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    • 41. 发明申请
    • ADVERTISEMENT DISTRIBUTING SYSTEM AND ADVERTISEMENT DISTRIBUTING METHOD
    • 广告分发系统和广告分发方法
    • US20070136309A1
    • 2007-06-14
    • US11560595
    • 2006-11-16
    • Yoshikazu AkinagaJun SasakiTakeshi IharaAkira Miura
    • Yoshikazu AkinagaJun SasakiTakeshi IharaAkira Miura
    • G06F17/30
    • G06Q30/02G06Q30/0251Y10S707/944
    • An objective is to appropriately distribute an advertisement about a communication service. A cluster extractor 11 extracts a plurality of clusters, based on communication records between communication terminals 30. A clustering coefficient calculator 12, an average path length calculator 13, and a degree distribution calculator 14 calculate a clustering coefficient, an average path length in an advertisement distribution target cluster, and a degree distribution, respectively, based on communication records between communication terminals belonging to an advertisement distribution target cluster. An advertising strategy determiner 15 determines an advertising strategy, based on the clustering coefficient and the average path length, and a distribution target determiner 16 determines a distribution target terminal, based on the degree distribution and the advertising strategy. A determined target notifier 17 notifies a communication management device 20 of the distribution target terminal and the advertising strategy and an advertisement distributor 21 distributes an advertisement according to the advertising strategy to the distribution target communication terminal.
    • 目的是适当地分发关于通信服务的广告。 群集提取器11基于通信终端30之间的通信记录提取多个群集。 聚类系数计算器12,平均路径长度计算器13和度分布计算器14分别根据归属的通信终端之间的通信记录来计算聚类系数,广告分配目标簇中的平均路径长度和度分布 到广告分发目标集群。 广告策略确定器15基于聚类系数和平均路径长度来确定广告策略,并且分发目标确定器16基于度数分布和广告策略来确定分发目标终端。 确定的目标通知器17向通信管理设备20通知分发目标终端和广告策略,广告分配器21根据广告策略将广告分发给分发对象通信终端。