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62. 发明申请

US20050096997A1 Targeting shoppers in an online shopping environment 审中-公开
标题翻译：在线购物环境中定位购物者
公开(公告)号：US20050096997A1
公开(公告)日：2005-05-05
申请号：US10699173
申请日：2003-10-31
申请人： Vivek Jain , Ravi Kothari
发明人： Vivek Jain , Ravi Kothari
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0601
摘要： Within an online shopping environment, a hosting server supports shoppers and merchants from whom the shoppers purchase goods or services. The hosting server enables an individual user to shop or browse the merchant sites and also enables a group of users to coordinate their shopping or browsing activities. A set of profiling tools build separate profiles based on individual and group shopper activity, as well as the interaction of an individual shopper with one or more groups of shoppers. A targeting tool uses the shopper profiles and information regarding previous promotions (if any) from a promotions library to make recommendations to individual shoppers and shopper groups based also on parameters specified by the merchant/s. The recommendations are directed to shoppers, in accordance with algorithms stored in a repository.
摘要翻译：在网络购物环境中，托管服务器支持购物者和购物者从中购买商品或服务的商家。托管服务器使得个人用户能够购物或浏览商家站点，并且还使一组用户能够协调其购物或浏览活动。一组分析工具基于个人和团体购物者活动以及个人购物者与一组或多组购物者的互动构建单独的配置文件。目标工具使用购物者资料和关于促销图书馆以前促销（如果有的话）的信息，还可以根据商家指定的参数向个人购物者和购物者组提出建议。根据存储在存储库中的算法，这些建议针对购物者。

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