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1. 发明申请

US20100305988A1 Enhancing Quality of Contact Lists for Direct Marketing Campaigns 审中-公开
标题翻译：提高直接营销活动联系人名单的质量
公开(公告)号：US20100305988A1
公开(公告)日：2010-12-02
申请号：US12471941
申请日：2009-05-26
申请人： Nishant AGARWAL , Rajesh Chopra , Sharat Rapur
发明人： Nishant AGARWAL , Rajesh Chopra , Sharat Rapur
IPC分类号： G06Q10/00 , G06F17/30 , G06Q30/00
CPC分类号： G06Q10/06395 , G06Q30/02
摘要： A method, system, and computer program product are used for enhancing quality of contact lists for direct marketing campaigns. An embodiment of the method includes receiving a contact list that includes a plurality of customer profiles, and performing at least one of a counts verification check, a criteria outlier check, a data values check, and an output file check on the contact list. The method performs the aforementioned checks based at least partially on one or more quality check (QC) parameters. Further, the method includes generating a QC report that includes error statistics pertaining to at least one of the aforementioned checks. The method further generates an exceptions report based on the QC report and the QC parameters, and modifies the QC parameters based on the exceptions report.
摘要翻译：方法，系统和计算机程序产品用于提高直接营销活动的联系人列表的质量。该方法的实施例包括接收包括多个客户简档的联系人列表，并且在联系人列表上执行计数验证检查，标准异常检查，数据值检查和输出文件检查中的至少一个。该方法至少部分地基于一个或多个质量检查（QC）参数执行上述检查。此外，该方法包括生成包括与上述检查中的至少一个相关的错误统计的QC报告。该方法还基于QC报告和QC参数生成异常报告，并根据异常报告修改QC参数。

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