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51. 发明申请

US20130185145A1 NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM 审中-公开
标题翻译：神经生理学和基于神经行为的STIMULUS目标系统
公开(公告)号：US20130185145A1
公开(公告)日：2013-07-18
申请号：US13730550
申请日：2012-12-28
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244 , A61B5/0402 , A61B5/0476 , A61B5/0496 , A61B5/0533 , A61B5/1176 , A61B5/16 , A61B5/163 , A61B5/4017 , A61B5/4035 , G06Q10/0637 , G06Q30/0242 , G06Q30/0269 , G06Q30/0271 , G16H10/20
摘要： Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first neuro-response data from a first frequency band and second neuro-response data from a second frequency band of brain activity of a subject exposed to one or more of an advertisement or entertainment, the first frequency band and the second frequency band being different. The example method also includes combining the first and second neuro-response data and data representative of a first attribute of the first advertisement or entertainment to generate selection information. In addition, the example method includes selecting a second advertisement or entertainment for presentation to the subject based on the selection information and data representative of a second attribute of the second advertisement or entertainment.
摘要翻译：本文公开了示例性方法，装置，系统和机器可读介质，用于分析暴露于介质的对象的响应数据。示例性方法包括从暴露于广告或娱乐中的一个或多个的对象的脑活动的第二频带获得来自第一频带的第一神经反应数据和第二神经反应数据，第一频带和第二频带不同。示例性方法还包括组合第一和第二神经反应数据和表示第一广告或娱乐的第一属性的数据以生成选择信息。此外，示例性方法包括基于选择信息和表示第二广告或娱乐的第二属性的数据来选择用于呈现给对象的第二广告或娱乐。

52. 发明申请

US20130185142A1 CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKS 审中-公开
标题翻译：基于内容的选择和广告标记的标记
公开(公告)号：US20130185142A1
公开(公告)日：2013-07-18
申请号：US13730564
申请日：2012-12-28
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0242 , A61B3/113 , A61B5/04012 , A61B5/04842 , A61B5/0533 , A61B5/165 , A61B5/4035
摘要： Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels.
摘要翻译：本文公开了示例性方法，装置，系统和机器可读介质，用于分析暴露于介质的对象的响应数据。示例性方法包括从暴露于广告的对象的脑部收集脑电图数据。示例性方法还包括从脑电图数据确定神经反应数据，所述神经反应数据表示脑电图数据的第一频带和第二频带之间的相互作用，第二频带不同于第一频带。此外，示例性方法包括基于神经反应数据确定与广告的共振，并且基于源材料的属性来识别源材料中的一个或多个位置的一个或多个起始级别。示例性方法还包括基于共振和启动级别来选择用于包含广告的一个或多个位置中的第一个。

53. 发明申请

US20130124365A1 DYNAMIC MERCHANDISING CONNECTION SYSTEM 审中-公开
标题翻译：动态商品连接系统
公开(公告)号：US20130124365A1
公开(公告)日：2013-05-16
申请号：US13294080
申请日：2011-11-10
申请人： Anantha Pradeep
发明人： Anantha Pradeep
IPC分类号： G06Q30/06
CPC分类号： G06Q30/06
摘要： Mechanisms are provided for efficiently and effectively connecting users such as customers, consumers, and clients with remote agents such as salespeople, assistants, personal shoppers, etc., by using a merchandising interface in store, shop, and showroom environments. A merchandising connection system identifies and analyzes characteristics of users, target products, and remote agents, and matches users and remote agents using data such as demographic information, common interests, compatible personality types, areas of expertise, attractiveness levels, etc. Various sensors, detectors, actuators, scent emitters, etc., at the merchandising interface work to enhance the user and remote agent connection.
摘要翻译：提供了通过在商店，商店和展示室环境中使用商品接口来有效地和有效地将诸如客户，消费者和客户与诸如销售人员，助理，个人购物者等远程代理人连接的机制。商品连接系统识别和分析用户，目标产品和远程代理的特征，并使用诸如人口统计信息，共同兴趣，兼容个性类型，专业领域，吸引力等级等数据来匹配用户和远程代理。各种传感器，检测器，执行器，气味发射器等，在商品界面工作，以增强用户和远程代理连接。

54. 发明授权

US08392254B2 Consumer experience assessment system 有权
标题翻译：消费者体验评估系统
公开(公告)号：US08392254B2
公开(公告)日：2013-03-05
申请号：US12199583
申请日：2008-08-27
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , A61B5/0402 , A61B5/0484 , A61B5/0496 , A61B5/0533 , A61B5/16 , A61B5/4035 , A61B2503/12 , G06Q30/0201
摘要： A system assesses consumer experience by evaluating neuro-response measurements for a consumer exposed to products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Components of a consumer experience are analyzed to assess neuro-response measurements specific to each component. In many instances, neuro-response data is combined with other data and analyzed to determine total consumer experience.
摘要翻译：系统通过评估暴露于产品，服务，产品和刺激的消费者的神经反应测量来评估消费者体验。神经反应测量的例子包括脑电图（EEG），电泳皮肤反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码测量。分析消费者体验的组成部分，以评估每个组件特有的神经反应测量。在许多情况下，神经反应数据与其他数据相结合并进行分析，以确定消费者的总体经验。

55. 发明申请

US20130018949A1 DYNAMIC NEWS MEDIA SELECTION FOR SOCIAL NETWORK DISTRIBUTION 审中-公开
标题翻译：动态新闻媒体选择社交网络分配
公开(公告)号：US20130018949A1
公开(公告)日：2013-01-17
申请号：US13183428
申请日：2011-07-14
申请人： Anantha Pradeep
发明人： Anantha Pradeep
IPC分类号： G06F15/16
CPC分类号： G06Q50/01
摘要： Attributes associated with an entity such as a brand, product, or service are identified from analysis of the entity itself as well as from information from an entity owner such as a company or firm. Attributes and news articles are transmitted over a network. News articles exhibiting characteristics promoting identified attributes are selected and conveyed back over the network. The news articles are then posted on social network walls and profiles of pages of interested individuals. Entities may identify interested individuals as those who have joined, followed, liked, or subscribed to a particular entity page. Interested individuals may also be identified through their profile characteristic information.
摘要翻译：与实体（例如品牌，产品或服务）相关联的属性通过对实体本身的分析以及来自诸如公司或公司的实体所有者的信息来识别。属性和新闻文章通过网络传输。展现特征促进识别属性的新闻文章被选择并通过网络传回。这些新闻文章然后张贴在社会网络的墙壁和感兴趣的个人页面的个人资料。实体可以将感兴趣的个人识别为已加入，跟踪，喜欢或订阅特定实体页面的个人。有兴趣的个人也可以通过他们的个人资料特征信息来识别。

56. 发明授权

US08335716B2 Multimedia advertisement exchange 有权
标题翻译：多媒体广告交流
公开(公告)号：US08335716B2
公开(公告)日：2012-12-18
申请号：US12622312
申请日：2009-11-19
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0251
摘要： An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.
摘要翻译：广告交换机获得与多媒体广告相关联的特征，例如商业广播中的商业广告位，视频中的横幅，音频节目中的公告等。特征可以包括人口统计信息，广告类型，调查信息等。关于广告牌特征的信息，可以被广告商，个人，公司和公司选择，购买，交换和分析。广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。广告可以基于广告时隙特征和广告特征自动匹配广告时隙。

57. 发明申请

US20120284332A1 SYSTEMS AND METHODS FOR FORMATTING A PRESENTATION IN WEBPAGE BASED ON NEURO-RESPONSE DATA 审中-公开
标题翻译：基于神经元响应数据格式呈现的系统和方法
公开(公告)号：US20120284332A1
公开(公告)日：2012-11-08
申请号：US13288504
申请日：2011-11-03
申请人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
发明人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
IPC分类号： G06F15/16
CPC分类号： G06Q30/0269
摘要： Example methods, systems and tangible machine readable instructions to format a presentation in a social network are disclosed. An example method includes collecting first neuro-response data from the user while the user is engaged with a social network. The example method also includes formatting the presentation based on the first neuro-response data and social network information identifying a characteristic of the social network of the user.
摘要翻译：公开了用于格式化社交网络中的呈现的示例性方法，系统和有形机器可读指令。示例性方法包括在用户与社交网络接合时收集来自用户的第一神经反应数据。示例性方法还包括基于识别用户的社交网络的特征的第一神经反应数据和社交网络信息来格式化呈现。

58. 发明申请

US20120284112A1 SYSTEMS AND METHODS FOR SOCIAL NETWORK AND LOCATION BASED ADVOCACY WITH NEUROLOGICAL FEEDBACK 审中-公开
标题翻译：基于社会网络和位置的神经信息反馈系统与方法
公开(公告)号：US20120284112A1
公开(公告)日：2012-11-08
申请号：US13288571
申请日：2011-11-03
申请人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
发明人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
IPC分类号： G06Q30/02
CPC分类号： G06Q50/01 , G06Q30/0201
摘要： Example methods, systems and tangible machine readable instructions for social network and location based advocacy with neurological feedback are disclosed. An example the method includes detecting a location of a consumer and identifying an advocate in a social network of the consumer. The advocate being a person connected with the consumer in the social network. The example method also includes selecting advocacy material based on the location and the advocate. In addition, the example method includes obtaining neuro-response data from the consumer while or after the consumer is exposed to the advocacy material and determining an effectiveness of the advocacy material based on the neuro-response data.
摘要翻译：公开了用于具有神经反馈的社交网络和基于位置的宣传的示例性方法，系统和有形机器可读指令。该方法的一个示例包括检测消费者的位置并且识别消费者的社交网络中的倡导者。倡导者是在社交网络中与消费者相关的人。示例方法还包括基于位置和倡导者选择宣传材料。此外，示例性方法包括在消费者暴露于宣传材料之前或之后从消费者获得神经反应数据，并且基于神经反应数据确定宣传材料的有效性。

59. 发明申请

US20120253921A1 INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA 有权
标题翻译：使用神经反应引导数据的入侵者内容管理
公开(公告)号：US20120253921A1
公开(公告)日：2012-10-04
申请号：US13444149
申请日：2012-04-11
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , A61B5/0484 , A61B5/16 , A61B5/7207 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254
摘要： A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
摘要翻译：系统使用神经反应信息来评估集群内的内容，例如，pod中的广告，帧中的广告或货架上的产品，以确定与集群内的每个内容相关联的启动特征。启动特征和其他数据组合获得混合属性。混合属性与每个集群内容相关联，以允许智能管理，包括集群内容的选择，排列，排序，呈现和/或调度。集群内容还可以使用与集群外内容相关联的引发特征来进一步改善管理。

60. 发明授权

US08209224B2 Intracluster content management using neuro-response priming data 有权
标题翻译：使用神经反应启动数据进行集群内容管理
公开(公告)号：US08209224B2
公开(公告)日：2012-06-26
申请号：US12608696
申请日：2009-10-29
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , A61B5/0484 , A61B5/16 , A61B5/7207 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254
摘要： A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
摘要翻译：系统使用神经反应信息来评估集群内的内容，例如，pod中的广告，帧中的广告或货架上的产品，以确定与集群内的每个内容相关联的启动特征。启动特征和其他数据组合获得混合属性。混合属性与每个集群内容相关联，以允许智能管理，包括集群内容的选择，排列，排序，呈现和/或调度。集群内容还可以使用与集群外内容相关联的引发特征来进一步改善管理。

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