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41. 发明申请

US20130246385A1 EXPERIENCE RECOMMENDATION SYSTEM BASED ON EXPLICIT USER PREFERENCE 审中-公开
标题翻译：基于明确用户偏好的体验推荐系统
公开(公告)号：US20130246385A1
公开(公告)日：2013-09-19
申请号：US13531975
申请日：2012-06-25
申请人： David Barlin , Simon P. King , Rahul Nair , Marc Eliot Davis , Imran Aziz
发明人： David Barlin , Simon P. King , Rahul Nair , Marc Eliot Davis , Imran Aziz
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： Presented in this disclosure are systems and methods for enabling access to content from a preferred source to a computer user is presented. A preferred source is a source of content that a user has identified as being “preferred.” Once a user establishes a source as a preferred source (through a first channel), other channels by which the user can obtain content from the preferred source are identified. In various embodiments, the other channels are automatically enabled for the user or, alternative, presented to the user for opting into receiving the content from that channel.
摘要翻译：本公开中提出的是用于使得能够访问从优选源到计算机用户的内容的系统和方法。优选来源是用户已经确定为“优选”的内容来源。一旦用户将源定义为优选源（通过第一信道），则识别用户可以从优选源获得内容的其他信道。在各种实施例中，为用户自动启用其他频道，或者替代地，向用户呈现选择从该频道接收内容。

42. 发明申请

US20120010997A1 SYSTEM AND METHOD FOR DERIVING INCOME FROM URL BASED CONTEXT QUERIES 有权
标题翻译：从基于URL的语境查询中获取收入的系统和方法
公开(公告)号：US20120010997A1
公开(公告)日：2012-01-12
申请号：US13236181
申请日：2011-09-19
申请人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
发明人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
IPC分类号： G06Q30/00
CPC分类号： G06F17/30882 , G06F17/30867 , G06F17/30887 , G06Q30/02 , G06Q30/0256 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.
摘要翻译：基于URL的上下文查询导出收入的系统和方法。通过网络从用户接收基于URL的用户上下文查询，其中用户上下文包括至少一个用户上下文标准。基于上下文标准来制定查询，以便搜索经由网络可用的用户简档数据，社交网络数据，空间数据，时间数据，主题数据和上下文查询出价数据，并且涉及上下文以便识别与用户上下文标准相关的上下文查询出价数据库中的条目。生成具有与查询相关的内容的动态网页，并且将与所选择的出价相关联的广告插入到网页中。动态网页传送给用户。当与动态网页相关的用户界面事件发生时，与所选择的出价相关联的广告商被收取费用。

43. 发明授权

US08024317B2 System and method for deriving income from URL based context queries 有权
标题翻译：从基于URL的上下文查询导出收入的系统和方法
公开(公告)号：US08024317B2
公开(公告)日：2011-09-20
申请号：US12273371
申请日：2008-11-18
申请人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
发明人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
IPC分类号： G06F17/30 , G06F7/00
CPC分类号： G06F17/30882 , G06F17/30867 , G06F17/30887 , G06Q30/02 , G06Q30/0256 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.
摘要翻译：基于URL的上下文查询导出收入的系统和方法。通过网络从用户接收基于URL的用户上下文查询，其中用户上下文包括至少一个用户上下文标准。基于上下文准则来制定查询，以便搜索经由网络可用的用户简档数据，社交网络数据，空间数据，时间数据，主题数据和上下文查询出价数据，并且涉及上下文以便识别与用户上下文标准相关的上下文查询出价数据库中的条目。生成具有与查询相关的内容的动态网页，并且将与所选择的出价相关联的广告插入到网页中。动态网页传送给用户。当与动态网页相关的用户界面事件发生时，与所选择的出价相关联的广告商被收取费用。

44. 发明申请

US20100332304A1 Targeting in Cost-Per-Action Advertising 审中-公开
标题翻译：针对成本效益广告
公开(公告)号：US20100332304A1
公开(公告)日：2010-12-30
申请号：US12493778
申请日：2009-06-29
申请人： Chris W. Higgins , Athellina Athsani , Carrie Burgener , Marc Davis , Simon P. King , Rahul Nair , Christopher T. Paretti
发明人： Chris W. Higgins , Athellina Athsani , Carrie Burgener , Marc Davis , Simon P. King , Rahul Nair , Christopher T. Paretti
IPC分类号： G06Q30/00 , G06N5/02 , G06F17/30
CPC分类号： G06Q30/0214 , G06Q30/02 , G06Q30/0215 , G06Q30/0217 , G06Q30/0222 , G06Q30/0251 , G06Q30/0254
摘要： A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace.
摘要翻译：提供了一种方法和系统，用于针对特定用户进行特定请求的操作以由用户执行并且通过任何方式在互联网显示广告活动中代表广告商进行验证。该系统公开了用于接收广告主的所请求的动作的技术以及什么构成对该动作的满意的相应定义。本公开还详细描述了用于确定目标用户的所请求动作已经完成或满足的时间和时间以及在何种程度上的技术，以及用于补偿用户和任何其他实际或虚拟实体的相应技术，要求采取行动。该系统实现了传感器网络，可以帮助确定所请求的动作是否以及何时以及在何种程度上已经完成或满足。传感器网络将传感器记录记录在专门的传感器记录市场中。

45. 发明申请

US20100228582A1 SYSTEM AND METHOD FOR CONTEXTUAL ADVERTISING BASED ON STATUS MESSAGES 审中-公开
标题翻译：基于状态信息的上下文广告系统与方法
公开(公告)号：US20100228582A1
公开(公告)日：2010-09-09
申请号：US12399669
申请日：2009-03-06
申请人： Simon P. King , Carrie Burgener , Christopher T. Paretti , Marc Eliot Davis , Rahul Nair
发明人： Simon P. King , Carrie Burgener , Christopher T. Paretti , Marc Eliot Davis , Rahul Nair
IPC分类号： G06Q30/00 , G06N7/02 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0269 , G06Q50/01
摘要： A system and method for contextual advertising based on status messages. A plurality of status messages sent to a user via at least one socially aware messaging service are retrieved where the user is a member of the socially aware messaging service, has defined at least one social contact on the service, and where each of status messages was sent to the user by one of the user's social contacts. The status messages are analyzed to determine the user's status update context, where the user's status update context comprises a set of social, topical, spatial and temporal data present in the messages. The user's status update context is matched to targeted advertisements. The user's status update context is matched to the targeting criteria of targeted advertisements. Matched advertisements are transmitted to the user.
摘要翻译：基于状态消息的上下文广告的系统和方法。检索通过至少一个社会感知消息服务发送给用户的多个状态消息，其中用户是社会感知消息服务的成员，已经在服务上定义了至少一个社交联系人，并且每个状态消息是由用户的社交联系人之一发送给用户。分析状态消息以确定用户的状态更新上下文，其中用户的状态更新上下文包括消息中存在的一组社交，主题，空间和时间数据。用户的状态更新上下文与目标广告相匹配。用户的状态更新上下文与目标广告的定位条件相匹配。匹配的广告被传送给用户。

46. 发明申请

US20100185642A1 INTEREST-BASED LOCATION TARGETING ENGINE 审中-公开
标题翻译：基于利益的位置指挥发动机
公开(公告)号：US20100185642A1
公开(公告)日：2010-07-22
申请号：US12357345
申请日：2009-01-21
申请人： Christopher William Higgins , Marc Eliot Davis , Christopher Todd Paretti , Carrie Burgener , Rahul Nair , Simon P. King
发明人： Christopher William Higgins , Marc Eliot Davis , Christopher Todd Paretti , Carrie Burgener , Rahul Nair , Simon P. King
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： A method for targeted advertisement is provided, for which one or more tags relating to an advertisement is/are determined, one or more of the most representative entities for the tag(s) is/are determined, and the advertisement is targeted to the one or more most representative entities. In addition, for each of a plurality of tags, one or more of the most representative entities is/are determined based on term frequency-inverse document frequency, such that an entity is relatively more representative of a tag if the tag is more uniquely and/or frequently associated with the entity. For each tag, the associated entities may be divided into multiple categories, such that one or more most representative entities within each category is/are determined for each tag.
摘要翻译：提供了一种用于目标广告的方法，其中确定与广告相关的一个或多个标签，确定标签的最具代表性的一个或多个实体，并且将广告针对一个或更多最具代表性的实体。此外，对于多个标签中的每一个，基于术语频率 - 逆文档频率来确定最具代表性的实体中的一个或多个，使得如果标签更独特地，则实体相对更具代表标签， /或经常与实体相关联。对于每个标签，相关联的实体可以被划分成多个类别，使得每个类别内的一个或多个最具代表性的实体被确定为每个标签。

47. 发明申请

US20100125562A1 SYSTEM AND METHOD FOR GENERATION OF URL BASED CONTEXT QUERIES 有权
标题翻译：用于生成基于URL的语境查询的系统和方法
公开(公告)号：US20100125562A1
公开(公告)日：2010-05-20
申请号：US12273291
申请日：2008-11-18
申请人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
发明人： Rahul Nair , Marc Eliot Davis , Christopher William Higgins , Simon P. King
IPC分类号： G06F7/06 , G06F17/30 , G06F7/00
CPC分类号： G06F17/3089 , G06F17/30864
摘要： A system and method for generation of URL context queries. A request is received over a network from a user for generation a URL based context query, wherein the request comprises at least one query generation criteria. A multidimensional datapace having a spatial axis, a temporal axis, a topical axis and a social axis is searched for clusters of related data objects using the query generation criteria, wherein at least one cluster of data objects relating to the query generation criteria is identified. Permissions are checked relating to each data object cluster of related data objects. If the user does not have permission to view the data object, it is removed from the cluster. A URL having a context query comprising at least one context criteria is generated from the properties of the cluster of data objects. The URL having a context query is then transmitted to the end user.
摘要翻译：用于生成URL上下文查询的系统和方法。通过网络从用户接收用于生成基于URL的上下文查询的请求，其中所述请求包括至少一个查询生成标准。使用查询生成标准搜索具有空间轴，时间轴，主题轴和社会轴的多维数据表，其中识别与查询生成标准相关的至少一个数据集群。与相关数据对象的每个数据对象集群相关的权限被检查。如果用户没有查看数据对象的权限，它将从集群中删除。具有包含至少一个上下文标准的上下文查询的URL是从数据对象的集群的属性生成的。然后将具有上下文查询的URL发送给最终用户。

48. 发明授权

US08050693B2 Employing the SMS protocol as a transport layer protocol 有权
标题翻译：使用SMS协议作为传输层协议
公开(公告)号：US08050693B2
公开(公告)日：2011-11-01
申请号：US11695340
申请日：2007-04-02
申请人： Rahul Nair
发明人： Rahul Nair
IPC分类号： H04W4/00
CPC分类号： H04L67/2823 , H04L67/28 , H04L69/04 , H04W4/14
摘要： Communicating data by transforming images or other non-text data into subsets of text characters and communicating each subset in an electronic message that can carry only a limited number of text characters. An embodiment transforms portions of binary data of an image or other non-text data into subsets of hexadecimal data that represents text characters. The subsets of hexadecimal text character data are included in SMS messages that have a predefined maximum number of characters. A header is included in the SMS messages to identify the ordering of the data. The SMS messages are communicated to a receiving device that orders the messages, transforms each subset of hexadecimal text characters back into the binary data, and assembles the binary data into it prior form for rendering to a user of the receiving device. A server may process the SMS messages, such as by inserting additional SMS messages with advertising data.
摘要翻译：通过将图像或其他非文本数据转换为文本字符的子集并在只能传送有限数量的文本字符的电子消息中传送每个子集来传达数据。实施例将图像或其他非文本数据的二进制数据的部分转换为表示文本字符的十六进制数据的子集。十六进制文本字符数据的子集包含在具有预定义的最大字符数的SMS消息中。 SMS消息中包含一个标题，以标识数据的顺序。将SMS消息传送到接收设备，该接收设备命令消息，将十六进制文本字符的每个子集转换回二进制数据，并将二进制数据组装成其先前的形式，以呈现给接收设备的用户。服务器可以处理SMS消息，例如通过插入具有广告数据的附加SMS消息。

49. 发明申请

US20100082427A1 System and Method for Context Enhanced Ad Creation 审中-公开
标题翻译：背景增强广告创作的系统和方法
公开(公告)号：US20100082427A1
公开(公告)日：2010-04-01
申请号：US12242656
申请日：2008-09-30
申请人： Carrie Amanda Burgener , Simon Peter King , Christopher Todd Paretti , Chris W. Higgins , Marc Davis , Athellina Athsani , Rahul Nair , Nathanael Joe Hayashi
发明人： Carrie Amanda Burgener , Simon Peter King , Christopher Todd Paretti , Chris W. Higgins , Marc Davis , Athellina Athsani , Rahul Nair , Nathanael Joe Hayashi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： Methods, apparatuses and systems directed to creating contextually-targeted advertisements. In a particular implementation, advertisers may leverage a W4 COMN to deliver contextually-targeted and/or contextually-enhanced advertisements. In the implementations discussed below, an ad creation system utilizes data made available by the W4 COMN to facilitate the creation and placement of advertisements on a message delivery network, such as the W4 COMN itself.
摘要翻译：针对创建内容相关广告的方法，设备和系统。在特定实现中，广告商可以利用W4 COMN来提供内容相关和/或上下文增强的广告。在下面讨论的实现中，广告创建系统利用由W4 COMN提供的数据，以便于在诸如W4 COMN本身的消息传递网络上创建和放置广告。

50. 发明申请

US20090201896A1 DATA SHARING BASED ON PROXIMITY-BASED AD HOC NETWORK 有权
标题翻译：基于基于接近的AD HOC网络的数据共享
公开(公告)号：US20090201896A1
公开(公告)日：2009-08-13
申请号：US12028552
申请日：2008-02-08
申请人： Marc E. Davis , Rahul Nair , Ori Zaltzman , Joseph O'Sullivan , Christopher Paretti , Christopher W. Higgins
发明人： Marc E. Davis , Rahul Nair , Ori Zaltzman , Joseph O'Sullivan , Christopher Paretti , Christopher W. Higgins
IPC分类号： H04Q7/24
CPC分类号： H04W84/18
摘要： A system and method is described for constructing a proximity-based ad hoc network among a plurality of sensor-enabled devices and for using such a network to facilitate data sharing among users of those devices (referred to herein for simplicity as “sensors”). The system and method advantageously enables data to be shared among co-located sensors in a manner that does not require local connections or communication among those sensors and that protects user privacy. The system and method also beneficially enables data to be transferred among heterogeneous sensor types that would otherwise be incapable of detecting and/or communicating with each other. The system and method may perform user-initiated data transfer as well as automatic data transfer responsive to sensor proximity and other factors, such as commonality of user interests or activities or membership in a social network.
摘要翻译：描述了一种系统和方法，用于在多个启用传感器的设备中构建基于邻近的自组织网络，并且使用这样的网络来促进这些设备的用户之间的数据共享（在此简称为“传感器”））。该系统和方法有利地使得能够以不需要这些传感器之间的本地连接或通信并且保护用户隐私的方式在共同定位的传感器之间共享数据。该系统和方法还有利地使数据能够在不能检测和/或彼此通信的异种传感器类型之间传送。系统和方法可以响应于传感器接近度和诸如用户兴趣或活动的共同性或社交网络中的成员资格的其他因素来执行用户发起的数据传送以及自动数据传送。

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