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    • 41. 发明申请
    • Ranking online advertisement using product and seller reputation
    • 使用产品和卖家信誉排名在线广告
    • US20080288481A1
    • 2008-11-20
    • US11803462
    • 2007-05-15
    • Huajun ZengChenxi LinDingyi HanBenyu ZhangZheng ChenJian Wang
    • Huajun ZengChenxi LinDingyi HanBenyu ZhangZheng ChenJian Wang
    • G06F17/30
    • G06Q30/02
    • Described is a technology by which online advertisements for returning with a query response are ranked according to reputation. The reputation may correspond to a product or service and/or seller reputation. In one example, a set of relevant advertisement items are located and ranked using reputation data as a factor. For example, for each item, a ranking value is based on a mathematical combination of a product reputation score, a seller reputation score and a relevance score, with the items ranked by their computed values. The scores may be weighted differently. The reputation data may be mined from a review source, such as customer reviews available on the web. In one example implementation, a 3-gram model that considers terms in the review along with the two terms proceeding each term is used to analyze the reviews to determine whether each review is positive or negative with respect to the reputation.
    • 描述了一种技术,通过这种技术,根据信誉对用于返回查询响应的在线广告进行排名。 声誉可能对应于产品或服务和/或卖方声誉。 在一个示例中,使用信誉数据作为因素来定位和排列一组相关广告项目。 例如,对于每个项目,排序值基于产品信誉评分,卖方信誉评分和相关性分数的数学组合,其中项目按其计算值排列。 得分的加权方式可能不同。 信誉数据可以从审查来源开采,例如网络上可用的客户评价。 在一个示例实施中,使用考虑审查中的术语的3克模型以及每个术语进行的两个术语进行分析,以确定每个评论对于声誉是否为正或负。
    • 45. 发明授权
    • Method and system for prioritizing communications based on sentence classifications
    • 基于句子分类优先通信的方法和系统
    • US08112268B2
    • 2012-02-07
    • US12254796
    • 2008-10-20
    • Zheng ChenWei-Ying MaHua-Jun ZengBenyu Zhang
    • Zheng ChenWei-Ying MaHua-Jun ZengBenyu Zhang
    • G06F17/28
    • G06F17/30
    • A method and system for prioritizing communications based on classifications of sentences within the communications is provided. A sentence classification system may classify sentences of communications according to various classifications such as “sentence mode.” The sentence classification system trains a sentence classifier using training data and then classifies sentences using the trained sentence classifier. After the sentences of a communication are classified, a document ranking system may generate a rank for the communication based on the classifications of the sentences within the communication. The document ranking system trains a document rank classifier using training data and then calculates the rank of communications using the trained document rank classifier.
    • 提供了一种基于通信内的句子分类来优先化通信的方法和系统。 句子分类系统可以根据诸如“句子模式”的各种分类对通信句进行分类。句子分类系统使用训练数据训练句子分类器,然后使用训练句子分类器对句子进行分类。 在对通信的句子进行分类之后,文档排序系统可以基于通信中的句子的分类来生成用于通信的等级。 文档排序系统使用训练数据训练文档排序分类器,然后使用经过训练的文档排序分类器来计算通信的等级。
    • 46. 发明授权
    • Advertising keyword cross-selling
    • 广告关键字交叉销售
    • US07788131B2
    • 2010-08-31
    • US11300918
    • 2005-12-15
    • Shuzhen NongYing LiTarek NajmLi LiHua-Jun ZengZheng ChenBenyu Zhang
    • Shuzhen NongYing LiTarek NajmLi LiHua-Jun ZengZheng ChenBenyu Zhang
    • G06Q30/00
    • G06Q30/02G06F17/30864G06Q30/0251G06Q30/0275
    • Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
    • 使用种子关键字来提供扩展的关键字,然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后,这些关键字会自动向广告客户显示,作为其广告的相关搜索字词。 以这种方式,可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商也可以通过自动获得更大更多相关的搜索词选项来获益,从而节省时间和金钱。
    • 47. 发明授权
    • Method and system for ranking documents of a search result to improve diversity and information richness
    • 搜索结果排序文件的方法和系统,以提高多样性和信息丰富度
    • US07664735B2
    • 2010-02-16
    • US10837540
    • 2004-04-30
    • Benyu ZhangZheng ChenHua-Jun ZengWei-Ying Ma
    • Benyu ZhangZheng ChenHua-Jun ZengWei-Ying Ma
    • G06F17/00
    • G06F17/30867Y10S707/99933
    • A method and system for ranking documents of search results based on information richness and diversity of topics. A ranking system determines the information richness of each document within a search result. The ranking system groups documents of a search result based on their relatedness, meaning that they are directed to similar topics. The ranking system ranks the documents to ensure that the highest ranking documents may include at least one document covering each topic, that is, one document from each of the groups. The ranking system selects the document from each group that has the highest information richness of the documents within the group. When the documents are presented to a user in rank order, the user will likely find on the first page of the search result documents that cover a variety of topics, rather than just a single popular topic.
    • 基于信息丰富性和主题多样性对搜索结果文档进行排序的方法和系统。 排名系统确定搜索结果内每个文档的信息丰富度。 排名系统根据其相关性对搜索结果的文档进行分组,这意味着它们针对类似的主题。 排名系统排列文件,以确保最高排名的文档可能包含至少一个涵盖每个主题的文档,即每个组中的一个文档。 排名系统选择组内文件信息丰富度最高的组中的文档。 当文件以等级顺序呈现给用户时,用户可能会在搜索结果文档的第一页上找到涵盖各种主题的文档,而不仅仅是一个流行的主题。