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    • 51. 发明申请
    • Advertising keyword cross-selling
    • 广告关键字交叉销售
    • US20070143176A1
    • 2007-06-21
    • US11300918
    • 2005-12-15
    • Shuzhen NongYing LiTarek NajmLi LiHua-Jun ZengZheng ChenBenyu Zhang
    • Shuzhen NongYing LiTarek NajmLi LiHua-Jun ZengZheng ChenBenyu Zhang
    • G06Q30/00
    • G06Q30/02G06F17/30864G06Q30/0251G06Q30/0275
    • Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
    • 使用种子关键字来提供扩展的关键字,然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后,这些关键字会自动向广告客户显示,作为其广告的相关搜索字词。 以这种方式,可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商也可以通过自动获得更大更多相关的搜索词选项来获益,从而节省时间和金钱。
    • 57. 发明申请
    • Method and system for identifying questions within a discussion thread
    • 用于在讨论线程中识别问题的方法和系统
    • US20060112036A1
    • 2006-05-25
    • US10957329
    • 2004-10-01
    • Benyu ZhangZheng ChenHua-Jun ZengWei-Ying Ma
    • Benyu ZhangZheng ChenHua-Jun ZengWei-Ying Ma
    • G06F15/18
    • G06F17/30707
    • A method and system for classifying messages of a discussion thread as questions is provided. A classification system generates a classifier to classify messages of discussion threads as question messages or non-question messages. The system trains the classifier using the feature vectors and input classifications derived from a training set of discussion threads. After the classifier is trained, the classification system uses the classifier to classify messages within a corpus of discussion threads as question or non-question messages. To classify a message, the classification system generates a feature vector for the messages and submits that feature vector to the classifier. The classifier generates a score for the message indicating a likelihood that the message is a question message.
    • 提供了一种用于将讨论线程的消息分类为问题的方法和系统。 分类系统生成分类器以将讨论线程的消息分类为问题消息或非问题消息。 系统使用从训练集讨论线程派生的特征向量和输入分类来训练分类器。 在分类器训练之后,分类系统使用分类器将讨论线程的语料库中的消息分类为问题或非问题消息。 为了对消息进行分类,分类系统生成消息的特征向量,并将该特征向量提交给分类器。 分类器生成消息的分数,指示该消息是问题消息的可能性。
    • 60. 发明申请
    • Method and system for ranking documents of a search result to improve diversity and information richness
    • 搜索结果排序文件的方法和系统,以提高多样性和信息丰富度
    • US20050246328A1
    • 2005-11-03
    • US10837540
    • 2004-04-30
    • Benyu ZhangZheng ChenHua-Jun ZengWei-Ying Ma
    • Benyu ZhangZheng ChenHua-Jun ZengWei-Ying Ma
    • G06F17/30G06F7/00
    • G06F17/30867Y10S707/99933
    • A method and system for ranking documents of search results based on information richness and diversity of topics. A ranking system determines the information richness of each document within a search result. The ranking system groups documents of a search result based on their relatedness, meaning that they are directed to similar topics. The ranking system ranks the documents to ensure that the highest ranking documents may include at least one document covering each topic, that is, one document from each of the groups. The ranking system selects the document from each group that has the highest information richness of the documents within the group. When the documents are presented to a user in rank order, the user will likely find on the first page of the search result documents that cover a variety of topics, rather than just a single popular topic.
    • 基于信息丰富性和主题多样性对搜索结果文档进行排序的方法和系统。 排名系统确定搜索结果内每个文档的信息丰富度。 排名系统根据其相关性对搜索结果的文档进行分组,这意味着它们针对类似的主题。 排名系统排列文件,以确保最高排名的文档可能包含至少一个涵盖每个主题的文档,即每个组中的一个文档。 排名系统选择组内文件信息丰富度最高的组中的文档。 当文件以等级顺序呈现给用户时,用户很可能会在涵盖各种主题的搜索结果文档的第一页上找到,而不仅仅是一个流行的主题。