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51. 发明授权

US06807574B1 Method and apparatus for content personalization over a telephone interface 有权
标题翻译：通过电话接口进行内容个性化的方法和装置
公开(公告)号：US06807574B1
公开(公告)日：2004-10-19
申请号：US09426102
申请日：1999-10-22
申请人： Hadi Partovi , Roderick Steven Brathwaite , Angus Macdonald Davis , Michael S. McCue , Brandon William Porter , John Giannandrea , Eckart Walther , Anthony Accardi , Zhe Li
发明人： Hadi Partovi , Roderick Steven Brathwaite , Angus Macdonald Davis , Michael S. McCue , Brandon William Porter , John Giannandrea , Eckart Walther , Anthony Accardi , Zhe Li
IPC分类号： G06F15173
CPC分类号： H04L65/1069 , G06Q30/06 , H04L29/06 , H04L29/06027 , H04L65/1096 , H04L67/20 , H04L67/2819 , H04L67/306 , H04L69/329 , H04M3/42059 , H04M3/42068 , H04M3/4938 , H04M2203/2061 , H04M2242/22
摘要： A method and apparatus for providing personalized information content over telephones is described. The creation of a voice portal is supported by the invention. Embodiments of the invention use telephone identifying information such as the calling party's number to identify, or create, user profiles for customization. The personalized content is specific to that user based on her/his telephone identifying information and may be further customized based on the current time, current date, the calling party's locales, and/or the calling party's dialect and speech patterns. Also, the telephone identifying information may support targeted advertising, content, and purchasing recommendations specific to that user. The system may use a voice password and/or touch-tone login system when appropriate to distinguish the caller or verify the caller's identity for specific activities. Typically, embodiments of the invention will immediately present a caller personalized content based on her/his profile using the appropriate dialect as well as the caller's preferred content. Profiles can be constructed as the caller uses embodiments of the invention as well as through explicit designation of preferences. For example, the user might specify an existing personalized site to use in building her/his profile. Additionally, new callers may have an initial profile generated based on one or more database lookups for demographic information based on their telephone identifying information.
摘要翻译：描述了一种通过电话提供个性化信息内容的方法和装置。本发明支持语音门户的创建。本发明的实施例使用诸如主叫方号码的电话识别信息来识别或创建用于用户定制的用户简档。个性化内容基于她/他的电话识别信息针对该用户，并且可以基于当前时间，当前日期，主叫方的地点和/或主叫方的方言和语音模式进一步定制。此外，电话识别信息可以支持针对该用户的针对性的广告，内容和购买建议。适当时，系统可以使用语音密码和/或触摸音登录系统来区分呼叫者或验证呼叫者的特定活动的身份。通常，本发明的实施例将使用适当的方言以及呼叫者的优选内容立即根据她/他的简档呈现呼叫者个性化内容。配置文件可以被构造成呼叫者使用本发明的实施例以及通过明确地指定偏好。例如，用户可以指定用于构建她/他的个人资料的现有个性化网站。此外，新的呼叫者可以基于基于他们的电话识别信息的用于人口统计信息的一个或多个数据库查找来生成初始配置文件。

52. 发明申请

US20200342493A1 MEASURING CONVERSION OF AN ONLINE ADVERTISING CAMPAIGN FROM AN OFFLINE MERCHANT 审中-公开
公开(公告)号：US20200342493A1
公开(公告)日：2020-10-29
申请号：US16924795
申请日：2020-07-09
申请人： Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
发明人： Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
IPC分类号： G06Q30/02
摘要： A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.

53. 发明授权

US10769657B2 Measuring conversion of an online advertising campaign including referral offers from an offline merchant 有权
公开(公告)号：US10769657B2
公开(公告)日：2020-09-08
申请号：US13211270
申请日：2011-08-16
申请人： Jeffrey Winner , Geraud Boyer , Amit Kumar , Eckart Walther
发明人： Jeffrey Winner , Geraud Boyer , Amit Kumar , Eckart Walther
IPC分类号： G06Q30/02
摘要： A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.

54. 发明申请

US20090248659A1 SYSTEM AND METHOD FOR MAINTENANCE OF QUESTIONS AND ANSWERS THROUGH COLLABORATIVE AND COMMUNITY EDITING 审中-公开
标题翻译：通过协作和社区编辑维护问题和答案的系统和方法
公开(公告)号：US20090248659A1
公开(公告)日：2009-10-01
申请号：US12056818
申请日：2008-03-27
申请人： Rob McCool , Luke Wroblewski , Eckart Walther , Michael W. Albers
发明人： Rob McCool , Luke Wroblewski , Eckart Walther , Michael W. Albers
IPC分类号： G06F17/30
CPC分类号： G06F16/3329
摘要： Systems, methods, and computer program products are disclosed for asking and searching for the answer to given questions, retrieving answers to such questions, as well as presenting such answers in a user-generated content style framework on a search engine. The system of the present invention comprises a question processor, operative to determine whether a question entered by a user has been previously answered, an answer data store storing answers to previously asked questions stored therein, an answer repository storing questions not yet answered by another user, and an editor tool operative to format an answer stored in the answer data store into user-generated content style and migrate the answer to a user-generated content style web page.
摘要翻译：公开了系统，方法和计算机程序产品，用于询问和搜索给定问题的答案，检索这些问题的答案，以及在搜索引擎上的用户生成的内容样式框架中呈现这样的答案。本发明的系统包括问题处理器，用于确定用户输入的问题是否已经被应答，存储其中存储的先前询问的问题的答案的答案数据存储库，存储尚未由另一用户应答的问题的答案存储库以及编辑工具，用于将存储在答案数据存储器中的答案格式化为用户生成的内容样式，并将答案迁移到用户生成的内容样式网页。

55. 发明授权

US07571226B1 Content personalization over an interface with adaptive voice character 有权
标题翻译：通过具有自适应语音字符的界面进行内容个性化
公开(公告)号：US07571226B1
公开(公告)日：2009-08-04
申请号：US09523853
申请日：2000-03-13
申请人： Hadi Partovi , Roderick Steven Brathwaite , Angus Macdonald Davis , Michael S. McCue , Brandon William Porter , John Giannandrea , Eckart Walther , Zhe Li
发明人： Hadi Partovi , Roderick Steven Brathwaite , Angus Macdonald Davis , Michael S. McCue , Brandon William Porter , John Giannandrea , Eckart Walther , Zhe Li
IPC分类号： G06F15/16 , G06F15/173
CPC分类号： H04L65/1069 , G06Q30/06 , H04L29/06 , H04L29/06027 , H04L65/1096 , H04L67/20 , H04L67/2819 , H04L67/306 , H04L69/329 , H04M3/42059 , H04M3/42068 , H04M3/4938 , H04M2203/2061 , H04M2242/22
摘要： A method and apparatus for providing personalized information content over telephones is described. The creation of a voice portal is supported by the invention. Embodiments of the invention use telephone identifying information such as the calling party's number to identify, or create, user profiles for customization. The personalized content is specific to that user based on her/his telephone identifying information and may be further customized based on the current time, current date, the calling party's locales, and/or the calling party's dialect and speech patterns. In some embodiments, the dialect is selected from a range of common American English dialects according to the locale of the calling party. For example, callers from the Northern Midland will automatically hear a Northern Midland dialect, while callers from the Coastal Southeast will hear that dialect, etc. Individuals can change the dialect to better suit their personal tastes.
摘要翻译：描述了一种通过电话提供个性化信息内容的方法和装置。本发明支持语音门户的创建。本发明的实施例使用诸如主叫方号码的电话识别信息来识别或创建用于用户定制的用户简档。个性化内容基于她/他的电话识别信息针对该用户，并且可以基于当前时间，当前日期，主叫方的地点和/或主叫方的方言和语音模式进一步定制。在一些实施例中，根据呼叫方的区域，从一系列普通的美式英语方言中选择方言。例如，来自北部米德兰的呼叫者将自动听到北米德兰方言，而东南沿海的呼叫者将听到该方言等。个人可以改变方言，以更好地适应个人的口味。

56. 发明申请

US20080313336A1 METHOD AND APPARATUS FOR PHONE APPLICATION STATE MANAGEMENT MECHANISM 有权
标题翻译：电话应用状态管理机制的方法与装置
公开(公告)号：US20080313336A1
公开(公告)日：2008-12-18
申请号：US12049985
申请日：2008-03-17
申请人： Brandon William Porter , Eckart Walther , Daphne Huetu Luong , Erik Castedo Ellerman
发明人： Brandon William Porter , Eckart Walther , Daphne Huetu Luong , Erik Castedo Ellerman
IPC分类号： G06F15/16
CPC分类号： H04M7/0024 , H04L67/02 , H04L67/142 , H04L67/306 , H04M3/42068
摘要： A phone application state management mechanism is described. The mechanism adopts the state storage format widely known as “Cookies” to store information in a cross-application standard format. Cookies for multiple users are stored on a single machine that retrieves phone applications using a hypertext transfer protocol (HTTP). Suitable state information for a particular user is automatically retrieved in connection with HTTP requests. Further, by phone based applications can set the values of suitable cookies. An enforced access policy can be used to prevent an application provided by a first legal entity from accessing state information stored by an application provided by another legal entity. The approach can also be used to reduce the passing of telephone identifying information between applications for user identification purposes.
摘要翻译：描述电话应用状态管理机制。该机制采用广泛称为“Cookies”的状态存储格式，以跨应用程序标准格式存储信息。多个用户的Cookie存储在使用超文本传输协议（HTTP）检索电话应用程序的单个机器上。与HTTP请求相关联地自动检索特定用户的适当状态信息。此外，通过基于电话的应用程序可以设置合适的Cookie的值。可以使用强制访问策略来防止第一法律实体提供的应用访问由另一法人实体提供的应用存储的状态信息。该方法还可以用于减少用于用户识别目的的应用之间的电话识别信息的传递。

57. 发明授权

US07140004B1 Method and apparatus for zero-footprint phone application development 有权
标题翻译：零占地面积的手机应用开发方法和装置
公开(公告)号：US07140004B1
公开(公告)日：2006-11-21
申请号：US09592241
申请日：2000-06-13
申请人： Jeff C. Kunins , Hadi Partovi , Brandon William Porter , Matthew Talin Marx , Angus Macdonald Davis , Patrick McCormick , John Giannandrea , Andrew Clarke , Tom Thai , Eckart Walther , Daniel Joseph Howard , James Robert Everingham
发明人： Jeff C. Kunins , Hadi Partovi , Brandon William Porter , Matthew Talin Marx , Angus Macdonald Davis , Patrick McCormick , John Giannandrea , Andrew Clarke , Tom Thai , Eckart Walther , Daniel Joseph Howard , James Robert Everingham
IPC分类号： G06F9/44 , H04M11/00 , H04M1/64
CPC分类号： G06F11/3664 , G06F8/20 , H04M3/42153 , H04M3/493 , H04M7/128 , H04M7/129 , H04M7/1295
摘要： A zero-footprint remotely hosted phone application development environment is described. The environment allows a developer to use a standard computer without any specialized software (in some embodiments all that is necessary is a web browser and network access) together with a telephone to develop sophisticated phone applications that use speech recognition and/or touch tone inputs to perform tasks, access web-based information, and/or perform commercial transactions. Some embodiments support concurrent call flow tracking that allows a developer to observe, using a web browser, the execution of her/his application. A variety of reusable libraries are provided to enable the developer to leverage well-developed libraries for common playback, input, and computational tasks. Embodiments support rapid application deployment from the development environment to hosted application deployment to the intended audience.
摘要翻译：描述了零占用的远程托管手机应用程序开发环境。该环境允许开发人员使用标准计算机，而无需任何专门的软件（在一些实施例中，所有必要的都是网络浏览器和网络访问）以及电话，以开发使用语音识别和/或触摸音输入的复杂的电话应用执行任务，访问基于Web的信息和/或执行商业交易。一些实施例支持并发呼叫流跟踪，其允许开发者使用web浏览器来观察她/他的应用的执行。提供了各种可重用的库，使开发人员能够利用开发良好的库进行常见的回放，输入和计算任务。实施方案支持从开发环境到托管应用程序部署到目标受众的快速应用程序部署。

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