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51. 发明申请

US20220122129A1 Replacement Advertisement Selection After Channel Changes 有权
公开(公告)号：US20220122129A1
公开(公告)日：2022-04-21
申请号：US17564674
申请日：2021-12-29
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： G06Q30/02 , H04N21/234
摘要： In one aspect, an example method includes (i) receiving, by a computing system, from a content-presentation device a request for supplemental content for a content-replacement operation, with the request including an identifier of a stored replacement advertisement segment; (ii) selecting, by the computing system, a replacement advertisement segment for output by the content-presentation device in place of a modifiable advertisement segment; (iii) determining, by the computing system, that the selected replacement advertisement segment is different from the stored replacement advertisement segment; (iv) determining, by the computing system, whether the stored replacement advertisement segment is a valid replacement for the content-replacement operation; (v) determining, by the computing system, that the content-presentation device should output the selected replacement advertisement segment instead of outputting the stored replacement advertisement segment; and (vi) causing, by the computing system, the selected replacement advertisement segment to be transmitted to the content-presentation device.

52. 发明授权

US11265592B2 Content comparison testing on linear media streams 有权
公开(公告)号：US11265592B2
公开(公告)日：2022-03-01
申请号：US17329806
申请日：2021-05-25
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/266 , H04N21/2668 , H04N21/234 , H04N21/24 , H04N21/438 , H04N21/442 , H04N21/443 , H04N21/472 , H04N21/81 , H04N21/8352
摘要： A method is disclosed to include receiving first viewership information for a media segment displayed on a first electronic device, the first viewership information including a first viewership event associated with the media segment, where media content includes at least the media segment. The method can include receiving second viewership information for an overlay content segment displayed on a second electronic device, the second viewership information comprising a second viewership event associated with the overlay content segment. The method can include determining that a first viewership level for the overlay content segment is greater than a second viewership level for the media segment in view of the first viewership event or the second viewership event. The method can include sending a display instruction to a content management device instructing the content management device to send the overlay content segment to the first electronic device and the second electronic device.

53. 发明申请

US20220036399A1 Increasing Advertisement Revenue by Repeated Re-Evaluation of Value of Advertisement Spot 有权
公开(公告)号：US20220036399A1
公开(公告)日：2022-02-03
申请号：US17108281
申请日：2020-12-01
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： G06Q30/02
摘要： In one aspect, an example method includes (i) causing, by a computing system, a first replacement advertisement segment to be transmitted to a content-presentation device for output by the content-presentation device in place of a modifiable advertisement segment in connection with performing a content-replacement operation; (ii) prior to the content-replacement operation, receiving, by the computing system and from the content-presentation device, a re-evaluation request; (iii) based on receiving the re-evaluation request, determining , by the computing system, whether the content-presentation device should output a second replacement advertisement segment instead of the first replacement advertisement segment; and (iv) upon determining that the content-presentation device should output the second replacement advertisement segment instead of the first replacement advertisement segment, causing, by the computing system, the second replacement advertisement segment to be transmitted to the content-presentation device.

54. 发明申请

US20220036398A1 Advertising Campaign to Viewing Device Suitability Matching 有权
公开(公告)号：US20220036398A1
公开(公告)日：2022-02-03
申请号：US17115363
申请日：2020-12-08
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： G06Q30/02
摘要： In one aspect, an example method includes (i) determining a first binary number assigned to a content-presentation device, with digits of the first binary number corresponding to respective segments of content-presentation devices; (ii) determining a second binary number assigned to an advertising campaign, with digits of the second binary number corresponding to the respective segments of content-presentative devices; (iii) comparing the first binary number and the second binary number; (iv) based on a result of the comparing, determining that the advertising campaign is valid for the content-presentation device; and (v) based on the determining that the advertising campaign is valid, causing supplemental content associated with the advertising campaign to be transmitted to the content-presentation device.

55. 发明申请

US20220027957A1 Viewer Retention Through Targeted Advertisements Based on Viewer Behavior 有权
公开(公告)号：US20220027957A1
公开(公告)日：2022-01-27
申请号：US17096542
申请日：2020-11-12
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： G06Q30/02 , H04N21/234 , H04N21/262
摘要： In one aspect, an example method includes (i) obtaining, by a computing system, historical content consumption data for a content-presentation device; (ii) determining, by the computing system and using the historical content consumption data, a first retention rate for a first replacement advertisement segment; (iii) determining, by the computing system and using the historical content consumption data, a second retention rate for a second replacement advertisement segment; (iv) selecting, by the computing system, the first replacement advertisement segment rather than the second replacement advertisement segment based on the first retention rate being greater than the second retention rate; and (v) causing, by the computing system, the first replacement advertisement segment to be transmitted to the content-presentation device.

56. 发明申请

US20220027942A1 Real-time Guaranteed Campaign Delivery Optimization Using Broadcast Schedules and Historic Viewing Data 有权
公开(公告)号：US20220027942A1
公开(公告)日：2022-01-27
申请号：US17089930
申请日：2020-11-05
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： G06Q30/02 , H04N21/81 , H04N21/44 , H04N21/442 , H04N21/438
摘要： In one aspect, an example method includes (i) determining an estimated number of replacement advertisement segment viewings remaining before an end date of a first advertising campaign; (ii) determining a number of impressions remaining for the first advertising campaign in order to reach a guaranteed total; (iii) determining, using the estimated number of replacement advertisement segment viewings and the number of impressions remaining, a first value of serving a first replacement advertising segment corresponding to the first advertising campaign to a content-presentation device; (iv) determining a second value of serving a second replacement advertisement segment corresponding to a second advertising campaign to the content presentation device; (v) selecting the first replacement advertisement segment rather than the second replacement advertisement segment based on the first value being greater than the second value; and (vi) causing the first replacement advertisement segment to be transmitted to the content-presentation device.

57. 发明授权

US11122317B2 Sequentially overlaying media content 有权
公开(公告)号：US11122317B2
公开(公告)日：2021-09-14
申请号：US16399267
申请日：2019-04-30
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/2668 , G06F16/71 , G06F16/74 , G06F16/783 , H04N21/234 , H04N21/8352 , H04N21/231 , H04N21/235 , H04N21/462 , H04N21/81 , H04N21/84 , H04N21/845
摘要： A method, system, or device to determine when media content has been displayed. The method can include receiving a unique identifier (UID) and fingerprint for a media segment. The method can also include determining a media segment ID for the media segment, generating and submitting a query for the media segment ID in a record database, determining that the media segment ID is not stored in the record database, and identifying an overlay content segment ID. The method can include generating and submitting for the overlay content segment ID in the record database, determining it is not stored in an entry, sending the overlay content segment to the electronic device, and receiving a notification from the electronic device.

58. 发明申请

US20210281892A1 Employing Automatic Content Recognition to Allow Resumption of Watching Interrupted Media Program From Television Broadcast 有权
公开(公告)号：US20210281892A1
公开(公告)日：2021-09-09
申请号：US17329773
申请日：2021-05-25
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/234 , H04N21/472 , H04N21/81 , H04N21/44 , H04N21/61 , H04N21/222 , H04N21/462
摘要： The disclosure provides a method for employing automatic content recognition to allow resumption of watching interrupted media program from television broadcast. The method includes detecting a viewing cessation of a media program on a channel of a media device. A television broadcaster provides media content including the channel. The channel includes the media program. The method also includes, in response to detecting the viewing cessation of the media program, identifying the channel, the media program, the television broadcaster, and a location of the viewing cessation within the media program. The method further includes detecting a viewing recommencement of the channel of the media device. In response to detecting the viewing recommencement, the method includes overlaying a selectable indicator on the channel. The selectable indicator is configured to receive a selection input to resume viewing of the media program starting at the location of the viewing cessation of the media program.

59. 发明授权

US11064238B2 Sequentially overlaying media content 有权
公开(公告)号：US11064238B2
公开(公告)日：2021-07-13
申请号：US16399450
申请日：2019-04-30
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/2668 , G06F16/71 , G06F16/74 , G06F16/783 , H04N21/234 , H04N21/8352 , H04N21/231 , H04N21/235 , H04N21/462 , H04N21/81 , H04N21/84 , H04N21/845
摘要： A method, system, or device to determine when media content has been displayed. The method can include receiving a unique identifier (UID) and fingerprint for a media segment. The method can also include determining a media segment ID for the media segment, generating and submitting a query for the media segment ID in a record database, determining that the media segment ID is not stored in the record database, and identifying an overlay content segment ID. The method can include generating and submitting for the overlay content segment ID in the record database, determining it is not stored in an entry, sending the overlay content segment to the electronic device, and receiving a notification from the electronic device.

60. 发明授权

US11057662B2 Content comparison testing on linear media streams 有权
公开(公告)号：US11057662B2
公开(公告)日：2021-07-06
申请号：US16899261
申请日：2020-06-11
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/2668 , H04N21/234 , H04N21/24 , H04N21/438 , H04N21/442 , H04N21/443 , H04N21/472 , H04N21/81 , H04N21/8352
摘要： A method is disclosed to include receiving first viewership information for a media segment displayed on a first electronic device, the first viewership information including a first viewership event associated with the media segment, where media content includes at least the media segment. The method can include receiving second viewership information for an overlay content segment displayed on a second electronic device, the second viewership information comprising a second viewership event associated with the overlay content segment. The method can include determining that a first viewership level for the overlay content segment is greater than a second viewership level for the media segment in view of the first viewership event or the second viewership event. The method can include sending a display instruction to a content management device instructing the content management device to send the overlay content segment to the first electronic device and the second electronic device.

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