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    • 7. 发明授权
    • System and method for advertisement transmission and display
    • 广告传播和展示的系统和方法
    • US08166081B2
    • 2012-04-24
    • US12366535
    • 2009-02-05
    • Kelly M. ChristensenJohn Phillip HansenThomas Daniel Mock
    • Kelly M. ChristensenJohn Phillip HansenThomas Daniel Mock
    • G06F17/00
    • G06Q30/0261G06Q30/02G06Q30/0251G06Q30/0267G06Q30/0272G06Q30/0276G11C7/1066G11C7/1078G11C7/1096G11C7/22G11C7/222G11C11/4076G11C11/4096G11C2207/2254H04L67/00
    • The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.
    • 本文的公开内容提供了用于媒体增强系统的系统和方法,该系统和方法被配置为将辅媒体信号(例如,辅媒体信号可以包括广告)与主媒体信号(例如,无线电广播)相关联。 本文的公开内容还提供了用于媒体增强系统的系统和方法,其能够基于来自主要媒体信号的主要媒体内容来生成,发送,显示和/或响应多个相关联和/或未关联的次要媒体信号 ,用户特征(例如,人口统计学和/或地理信息)和/或第三方偏好(例如,广告主的目标)。 辅助媒体信号可用于增强已经在用户设备上向用户提供的主要媒体内容。 辅助媒体信号也可用于与已经提供给用户的主要媒体内容产生心理关联或关系。