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1. 发明授权

US09116976B1 Ranking documents based on large data sets 有权
标题翻译：基于大数据集排列文档
公开(公告)号：US09116976B1
公开(公告)日：2015-08-25
申请号：US12777939
申请日：2010-05-11
申请人： Jeremy Bem , Georges R. Harik , Joshua L. Levenberg , Noam Shazeer , Simon Tong
发明人： Jeremy Bem , Georges R. Harik , Joshua L. Levenberg , Noam Shazeer , Simon Tong
IPC分类号： G06F17/30
CPC分类号： G06F17/30528 , G06F17/3053 , G06F17/30687 , G06F17/3071 , G06F17/30864 , G06F17/30867 , G06N7/005 , G06N99/005 , Y10S707/99933 , Y10S707/99935 , Y10S707/99943
摘要： A system ranks documents based, at least in part, on a ranking model. The ranking model may be generated to predict the likelihood that a document will be selected. The system may receive a search query and identify documents relating to the search query. The system may then rank the documents based, at least in part, on the ranking model and form search results for the search query from the ranked documents.
摘要翻译：系统至少部分地根据排名模型对文档进行排名。可以生成排名模型以预测文档将被选择的可能性。系统可以接收搜索查询并识别与搜索查询相关的文档。然后，该系统可以至少部分地基于排名模型对文档进行排名，并且从排名文件中形成搜索查询的搜索结果。

2. 发明授权

US08516357B1 Link based clustering of hyperlinked documents 有权
标题翻译：超链接文档的基于链接的聚类
公开(公告)号：US08516357B1
公开(公告)日：2013-08-20
申请号：US12959141
申请日：2010-12-02
申请人： Georges R. Harik
发明人： Georges R. Harik
IPC分类号： G06F17/00 , G06F17/20
CPC分类号： G06F17/30864 , Y10S707/99935
摘要： Techniques for grouping hyperlinked documents are provided. Links near or in the neighborhood of the hyperlinked documents are analyzed in order to group the hyperlinked documents by topic. For example, links that are search results can be grouped by identifying other hyperlinked documents that have multiple forward links to the search results. The search results can then be grouped according to the forward links of the other hyperlinked documents.
摘要翻译：提供了用于分组超链接文档的技术。分析超链接文档附近或附近的链接，以按主题对超链接文档进行分组。例如，作为搜索结果的链接可以通过识别具有到搜索结果的多个前向链接的其他超链接文档来分组。然后可以根据其他超链接文档的前向链接对搜索结果进行分组。

3. 发明申请

US20130185149A1 SUGGESTING AND/OR PROVIDING TARGETING CRITERIA FOR ADVERTISEMENTS 审中-公开
标题翻译：建议和/或提供广告的目标标准
公开(公告)号：US20130185149A1
公开(公告)日：2013-07-18
申请号：US13784401
申请日：2013-03-04
申请人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251 , G06F16/316 , G06F16/3322 , G06F16/334 , G06F16/355 , G06F16/686 , G06Q30/02 , G06Q30/0201
摘要： Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
摘要翻译：类别感知（经实地验证）的关键字建议可用于帮助广告客户更好地定位广告投放，并可能减少未使用的广告现货库存。广告客户可以输入广告信息，例如广告素材，着陆页面，其他关键字等。关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。然后，它可以请求广告商确认或拒绝一些基本反馈信息（例如，类别，网页信息等）。例如，可以向广告商提供候选类别，并且可以要求其确认（例如，使用复选框）哪些类别与他们的广告相关。可以使用至少类别来确定关键字。所确定的关键字可以作为建议的关键字提供给广告商，或者可以自动地将广告投放约束信息填充为定位关键字。广告服务器系统可以对确定的关键字进行试用，以使其符合资格或取消资格作为定位关键字。

4. 发明授权

US08392249B2 Suggesting and/or providing targeting criteria for advertisements 有权
标题翻译：建议和/或提供广告的定位标准
公开(公告)号：US08392249B2
公开(公告)日：2013-03-05
申请号：US10750451
申请日：2003-12-31
申请人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06F17/30619 , G06F17/3064 , G06F17/30675 , G06F17/3071 , G06F17/30752 , G06Q30/02 , G06Q30/0201
摘要： Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
摘要翻译：类别感知（经实地验证）的关键字建议可用于帮助广告客户更好地定位广告投放，并可能减少未使用的广告现货库存。广告客户可以输入广告信息，例如广告素材，着陆页面，其他关键字等。关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。然后，它可以请求广告商确认或拒绝一些基本反馈信息（例如，类别，网页信息等）。例如，可以向广告商提供候选类别，并且可以要求其确认（例如，使用复选框）哪些类别与他们的广告相关。可以使用至少类别来确定关键字。所确定的关键字可以作为建议的关键字提供给广告商，或者可以自动地将广告投放约束信息填充为定位关键字。广告服务器系统可以对确定的关键字进行试用，以使其符合资格或取消资格作为定位关键字。

5. 发明授权

US07743050B1 Model generation for ranking documents based on large data sets 有权
标题翻译：基于大数据集的文档排序模型生成
公开(公告)号：US07743050B1
公开(公告)日：2010-06-22
申请号：US11736872
申请日：2007-04-18
申请人： Jeremy Bem , Georges R. Harik , Joshua L. Levenberg , Noam Shazeer , Simon Tong
发明人： Jeremy Bem , Georges R. Harik , Joshua L. Levenberg , Noam Shazeer , Simon Tong
IPC分类号： G06F17/30
CPC分类号： G06F17/30528 , G06F17/3053 , G06F17/30687 , G06F17/3071 , G06F17/30864 , G06F17/30867 , G06N7/005 , G06N99/005 , Y10S707/99933 , Y10S707/99935 , Y10S707/99943
摘要： A system ranks documents based, at least in part, on a ranking model. The ranking model may be generated to predict the likelihood that a document will be selected. The system may receive a search query and identify documents relating to the search query. The system may then rank the documents based, at least in part, on the ranking model and form search results for the search query from the ranked documents.
摘要翻译：系统至少部分地根据排名模型对文档进行排名。可以生成排名模型以预测文档将被选择的可能性。系统可以接收搜索查询并识别与搜索查询相关的文档。然后，该系统可以至少部分地基于排名模型对文档进行排名，并且从排名文件中形成搜索查询的搜索结果。

6. 发明授权

US07716161B2 Methods and apparatus for serving relevant advertisements 有权
标题翻译：服务相关广告的方法和设备
公开(公告)号：US07716161B2
公开(公告)日：2010-05-11
申请号：US10314427
申请日：2002-12-06
申请人： Jeffrey A. Dean , Georges R. Harik , Paul Bucheit
发明人： Jeffrey A. Dean , Georges R. Harik , Paul Bucheit
IPC分类号： G06F17/30
CPC分类号： G06Q30/0256 , G06F17/30705 , G06F17/30864 , G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0263 , Y10S707/944
摘要： The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
摘要翻译：广告与用户兴趣的相关性得到改善。在一个实现中，分析网页的内容以确定与该网页相关联的一个或多个主题的列表。如果广告与属于一个或多个主题列表的关键字相关联，则该广告被认为与该网页相关。可以提供这些相关广告中的一个或多个，以便与网页或相关网页一起呈现。

7. 发明授权

US07213198B1 Link based clustering of hyperlinked documents 有权
标题翻译：超链接文档的基于链接的聚类
公开(公告)号：US07213198B1
公开(公告)日：2007-05-01
申请号：US09636052
申请日：2000-08-10
申请人： Georges R. Harik
发明人： Georges R. Harik
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , Y10S707/99935
摘要： Techniques for grouping hyperlinked documents are provided. Links near or in the neighborhood of the hyperlinked documents are analyzed in order to group the hyperlinked documents by topic. For example, links that are search results can be grouped by identifying other hyperlinked documents that have multiple forward links to the search results. The search results can then be grouped according to the forward links of the other hyperlinked documents.
摘要翻译：提供了用于分组超链接文档的技术。分析超链接文档附近或附近的链接，以按主题对超链接文档进行分组。例如，作为搜索结果的链接可以通过识别具有到搜索结果的多个前向链接的其他超链接文档来分组。然后可以根据其他超链接文档的前向链接对搜索结果进行分组。

8. 发明授权

US07096214B1 System and method for supporting editorial opinion in the ranking of search results 有权
标题翻译：在搜索结果排名中支持编辑意见的制度和方法
公开(公告)号：US07096214B1
公开(公告)日：2006-08-22
申请号：US09734887
申请日：2000-12-13
申请人： Krishna Bharat , Benedict Gomes , Georges R. Harik , Marissa Mayer
发明人： Krishna Bharat , Benedict Gomes , Georges R. Harik , Marissa Mayer
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , Y10S707/956 , Y10S707/99933
摘要： A server improves the ranking of search results. The server includes a processor and a memory that stores instructions and a group of query themes. The processor receives a search query containing at least one search term, retrieves one or more objects based on the at least one search term and determines whether the search query corresponds to at least one of the group of query themes. The processor then ranks the one or more objects based on whether the search query corresponds to at least one of the group of query themes and provides the ranked one or more objects to a user.
摘要翻译：服务器提高了搜索结果的排名。该服务器包括处理器和存储指令和一组查询主题的存储器。处理器接收包含至少一个搜索项的搜索查询，基于至少一个搜索项检索一个或多个对象，并确定搜索查询是否对应于该组查询主题中的至少一个。然后，处理器基于搜索查询是否对应于该组查询主题中的至少一个并将一个或多个对等级提供给用户来对该一个或多个对象进行排序。

9. 发明授权

US09858590B1 Determining better ad selection, scoring, and/or presentation techniques 有权
公开(公告)号：US09858590B1
公开(公告)日：2018-01-02
申请号：US10748744
申请日：2003-12-30
申请人： Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
发明人： Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0244
摘要： Different ad selection techniques may be evaluated and compared by (i) combining ads generated using at least two different techniques and (ii) determining performance statistics of these combined (e.g., interleaved) advertising serves over time. The relative performance of the different techniques can then be determined. These principles can also be used to gauge different ad scoring techniques. These principles can also be used to gauge different ad rendering techniques.

10. 发明申请

US20100174605A1 METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS 有权
标题翻译：用于服务相关广告的方法和装置
公开(公告)号：US20100174605A1
公开(公告)日：2010-07-08
申请号：US12729054
申请日：2010-03-22
申请人： Jeffrey A. DEAN , Georges R. Harik , Paul Bucheit
发明人： Jeffrey A. DEAN , Georges R. Harik , Paul Bucheit
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/0256 , G06F17/30705 , G06F17/30864 , G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0263 , Y10S707/944
摘要： The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
摘要翻译：广告与用户兴趣的相关性得到改善。在一个实现中，分析网页的内容以确定与该网页相关联的一个或多个主题的列表。如果广告与属于一个或多个主题列表的关键字相关联，则该广告被认为与该网页相关。可以提供这些相关广告中的一个或多个，以便与网页或相关网页一起呈现。

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