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    • 6. 发明申请
    • SCALABLE INVENTORY PROTECTION AND OPTIMIZATION IN DISPLAY ADVERTISING
    • 可扩展的库存保护和显示广告优化
    • US20120253951A1
    • 2012-10-04
    • US13074096
    • 2011-03-29
    • Abhay GuptaRamana YemeniSenthil SubramanianTsung-Jen Chou
    • Abhay GuptaRamana YemeniSenthil SubramanianTsung-Jen Chou
    • G06F17/30G06Q30/00
    • G06Q30/02
    • Systems and methods for determining the availability of resources, such as Internet advertising opportunities, are described herein. A query may be received to determine eligible resource inventory for a set of attributes and attribute values received in the query. The query may overlap with inventory that protected, and thus is desired to not be covered by the query. Accordingly, the query may be modified to include additional attributes and attribute values, or to include one or more inventory protection tags, to prevent the query from overlapping with the protected inventory. Furthermore, advertisement campaigns may be modified in a similar manner to prevent protected inventory from matching the advertisement campaigns. Still further, individual inventory items may be annotated with tags to prevent the inventory items from being associated with protected inventory defined by tags.
    • 这里描述了用于确定资源可用性的系统和方法,例如因特网广告机会。 可以接收查询以确定在查询中接收的一组属性和属性值的合格资源清单。 查询可能与保护的库存重叠,因此希望不被查询覆盖。 因此,可以修改查询以包括附加属性和属性值,或者包括一个或多个库存保护标签,以防止查询与受保护的库存重叠。 此外,可以以类似的方式修改广告活动,以防止受保护的库存匹配广告活动。 此外,个别库存物品可以用标签来注释,以防止库存物品与由标签定义的受保护库存相关联。