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    • 58. 发明申请
    • System and method for differentiated service levels in an internet protocol television network
    • 互联网协议电视网络差分服务水平的系统和方法
    • US20070107011A1
    • 2007-05-10
    • US11271198
    • 2005-11-10
    • Zhi LiRaghvendra SavoorCanhui Ou
    • Zhi LiRaghvendra SavoorCanhui Ou
    • H04N7/10G06F13/00H04N7/025G06F3/00H04N5/445
    • H04L29/06027H04H20/42H04H20/82H04L65/4076H04L65/602H04N7/165H04N21/21H04N21/23H04N21/25435H04N21/25883H04N21/25891H04N21/2668H04N21/4316H04N21/478H04N21/6405H04N21/64322H04N21/812
    • Various embodiments of the inventive subject matter provide a framework that may be used to provide service level differentiation in an IPTV delivery system based on program content for any given television channel or programming. For example, for the same TV channel, different service levels may be offered and provided, with each level of service offering to individual subscribers. For example, in one embodiment service levels may be provided by varying the number and duration of commercials or the amount of display space afforded to commercials, value-added content and/or entertainment content in a particular channel. Accordingly, the systems and methods hereof allow service providers flexibility to provide IPTV advertisement and value-added content services. This service differentiation can be used to attract different levels of subscribers, increasing the penetration ratio of IPTV services, facilitate the delivery of effective advertisements to target subscribers, and/or increase revenue. In some cases, some subscribers will pay more money to watch TV with fewer ads and more value-added content. Other subscribers may be agreeable to watching more ads if they can receive TV for less money. Thus, providing customized live TV delivery service is may enable IPTV providers to improve penetration ratio and increase revenue.
    • 本发明主题的各种实施例提供了一种可用于基于用于任何给定电视频道或节目的节目内容在IPTV传送系统中提供服务水平差异的框架。 例如,对于相同的电视频道,可以提供和提供不同的服务级别,每个级别的服务提供给个体用户。 例如,在一个实施例中,可以通过改变广告的数量和持续时间或提供给特定频道中的广告,增值内容和/或娱乐内容的显示空间的量来提供服务水平。 因此,本文的系统和方法允许服务提供商灵活地提供IPTV广告和增值内容服务。 这种服务差异化可以用来吸引不同层次的用户,提高IPTV服务的渗透率,促进向目标用户提供有效的广告和/或增加收入。 在某些情况下,部分订阅者会以更少的广告和更多的增值内容来支付更多的钱来看电视。 其他用户可能会同意观看更多的广告,如果他们可以接收更少的钱电视。 因此,提供定制的实时电视传送服务可以使IPTV提供商提高渗透率并增加收入。