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51. 发明申请

US20130246385A1 EXPERIENCE RECOMMENDATION SYSTEM BASED ON EXPLICIT USER PREFERENCE 审中-公开
标题翻译：基于明确用户偏好的体验推荐系统
公开(公告)号：US20130246385A1
公开(公告)日：2013-09-19
申请号：US13531975
申请日：2012-06-25
申请人： David Barlin , Simon P. King , Rahul Nair , Marc Eliot Davis , Imran Aziz
发明人： David Barlin , Simon P. King , Rahul Nair , Marc Eliot Davis , Imran Aziz
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： Presented in this disclosure are systems and methods for enabling access to content from a preferred source to a computer user is presented. A preferred source is a source of content that a user has identified as being “preferred.” Once a user establishes a source as a preferred source (through a first channel), other channels by which the user can obtain content from the preferred source are identified. In various embodiments, the other channels are automatically enabled for the user or, alternative, presented to the user for opting into receiving the content from that channel.
摘要翻译：本公开中提出的是用于使得能够访问从优选源到计算机用户的内容的系统和方法。优选来源是用户已经确定为“优选”的内容来源。一旦用户将源定义为优选源（通过第一信道），则识别用户可以从优选源获得内容的其他信道。在各种实施例中，为用户自动启用其他频道，或者替代地，向用户呈现选择从该频道接收内容。

52. 发明申请

US20130036114A1 PROVIDING OBJECTIVE AND PEOPLE RESULTS FOR SEARCH 有权
标题翻译：提供搜索的目标和人员结果
公开(公告)号：US20130036114A1
公开(公告)日：2013-02-07
申请号：US13204631
申请日：2011-08-05
申请人： Sandy Wong , Wei Mu , Jun Yin , Rahul Nair , Simon King , Srinivasan Badrinarayanan , Xavier Legros , Michael Ching , Kevin Haas , Shubha Nabar
发明人： Sandy Wong , Wei Mu , Jun Yin , Rahul Nair , Simon King , Srinivasan Badrinarayanan , Xavier Legros , Michael Ching , Kevin Haas , Shubha Nabar
IPC分类号： G06F17/30
CPC分类号： G06F17/3053 , G06F17/30861 , G06F17/30867
摘要： Search results may include both objective results and person results. In one example, a search query is evaluated to determine whether it is the type of query that a user might want to ask to a friend. If the query is of such a type, then the search engine may examine a social graph to determine which friends of the user who entered the query may have information that is relevant to answering the query. If such friends exist, then the friends may be displayed along with objective search results, along with an explanation of each friend's relevance to the query. Clicking on a person in the results may cause a conversation to be initiated with that person, thereby allowing the user who entered the query to ask his or her friend about the subject of the query.
摘要翻译：搜索结果可能包括客观结果和个人结果。在一个示例中，评估搜索查询以确定用户可能想要向朋友询问的查询的类型。如果查询是类似的，则搜索引擎可以检查社交图来确定输入查询的用户的哪些朋友可能具有与回答查询相关的信息。如果存在这样的朋友，那么朋友可以与客观的搜索结果一起显示，以及每个朋友对查询的相关性的解释。点击结果中的某人可能会导致与该人发起对话，从而允许输入查询的用户向其或朋友询问查询的主题。

53. 发明申请

US20120010997A1 SYSTEM AND METHOD FOR DERIVING INCOME FROM URL BASED CONTEXT QUERIES 有权
标题翻译：从基于URL的语境查询中获取收入的系统和方法
公开(公告)号：US20120010997A1
公开(公告)日：2012-01-12
申请号：US13236181
申请日：2011-09-19
申请人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
发明人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
IPC分类号： G06Q30/00
CPC分类号： G06F17/30882 , G06F17/30867 , G06F17/30887 , G06Q30/02 , G06Q30/0256 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.
摘要翻译：基于URL的上下文查询导出收入的系统和方法。通过网络从用户接收基于URL的用户上下文查询，其中用户上下文包括至少一个用户上下文标准。基于上下文标准来制定查询，以便搜索经由网络可用的用户简档数据，社交网络数据，空间数据，时间数据，主题数据和上下文查询出价数据，并且涉及上下文以便识别与用户上下文标准相关的上下文查询出价数据库中的条目。生成具有与查询相关的内容的动态网页，并且将与所选择的出价相关联的广告插入到网页中。动态网页传送给用户。当与动态网页相关的用户界面事件发生时，与所选择的出价相关联的广告商被收取费用。

54. 发明授权

US08045995B2 Centralized location broker 有权
标题翻译：集中位置经纪人
公开(公告)号：US08045995B2
公开(公告)日：2011-10-25
申请号：US11755998
申请日：2007-05-31
申请人： Simon P. King , Paul Hammond , Tom Coates , Simon Willison , Rahul Nair , Shane Ahern , Mor Naaman
发明人： Simon P. King , Paul Hammond , Tom Coates , Simon Willison , Rahul Nair , Shane Ahern , Mor Naaman
IPC分类号： H04W24/00
CPC分类号： G01S5/02 , G01S19/48 , H04L67/18 , H04M1/72572 , H04M2242/14 , H04W4/02 , H04W64/00
摘要： A centralized location system includes a location update application programming interface (API) to receive varying types of location inputs for a user from at least one location-providing application. A memory stores a location of the user and the location inputs, wherein the location update API periodically updates in the memory the location inputs when location updates are received from the at least one location-providing application. A location export API, upon request from a location-based service application, processes the location inputs to estimate a location of the user, which location estimate replaces the stored location in memory and is sent to the location-based service application. A user interface enables the user to specify a location granularity for at least one of the at least one location-providing application and the location-based service application.
摘要翻译：集中式位置系统包括位置更新应用程序编程接口（API），用于从至少一个位置提供应用程序接收用户的不同类型的位置输入。存储器存储用户的位置和位置输入，其中当从至少一个位置提供应用接收到位置更新时，位置更新API在存储器中周期性地更新位置输入。来自基于位置的服务应用的请求的位置导出API处理位置输入以估计用户的位置，哪个位置估计代替存储器中存储的位置并发送到基于位置的服务应用。用户界面使得用户能够为至少一个位置提供应用和基于位置的服务应用中的至少一个指定位置粒度。

55. 发明授权

US08024317B2 System and method for deriving income from URL based context queries 有权
标题翻译：从基于URL的上下文查询导出收入的系统和方法
公开(公告)号：US08024317B2
公开(公告)日：2011-09-20
申请号：US12273371
申请日：2008-11-18
申请人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
发明人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
IPC分类号： G06F17/30 , G06F7/00
CPC分类号： G06F17/30882 , G06F17/30867 , G06F17/30887 , G06Q30/02 , G06Q30/0256 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.
摘要翻译：基于URL的上下文查询导出收入的系统和方法。通过网络从用户接收基于URL的用户上下文查询，其中用户上下文包括至少一个用户上下文标准。基于上下文准则来制定查询，以便搜索经由网络可用的用户简档数据，社交网络数据，空间数据，时间数据，主题数据和上下文查询出价数据，并且涉及上下文以便识别与用户上下文标准相关的上下文查询出价数据库中的条目。生成具有与查询相关的内容的动态网页，并且将与所选择的出价相关联的广告插入到网页中。动态网页传送给用户。当与动态网页相关的用户界面事件发生时，与所选择的出价相关联的广告商被收取费用。

56. 发明申请

US20110225048A1 GENERATING A USER PROFILE BASED ON SELF DISCLOSED PUBLIC STATUS INFORMATION 审中-公开
标题翻译：根据自己公布的公共状态信息生成用户配置文件
公开(公告)号：US20110225048A1
公开(公告)日：2011-09-15
申请号：US12720591
申请日：2010-03-09
申请人： Rahul Nair
发明人： Rahul Nair
IPC分类号： G06Q30/00 , G06F3/00 , G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0255 , G06Q30/0261 , G06Q30/0269 , G06Q30/0271 , G06Q50/01
摘要： A method, device and/or medium for generating a user profile based on an online user's self disclosed public status information. An indication may be received of updates self-published by the user at one or more sites. At least one context regarding the user may then be determined based on the published updates, and the context(s) may be employed to infer at least one attribute of the user. A profile of the user may then be determined based at least on the inferred attribute(s). The determined profile may be employed to enable an advertisement to be provided to the user. In this way, a heuristic may be provided for predicting advertising content that may be of interest to the user based on self-published information about the user. Thus, relevant advertisements may be more accurately targeted to those users who may be most interested in their content.
摘要翻译：一种用于基于在线用户的自我公开的公共状态信息生成用户简档的方法，设备和/或媒体。可以接收用户在一个或多个站点自发的更新的指示。然后可以基于所发布的更新来确定关于用户的至少一个上下文，并且可以采用上下文来推断用户的至少一个属性。然后可以至少基于所推断的属性来确定用户的简档。可以采用确定的简档来使得能够向用户提供广告。以这种方式，可以提供一种启发式，用于基于关于用户的自发布的信息预测用户可能感兴趣的广告内容。因此，相关广告可能更准确地针对可能对其内容最感兴趣的用户。

57. 发明授权

US07979067B2 Context avatar 有权
标题翻译：上下文头像
公开(公告)号：US07979067B2
公开(公告)日：2011-07-12
申请号：US11707789
申请日：2007-02-15
申请人： Rahul Nair
发明人： Rahul Nair
IPC分类号： H04W4/00
CPC分类号： G06T11/00 , G06N3/004 , H04L67/38 , H04W4/02
摘要： Methods and systems for generating information about a physical context of a user are provided. These methods and systems provide the capability to render a context avatar associated with the user as a composite image that can be broadcast in virtual environments to provide information about the physical context of the user. The composite image can be automatically updated without user intervention to include, among other things, a virtual person image of the user and a background image defined by encoded image data associated with the current geographic location of the user.
摘要翻译：提供了用于生成关于用户的物理上下文的信息的方法和系统。这些方法和系统提供将与用户相关联的上下文头像呈现为可以在虚拟环境中广播以提供关于用户的物理上下文的信息的合成图像的能力。合成图像可以在没有用户干预的情况下自动更新，以包括用户的虚拟人物图像和由与用户的当前地理位置相关联的编码图像数据定义的背景图像。

58. 发明申请

US20100332304A1 Targeting in Cost-Per-Action Advertising 审中-公开
标题翻译：针对成本效益广告
公开(公告)号：US20100332304A1
公开(公告)日：2010-12-30
申请号：US12493778
申请日：2009-06-29
申请人： Chris W. Higgins , Athellina Athsani , Carrie Burgener , Marc Davis , Simon P. King , Rahul Nair , Christopher T. Paretti
发明人： Chris W. Higgins , Athellina Athsani , Carrie Burgener , Marc Davis , Simon P. King , Rahul Nair , Christopher T. Paretti
IPC分类号： G06Q30/00 , G06N5/02 , G06F17/30
CPC分类号： G06Q30/0214 , G06Q30/02 , G06Q30/0215 , G06Q30/0217 , G06Q30/0222 , G06Q30/0251 , G06Q30/0254
摘要： A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace.
摘要翻译：提供了一种方法和系统，用于针对特定用户进行特定请求的操作以由用户执行并且通过任何方式在互联网显示广告活动中代表广告商进行验证。该系统公开了用于接收广告主的所请求的动作的技术以及什么构成对该动作的满意的相应定义。本公开还详细描述了用于确定目标用户的所请求动作已经完成或满足的时间和时间以及在何种程度上的技术，以及用于补偿用户和任何其他实际或虚拟实体的相应技术，要求采取行动。该系统实现了传感器网络，可以帮助确定所请求的动作是否以及何时以及在何种程度上已经完成或满足。传感器网络将传感器记录记录在专门的传感器记录市场中。

59. 发明申请

US20100228582A1 SYSTEM AND METHOD FOR CONTEXTUAL ADVERTISING BASED ON STATUS MESSAGES 审中-公开
标题翻译：基于状态信息的上下文广告系统与方法
公开(公告)号：US20100228582A1
公开(公告)日：2010-09-09
申请号：US12399669
申请日：2009-03-06
申请人： Simon P. King , Carrie Burgener , Christopher T. Paretti , Marc Eliot Davis , Rahul Nair
发明人： Simon P. King , Carrie Burgener , Christopher T. Paretti , Marc Eliot Davis , Rahul Nair
IPC分类号： G06Q30/00 , G06N7/02 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0269 , G06Q50/01
摘要： A system and method for contextual advertising based on status messages. A plurality of status messages sent to a user via at least one socially aware messaging service are retrieved where the user is a member of the socially aware messaging service, has defined at least one social contact on the service, and where each of status messages was sent to the user by one of the user's social contacts. The status messages are analyzed to determine the user's status update context, where the user's status update context comprises a set of social, topical, spatial and temporal data present in the messages. The user's status update context is matched to targeted advertisements. The user's status update context is matched to the targeting criteria of targeted advertisements. Matched advertisements are transmitted to the user.
摘要翻译：基于状态消息的上下文广告的系统和方法。检索通过至少一个社会感知消息服务发送给用户的多个状态消息，其中用户是社会感知消息服务的成员，已经在服务上定义了至少一个社交联系人，并且每个状态消息是由用户的社交联系人之一发送给用户。分析状态消息以确定用户的状态更新上下文，其中用户的状态更新上下文包括消息中存在的一组社交，主题，空间和时间数据。用户的状态更新上下文与目标广告相匹配。用户的状态更新上下文与目标广告的定位条件相匹配。匹配的广告被传送给用户。

60. 发明申请

US20100185642A1 INTEREST-BASED LOCATION TARGETING ENGINE 审中-公开
标题翻译：基于利益的位置指挥发动机
公开(公告)号：US20100185642A1
公开(公告)日：2010-07-22
申请号：US12357345
申请日：2009-01-21
申请人： Christopher William Higgins , Marc Eliot Davis , Christopher Todd Paretti , Carrie Burgener , Rahul Nair , Simon P. King
发明人： Christopher William Higgins , Marc Eliot Davis , Christopher Todd Paretti , Carrie Burgener , Rahul Nair , Simon P. King
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： A method for targeted advertisement is provided, for which one or more tags relating to an advertisement is/are determined, one or more of the most representative entities for the tag(s) is/are determined, and the advertisement is targeted to the one or more most representative entities. In addition, for each of a plurality of tags, one or more of the most representative entities is/are determined based on term frequency-inverse document frequency, such that an entity is relatively more representative of a tag if the tag is more uniquely and/or frequently associated with the entity. For each tag, the associated entities may be divided into multiple categories, such that one or more most representative entities within each category is/are determined for each tag.
摘要翻译：提供了一种用于目标广告的方法，其中确定与广告相关的一个或多个标签，确定标签的最具代表性的一个或多个实体，并且将广告针对一个或更多最具代表性的实体。此外，对于多个标签中的每一个，基于术语频率 - 逆文档频率来确定最具代表性的实体中的一个或多个，使得如果标签更独特地，则实体相对更具代表标签， /或经常与实体相关联。对于每个标签，相关联的实体可以被划分成多个类别，使得每个类别内的一个或多个最具代表性的实体被确定为每个标签。

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