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1. 发明授权

US08862747B2 Method and apparatus for tagging network traffic using extensible fields in message headers 有权
标题翻译：用于使用消息头中的可扩展字段标记网络流量的方法和装置
公开(公告)号：US08862747B2
公开(公告)日：2014-10-14
申请号：US12045693
申请日：2008-03-10
申请人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
发明人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
IPC分类号： G06F15/16 , H04L29/08 , H04W4/02
CPC分类号： G06Q30/0269 , G06Q2220/00 , H04L67/18 , H04L67/20 , H04L67/2804 , H04L67/306 , H04W4/02
摘要： Embodiments of a system and method of tagging network traffic with relevant user demographic and location information for facilitating the delivery of directed media are described. A tag processing module within a router device coupling a client computer to a destination site served by a server computer intercepts a request from a client computer to a server computer over a network. The tag processing module determines a unique device identifier corresponding to the client computer, generates a local user identifier for the client computer by performing a one-way hashing operation on the unique device identifier, derives demographic and location information for a user of the client computer, generates a request identifier associated with the intercepted request by encrypting the local user identifier, demographic information and geographic location information in an alphanumeric string, and embeds the alphanumeric string in an extensible field of a packet within the request to generate a tagged request identifier.
摘要翻译：描述了使用相关用户人口统计和位置信息来标记网络流量的系统和方法的实施例，以便于定向媒体的传递。将客户端计算机连接到由服务器计算机服务的目的站点的路由器设备内的标签处理模块通过网络截取从客户端计算机到服务器计算机的请求。标签处理模块确定与客户端计算机对应的唯一设备标识符，通过对唯一设备标识符执行单向散列操作来生成客户端计算机的本地用户标识符，为客户端计算机的用户导出人口统计信息和位置信息通过加密本地用户标识符，人口统计信息和字母数字字符串中的地理位置信息来生成与被截取的请求相关联的请求标识符，并将该字母数字字符串嵌入在请求内的分组的可扩展字段中，以生成标记的请求标识符。

2. 发明授权

US09659314B2 Method and apparatus for tagging network traffic using extensible fields in message headers 有权
公开(公告)号：US09659314B2
公开(公告)日：2017-05-23
申请号：US14512348
申请日：2014-10-10
申请人： Bridge and Post, Inc.
发明人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
IPC分类号： G06F15/16 , G06Q30/02 , H04W4/02 , H04L29/08
CPC分类号： G06Q30/0269 , G06Q2220/00 , H04L67/18 , H04L67/20 , H04L67/2804 , H04L67/306 , H04W4/02
摘要： Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.

3. 发明申请

US20170223134A1 METHOD AND APPARATUS FOR TAGGING NETWORK TRAFFIC USING EXTENSIBLE FIELDS IN MESSAGE HEADERS 审中-公开
公开(公告)号：US20170223134A1
公开(公告)日：2017-08-03
申请号：US15489061
申请日：2017-04-17
申请人： Bridge and Post, Inc.
发明人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
IPC分类号： H04L29/08 , H04W4/02 , G06Q30/02
CPC分类号： G06Q30/0269 , G06Q2220/00 , H04L67/18 , H04L67/20 , H04L67/2804 , H04L67/306 , H04W4/029
摘要： Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.

4. 发明申请

US20150032550A1 METHOD AND APPARATUS FOR TAGGING NETWORK TRAFFIC USING EXTENSIBLE FIELDS IN MESSAGE HEADERS 有权
标题翻译：在邮件头中使用可扩展字段标记网络交通的方法和装置
公开(公告)号：US20150032550A1
公开(公告)日：2015-01-29
申请号：US14512348
申请日：2014-10-10
申请人： Bridge and Post, Inc.
发明人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q2220/00 , H04L67/18 , H04L67/20 , H04L67/2804 , H04L67/306 , H04W4/02
摘要： Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.
摘要翻译：实施例描述了利用相关用户信息标记网络流量以便于定向媒体传送的系统和方法。在一个实施例中，从用户信息生成用户标识符。来自用户的网络流量和目的地站点的绑定被标记在网络路由设备内。标记的流量被标记为具有以字母数字字符串加密的用户标识符的请求标识符。标记的网络流量被传送到目标站点。从目的地站点接收到对标记的网络业务进行解码的请求，检索存储的用户信息，并将存储的用户信息发送到目的地站点。

5. 发明申请

US20210073865A1 METHOD AND APPARATUS FOR ASSOCIATING AN IDENTIFIER WITH NETWORK TRAFFIC 有权
公开(公告)号：US20210073865A1
公开(公告)日：2021-03-11
申请号：US17099036
申请日：2020-11-16
申请人： Bridge and Post, Inc.
发明人： Nitin J. Shah , Jasminder S. Banga , Miten Sampat , Amul Patel
IPC分类号： G06Q30/02 , H04W4/029 , H04L29/08
摘要： In an embodiment, a request initiated from a client device and addressed to a content server device over a network is intercepted at a routing device and tagged using a unique identifier. The tagged request is transmitted over the network to the content server device, which transmits a second request over the network to a tag-related process device configured to use the unique identifier to identify information associated with the client device. The content server device receives the information associated with the client device over the network in response to the second request, and content for delivery to the client device is customized at the content server device based on that information. The customized content is then transmitted over the network to the routing device to configure the routing device to deliver the customized content to the client device in response to the request from the client device.

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