会员体验
专利管家(专利管理)
工作空间(专利管理)
风险监控(情报监控)
数据分析(专利分析)
侵权分析(诉讼无效)
联系我们
交流群
官方交流:
QQ群: 891211   
微信请扫码    >>>
现在联系顾问~
热词
    • 59. 发明申请
    • AUCTIONING FOR VIDEO AND AUDIO ADVERTISING
    • 为视频和音频广告拍摄
    • US20080004948A1
    • 2008-01-03
    • US11427316
    • 2006-06-28
    • Gary W. FlakeAlexander G. GounaresWilliam H. GatesKenneth A. MossSusan T. DumaisRamez NaamEric J. HorvitzJoshua T. Goodman
    • Gary W. FlakeAlexander G. GounaresWilliam H. GatesKenneth A. MossSusan T. DumaisRamez NaamEric J. HorvitzJoshua T. Goodman
    • G06Q30/00
    • G06Q30/02G06Q30/0275G06Q30/0277G06Q30/0601
    • Architecture that facilitates online advertising taking on characteristics of a commodities market approach to purchasing advertising space, options for ad space and a futures market for online ad space. Available advertising space is identified and aggregated, and subsets of the aggregated ad space are offered for purchase using a commodities market-based approach. The architecture facilitates revenue-sharing paradigms, coupon delivery, targeted advertising, point-of-sale transactions, inventory control, just-in-time delivery of ads, content and product/services, value-based advertising models, etc. The architecture comprises an aggregation component that aggregates advertisement space information associated with online advertisements, and a transaction component that facilitates transacting subsets of the aggregated advertisement space information to bidders as a function of supply and demand. The aggregation component receives information about online advertising space that is now available, that will become available in the future, and that is predicted by prediction analysis to become available in the future. Advertisements and/or ad space can be specified based on dynamic sensing of contextual cues.
    • 促进网络广告采用商品市场购买广告空间的方式,广告空间选择和在线广告空间的期货市场的架构。 确定和汇总可用的广告空间,并使用基于商品市场的方法提供聚合广告空间的子集。 该架构促进收益分享范例,优惠券交付,有针对性的广告,销售点交易,库存控制,及时交付广告,内容和产品/服务,基于价值的广告模型等。架构包括 聚合与在线广告相关联的广告空间信息的聚合组件,以及有助于将聚合广告空间信息的子集作为供应和需求的函数交易给投标者的交易组件。 聚合组件接收有关现在可用的在线广告空间的信息,这将在将来可用,并且将通过预测分析预测将来可用。 广告和/或广告空间可以基于上下文提示的动态感知来指定。