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    • 52. 发明申请
    • INTERACTIVE MARKETPLACE INFRASTRUCTURE
    • 交互式市场基础设施
    • US20080154738A1
    • 2008-06-26
    • US11615442
    • 2006-12-22
    • Kamal JainRaymond E. Ozzie
    • Kamal JainRaymond E. Ozzie
    • G06Q30/00
    • G06Q30/00G06Q30/0277G06Q30/0601G06Q30/0641G06Q30/08
    • Online marketplace experiences are substantially enhanced by employing marketplace infrastructures. A marketplace infrastructure can provide structured features desired by most customers without requiring a user to be redirected from the marketplace. Marketplace infrastructure mechanisms allow these features to be called based on intentions shown by users. In one instance, this is accomplished by utilizing icons placed in proximity of the marketplace. Users show their interest in the icons to initiate the desired feature. Once initiated, a user can then interact with the feature provided by the marketplace infrastructure. This substantially increases the speed at which purchasing steps can be made.
    • 通过采用市场基础设施,大大提高了在线市场体验。 市场基础设施可以提供大多数客户所期望的结构化特征,而不需要将用户从市场重定向。 市场基础设施机制允许根据用户显示的意图来调用这些功能。 在一种情况下,这是通过利用放置在市场附近的图标来实现的。 用户对图标感兴趣,以启动所需功能。 一旦启动,用户就可以与市场基础设施提供的功能进行交互。 这大大增加了可以进行采购步骤的速度。