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71. 发明申请

US20080005313A1 USING OFFLINE ACTIVITY TO ENHANCE ONLINE SEARCHING 审中-公开
标题翻译：使用离线活动加强在线搜索
公开(公告)号：US20080005313A1
公开(公告)日：2008-01-03
申请号：US11427757
申请日：2006-06-29
申请人： Gary W. Flake , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Alexander G. Gounares , Trenholme J. Griffin , Xuedong D. Huang , Oliver Hurst-Hiller , Kenneth A. Moss , Kyle G. Peltonen , John C. Platt
发明人： Gary W. Flake , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Alexander G. Gounares , Trenholme J. Griffin , Xuedong D. Huang , Oliver Hurst-Hiller , Kenneth A. Moss , Kyle G. Peltonen , John C. Platt
IPC分类号： G06F15/173
CPC分类号： H04L67/20 , G06F16/9535 , G06Q30/02 , H04L67/22 , H04L67/306
摘要： Architecture for targeted advertising using offline user behavior information. Information relating to offline behavior can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and this information is aggregated and employed in connection with selecting and displaying targeted advertising to a user when online. Machine learning and reasoning can be employed to make inferences and dynamically tune advertisement processing. Offline user information can also be employed to enhance context-based searching when the user goes online. The ranking of search results and content for display can be modified as a function of offline behavior. A system is provided that facilitates online advertising based on at least offline activity using a profile component for aggregating offline behavior information of a user and generating a related user profile. An advertising component employs the user profile in connection with delivery of an advertisement to the user when online.
摘要翻译：使用离线用户行为信息进行定向广告的架构。与离线行为有关的信息可以从手机，地理定位系统，信用卡信息，餐馆，杂货店等收集，并且在线上在选择和显示目标广告时与该信息进行聚合和使用。可以采用机器学习和推理来推理和动态调整广告处理。离线用户信息也可以用于在用户上线时加强基于上下文的搜索。搜索结果和显示内容的排名可以根据离线行为进行修改。提供了一种系统，其利用至少离线活动使用简档组件促进在线广告，用于聚合用户的离线行为信息并生成相关用户简档。广告组件在联机时使用与向用户发送广告相关联的用户简档。

72. 发明申请

US20080005108A1 MESSAGE MINING TO ENHANCE RANKING OF DOCUMENTS FOR RETRIEVAL 审中-公开
标题翻译：信息采矿加强文件归档检索
公开(公告)号：US20080005108A1
公开(公告)日：2008-01-03
申请号：US11427314
申请日：2006-06-28
申请人： Raymond E. Ozzie , Joshua T. Goodman , Oliver Hurst-Hiller , John C. Platt , Eric J. Horvitz , Eric D. Brill
发明人： Raymond E. Ozzie , Joshua T. Goodman , Oliver Hurst-Hiller , John C. Platt , Eric J. Horvitz , Eric D. Brill
IPC分类号： G06F7/00
CPC分类号： G06Q10/107 , G06F16/9535 , G06N7/005 , G06Q30/02
摘要： An architecture is provided for data mining of electronic messages to extract information relating to relevancy and popularity of websites and/or web pages for ranking of web pages or other documents. A monitor component monitors information of a message for a reference to a web page or other document, and a ranking component computes rank of the web page based in part on the reference.
摘要翻译：提供用于电子消息的数据挖掘的架构，以提取与网页和/或网页的相关性和受欢迎程度有关的网页或其他文档排名的信息。监视器组件监视消息的信息以引用网页或其他文档，并且排序组件部分地基于参考来计算网页的排名。

73. 发明申请

US20080005079A1 SCENARIO-BASED SEARCH 审中-公开
标题翻译：基于情景的搜索
公开(公告)号：US20080005079A1
公开(公告)日：2008-01-03
申请号：US11427727
申请日：2006-06-29
申请人： Gary W. Flake , Joshua T. Goodman , Xuedong D. Huang , Bradly A. Brunell , William H. Gates , Ramez Naam , Eric J. Horvitz , Eric D. Brill , Alexander G. Gounares , Oliver Hurst-Hiller , Trenholme J. Griffin , Susan T. Dumais
发明人： Gary W. Flake , Joshua T. Goodman , Xuedong D. Huang , Bradly A. Brunell , William H. Gates , Ramez Naam , Eric J. Horvitz , Eric D. Brill , Alexander G. Gounares , Oliver Hurst-Hiller , Trenholme J. Griffin , Susan T. Dumais
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： The innovation provides for a computer search to become an action that has direct nexus to an inferred (or determined) goal of an individual. The goal can be inferred or determined from any number of context/state factors. The innovation can query a user to determine user context and state factors by which a goal, objective or intent can be automatically established. The innovation can also utilize machine learning/reasoning to establish the goal of a user based upon historical, statistical and/or other probabilistic analysis. Still further, the innovation can monitor a user's context and state thereafter dynamically journaling and logging the criterion by which the user's objective(s) can be established. Once a goal is established, a goal-based search can be automatically conducted thereafter prompting for an action based upon a subset of the search results.
摘要翻译：该创新提供了一种计算机搜索，成为一种直接关系到个人推定（或确定）目标的行动。目标可以从任何数量的上下文/状态因素推断或确定。创新可以查询用户以确定用户上下文和状态因素，通过该因素可以自动建立目标，目标或意图。该创新还可以利用机器学习/推理来基于历史，统计和/或其他概率分析建立用户的目标。此外，创新可以监视用户的上下文和状态，此后动态记录和记录可以建立用户目标的标准。一旦建立目标，就可以自动执行基于目标的搜索，从而基于搜索结果的子集提示采取行动。

74. 发明申请

US20080005074A1 SEARCH OVER DESIGNATED CONTENT 审中-公开
标题翻译：搜索超过指定的内容
公开(公告)号：US20080005074A1
公开(公告)日：2008-01-03
申请号：US11427296
申请日：2006-06-28
申请人： Gary W. Flake , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Surajit Chaudhuri , Trenholme J. Griffin , Oliver Hurst-Hiller , Kenneth A. Moss
发明人： Gary W. Flake , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Surajit Chaudhuri , Trenholme J. Griffin , Oliver Hurst-Hiller , Kenneth A. Moss
IPC分类号： G06F17/30
CPC分类号： G06F16/951
摘要： The subject disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user. Still further yet, a localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. A system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.
摘要翻译：本发明涉及网络搜索，更具体地涉及影响结果内容以增加相关性。可以通过基于用户位置和/或上下文信息（例如，用户特征/简档，先前交互/使用时间，当前事件和第三方状态/上下文）重新配置查询和/或过滤结果来影响所得到的内容。）。此外，本公开提供了在指定的web内容的至少一个子集上的查询执行，例如由用户指定的。此外，公开了一种本地化的营销系统，其向与用户相匹配的商品标准（包括接近度）提供折扣优惠。可以采用用于主动探测具有不同参数和监测响应的用户群体的系统来收集数据，以识别提供给用户以获得期望结果的最佳折扣和期限。

75. 发明申请

US20080005057A1 DESKTOP SEARCH FROM MOBILE DEVICE 有权
标题翻译：桌面搜索从移动设备
公开(公告)号：US20080005057A1
公开(公告)日：2008-01-03
申请号：US11427763
申请日：2006-06-29
申请人： Raymond E. Ozzie , Eric J. Horvitz , William H. Gates , Joshua T. Goodman , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Xuedong D. Huang , Oliver Hurst-Hiller , Christopher A. Meek
发明人： Raymond E. Ozzie , Eric J. Horvitz , William H. Gates , Joshua T. Goodman , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Xuedong D. Huang , Oliver Hurst-Hiller , Christopher A. Meek
IPC分类号： G06F17/30
CPC分类号： G06F17/30902
摘要： Content management architecture for a portable wireless device. Caching and fetching techniques are provided to improve content handling for portable devices such as cellular telephones and portable computers. A search component automatically performs searches as a background process, and potentially desired content is received and cached by a content storing component to be available in the future when and if needed, mitigating latency associated with slow download speeds, refresh rates, and other system and/or network impediments. Content from background search results can be trickled into the device as part of the background process so as not to burden system resources for other processes. As part of memory management, aged and/or low priority or low interest content can be selectively removed or archived to increase available cache or memory space, as well as to maintain relevant content within the device. A presentation component facilitates presentation of the pre-stored content.
摘要翻译：便携式无线设备的内容管理架构。提供缓存和提取技术以改进便携式设备（例如蜂窝电话和便携式计算机）的内容处理。搜索组件自动执行搜索作为后台进程，并且可能期望的内容被内容存储组件接收和缓存，以便将来在需要时可用，减轻与慢下载速度，刷新率和其他系统相关联的延迟，以及 /或网络障碍。来自后台搜索结果的内容可以作为后台进程的一部分进入设备，以免对其他进程造成系统资源的负担。作为内存管理的一部分，老化和/或低优先级或低兴趣内容可以被选择性地删除或归档以增加可用的高速缓存或存储器空间，以及维护设备内的相关内容。演示组件便于显示预存的内容。

76. 发明申请

US20080004950A1 TARGETED ADVERTISING IN BRICK-AND-MORTAR ESTABLISHMENTS 有权
标题翻译：面向广告和广告业务的广告业务
公开(公告)号：US20080004950A1
公开(公告)日：2008-01-03
申请号：US11427761
申请日：2006-06-29
申请人： Xuedong D. Huang , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Oliver Hurst-Hiller
发明人： Xuedong D. Huang , William H. Gates , Eric J. Horvitz , Joshua T. Goodman , Bradly A. Brunell , Susan T. Dumais , Gary W. Flake , Trenholme J. Griffin , Oliver Hurst-Hiller
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269 , G06Q30/0271
摘要： Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.
摘要翻译：在零售店内实时呈现广告的建筑。传感器组件包括传感器，用于在客户或客户群经过商店移动时收集有关客户或客户群的信息。例如，传感器可以包括用于图像处理，音频处理，光感测，速度感测，方向感测，接近感测，面部识别，姿态识别，事务识别和生物测量感测的能力。客户组件分析信息并生成有关客户的配置文件。广告被选择用于呈现，当客户在商店的呈现系统附近走动时将其定位成客户。广告组件有助于作为简档的函数向个人动态地呈现目标广告。客户组件可以使用机器学习和推理来分析分析期间的信息。

77. 发明申请

US20070078854A1 Scoping and biasing search to user preferred domains or blogs 有权
标题翻译：范围和偏好搜索到用户首选域或博客
公开(公告)号：US20070078854A1
公开(公告)日：2007-04-05
申请号：US11239810
申请日：2005-09-30
申请人： Ramez Naam , Randall Kern , Oliver Hurst-Hiller
发明人： Ramez Naam , Randall Kern , Oliver Hurst-Hiller
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： Architecture that allows a user to search for content or to restrict an online search to a limited number of websites and/or blog sites. Architecture is provided that facilitates data searching via a source component that includes data representative of a website or a blog, and a search component that processes the data to restrict or bias a query based in part on the data. The source component can include one or more of a favorites list, a blogroll, a pointer to an XML file, or a pointer to an OPML (outline processor markup language) file to specify a list of sites or blogs which they frequent. The search component processes a search query and restricts or biases the search by specifying a list of sites or blogs which are contained in the data of the source component, for example, the favorites list, the pointer to an XML file, the pointer to an OPML file, and the blogroll.
摘要翻译：允许用户搜索内容或将在线搜索限制在有限数量的网站和/或博客站点的体系结构。提供了通过包括表示网站或博客的数据的源组件以及部分地基于数据来处理数据来限制或偏向查询的搜索组件来促进数据搜索的体系结构。源组件可以包括一个或多个收藏夹列表，博客，指向XML文件的指针，或指向OPML（轮廓处理器标记语言）文件的指针，以指定他们频繁的站点或博客列表。搜索组件处理搜索查询，并通过指定包含在源组件的数据中的站点或博客列表来限制或偏向搜索，例如，收藏夹列表，指向XML文件的指针，指向 OPML文件和博客。

78. 发明申请

US20070005569A1 Searching an index of media content 有权
标题翻译：搜索媒体内容的索引
公开(公告)号：US20070005569A1
公开(公告)日：2007-01-04
申请号：US11170143
申请日：2005-06-30
申请人： Oliver Hurst-Hiller , Julia Farago
发明人： Oliver Hurst-Hiller , Julia Farago
IPC分类号： G06F17/30
CPC分类号： G06F17/30746 , G06F17/30796 , Y10S707/99933 , Y10S707/99934
摘要： A search engine, method and computer-readable medium are disclosed for transmitting requested media content in response to a search request. The search request may include a search term containing text indicative of recorded speech located within the requested media content. The search engine includes an index of media content, including text indicative of recorded speech and a time-based locator corresponding to the location of the text within the media content.
摘要翻译：公开了一种用于响应于搜索请求发送所请求的媒体内容的搜索引擎，方法和计算机可读介质。搜索请求可以包括搜索项，其包含指示位于所请求的媒体内容内的记录的语音的文本。搜索引擎包括媒体内容的索引，包括指示记录的语音的文本和与媒体内容中的文本的位置对应的基于时间的定位符。

79. 发明申请

US20060173820A1 System and method for generating contextual survey sequence for search results 审中-公开
标题翻译：用于生成搜索结果的上下文调查序列的系统和方法
公开(公告)号：US20060173820A1
公开(公告)日：2006-08-03
申请号：US11044295
申请日：2005-01-28
申请人： Eddie Mays , Oliver Hurst-Hiller
发明人： Eddie Mays , Oliver Hurst-Hiller
IPC分类号： G06F7/00
CPC分类号： G06F16/338 , G06F16/951
摘要： A system and related techniques generate a survey to capture a user's feedback about the quality of search results, in a continuous context with the user's Web page or other search activity. A survey frame inviting the user to undertake a set of search questions may be presented within a set of page frames which display search results. The survey frame enables the user to be prompted into a dialogue to supply feedback about their search experience, while still within the contextual workflow of that experience, and still being able to view or review results or content which they have received. User distraction is therefore minimized while feedback quality may be improved. The user's feedback, which rates the quality or accuracy of the search results or search experience may be stored and used to train search intelligence.
摘要翻译：在用户的网页或其他搜索活动的连续上下文中，系统和相关技术产生一个调查，以捕获用户对搜索结果质量的反馈。邀请用户进行一组搜索问题的调查框架可以在显示搜索结果的一组页面框架内呈现。调查框架使得用户可以被提示进行对话，以提供关于他们的搜索体验的反馈，同时仍然在该经验的上下文工作流程内，并且仍然能够查看或查看他们已经收到的结果或内容。因此，可以减少用户分心，同时可以提高反馈质量。可以存储用户的反馈，其对搜索结果或搜索体验的质量或准确性进行评估，以用于训练搜索智能。

80. 发明申请

US20060161520A1 System and method for generating alternative search terms 审中-公开
标题翻译：用于生成替代搜索项的系统和方法
公开(公告)号：US20060161520A1
公开(公告)日：2006-07-20
申请号：US11034777
申请日：2005-01-14
申请人： Brett Brewer , Eric Watson , Eric Brill , James Dai , Oliver Hurst-Hiller , Robert Ragno , Silviu-Petru Cucerzan
发明人： Brett Brewer , Eric Watson , Eric Brill , James Dai , Oliver Hurst-Hiller , Robert Ragno , Silviu-Petru Cucerzan
IPC分类号： G06F17/30
CPC分类号： G06F16/951 , G06F16/3322
摘要： A system and related techniques accepts user search or query terms over of the Internet or other network or connection. In addition to presenting regularly generated search results, according to embodiments of the invention the search engine and related logic may examine the search string for suggested refinements or improvements to the search terms, to attempt to derive improved results or results closer to the user's search intent. According to embodiments of the invention in one regard, the alternative search logic may attempt to extract related or more meaningful search terms from sources including past usage patterns by users, and other data. That alternative search logic may thus examine the user's search terms to determine a substring match to prior searches, for instance stored by the search host for all users. In embodiments, the alternative search logic may likewise present user search extensions or refinement paths selected by prior users running the same search, as an indicator of likely content or source relevance. In further embodiments, the alternative search logic may perform a reverse query lookup to trace queries which resulted in the same Web site or other hit, as the present search and present those other queries as possible alternatives for the user to pursue. These and other search refinements may be performed, taking advantage of usage patterns and other information to improve search quality beyond straightforward spelling-type correction.
摘要翻译：系统和相关技术通过互联网或其他网络或连接接受用户搜索或查询条款。除了呈现定期生成的搜索结果之外，根据本发明的实施例，搜索引擎和相关逻辑可以检查搜索字符串以用于对搜索词的建议改进或改进，以尝试导出更接近用户搜索意图的改进的结果或结果。根据本发明的实施例，替代搜索逻辑可以尝试从源（包括用户的过去使用模式）和其他数据中提取相关或更有意义的搜索项。因此，该替代搜索逻辑可以检查用户的搜索项以确定与先前搜索的子串匹配，例如由搜索主机为所有用户存储。在实施例中，备选搜索逻辑可以同样呈现由运行相同搜索的先前用户选择的用户搜索扩展或细化路径，作为可能内容或源相关性的指示符。在另外的实施例中，替代搜索逻辑可以执行反向查询查找以跟踪导致与当前搜索相同的网站或其他命中的查询，并将这些其他查询呈现为用户追求的可能替代方案。可以利用使用模式和其他信息来提高这些和其他搜索优化，以提高超出直接拼写型校正的搜索质量。

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