更可能转换或引起用户交互的广告，而不是存储在设备上的广告。

9. 发明申请

US20090248486A1 SYSTEM FOR SUGGESTING CATEGORIES OF MOBILE KEYWORDS TO REVENUE GENERATORS 审中-公开
标题翻译：推动移动关键词类别收集发电机的制度
公开(公告)号：US20090248486A1
公开(公告)日：2009-10-01
申请号：US12059421
申请日：2008-03-31
申请人： Arvind Gupta , Ashutosh Tiwan , Gopalakrishnan Venkatraman , Dominic Cheung , Stacy R. Bennett , Douglas B. Koen
发明人： Arvind Gupta , Ashutosh Tiwan , Gopalakrishnan Venkatraman , Dominic Cheung , Stacy R. Bennett , Douglas B. Koen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0267
摘要： A system is described for suggesting categories of mobile keywords to revenue generators. The system may include a processor, a memory and an interface being operatively connected. The memory may store categories associated with mobile carriers, keywords, and advertisements. The interface may communicate with revenue generators and users. The processor may identify the categories and associate each category with related keywords. The processor may receive advertisements and a selected mobile carrier from a revenue generator. The processor may suggest categories associated with the selected mobile carrier to the revenue generator. The processor may receive selected categories from the revenue generator. The processor may associate the keywords associated with the selected categories with the mobile advertisements and selected mobile carrier. The processor may provide one of the mobile advertisements to a user when the user searches for one of the keywords on a mobile device associated with the selected mobile carrier.
摘要翻译：描述了一种系统，用于向收入来源建议移动关键字类别。该系统可以包括处理器，存储器和可操作地连接的接口。存储器可以存储与移动运营商，关键字和广告相关联的类别。接口可以与收益生成器和用户通信。处理器可以识别类别并将每个类别与相关关键字相关联。处理器可以从收入生成器接收广告和选择的移动运营商。处理器可以向收益生成器建议与所选择的移动运营商相关联的类别。处理器可以从收入生成器接收所选择的类别。处理器可以将与所选择的类别相关联的关键词与移动广告和选定的移动运营商相关联。当用户搜索与所选择的移动运营商相关联的移动设备上的关键字之一时，处理器可以向用户提供移动广告之一。

10. 发明申请

US20090247192A1 SYSTEM FOR MOBILE ADVANCED MATCHING 审中-公开
标题翻译：移动高级匹配系统
公开(公告)号：US20090247192A1
公开(公告)日：2009-10-01
申请号：US12059386
申请日：2008-03-31
申请人： Arvind Gupta , Ashutosh Tiwari , Gopalakrishnan Venkatraman , Dominic Cheung , Stacy R. Bennett , Douglas B. Koen
发明人： Arvind Gupta , Ashutosh Tiwari , Gopalakrishnan Venkatraman , Dominic Cheung , Stacy R. Bennett , Douglas B. Koen
IPC分类号： H04Q7/20
CPC分类号： G06Q30/02 , H04L67/04 , H04L67/20 , H04W8/18
摘要： A system is described for mobile advanced matching. The system may include a processor, a memory and an interface being operatively connected. The memory may store advertisements and a request. The interface may communicate with a user on a mobile device associated with a mobile carrier. The processor may associate the advertisements with one or more content types. The content types may describe the content of the advertisements. The processor may receive a request for items of a content type from the user via the interface. The processor may identify the content type of the items. The processor may determine an advertisement associated with the content type of the items. The processor may provide the advertisement to the user via the interface.
摘要翻译：描述了一种用于移动高级匹配的系统。该系统可以包括处理器，存储器和可操作地连接的接口。内存可以存储广告和请求。接口可以与与移动运营商相关联的移动设备上的用户进行通信。处理器可以将广告与一种或多种内容类型相关联。内容类型可以描述广告的内容。处理器可以经由接口从用户接收对内容类型的项目的请求。处理器可以识别物品的内容类型。处理器可以确定与项目的内容类型相关联的广告。处理器可以经由接口向用户提供广告。

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