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    • 10. 发明授权
    • Method for assigning retail units to economic markets
    • 将零售单位分配给经济市场的方法
    • US07805316B2
    • 2010-09-28
    • US10972425
    • 2004-10-26
    • Thomas KellyNicholas M. KieferSebastian Fernandez
    • Thomas KellyNicholas M. KieferSebastian Fernandez
    • G06Q10/00G06F17/30
    • G06Q10/06G06Q10/02G06Q10/067G06Q10/101
    • A method of grouping retail units of a set of units in a chain uses store and market-specific characteristics, including store profitability, to group stores into like economic markets. The relation between profits and prices defines markets; stores facing the same relation, that is the same profit function, are in the same economic market. These stores can follow similar pricing and promotion strategies. Multiple regression analysis is used to identify those characteristics that affect the relation between prices and profits (not simply variables correlated with profits). Upon suitable standardization and weighting, these variables are subsequently used with a statistical cluster analysis to classify units in two markets. Based on the estimated relationship and homegenity valuations from discriminant analysis, new stores can be more accurately added to the appropriate group.
    • 将链中一组单位的零售单位分组的方法使用商店和市场特征(包括商店盈利能力)将商店分类到类似的经济市场。 利润和价格之间的关系定义了市场; 面临相同关系的商店,即相同的利润功能,处于同一经济市场。 这些商店可以按照类似的定价和促销策略。 多元回归分析用于确定影响价格和利润之间关系的特征(不仅仅是与利润相关的变量)。 在适当的标准化和加权之后,随后将这些变量用于统计聚类分析以对两个市场中的单位进行分类。 根据判别分析的估计关系和本能估值,新店可以更准确地添加到适当的组。