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31. 发明公开

US20230232053A1 CONTENT-MODIFICATION SYSTEM WITH ADVERTISEMENT RECONCILIATION FEATURE 审中-公开
公开(公告)号：US20230232053A1
公开(公告)日：2023-07-20
申请号：US18101766
申请日：2023-01-26
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/234 , H04N21/258 , H04N21/81
CPC分类号： H04N21/23424 , H04N21/25883 , H04N21/812 , H04N21/23418
摘要： In one aspect, a method includes while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment. The method also includes in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining, by the computing system, that the advertisement segment is ineligible for replacement The method also includes in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive.

32. 发明授权

US11601695B2 Content-modification system with advertisement reconciliation feature 有权
公开(公告)号：US11601695B2
公开(公告)日：2023-03-07
申请号：US17361885
申请日：2021-06-29
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/234 , H04N21/258 , H04N21/81
摘要： In one aspect, a method includes while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment. The method also includes in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining, by the computing system, that the advertisement segment is ineligible for replacement. The method also includes in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive.

33. 发明申请

US20220385627A1 CONTENT-MODIFICATION SYSTEM WITH HOUSEHOLD COORDINATION FEATURE 有权
公开(公告)号：US20220385627A1
公开(公告)日：2022-12-01
申请号：US17885635
申请日：2022-08-11
申请人： ROKU, INC.
发明人： Matthew Grover
IPC分类号： H04L61/5046 , H04L61/5007 , H04L67/62
摘要： In one aspect, an example method includes receiving, from a first content-presentation device, a request for supplemental content for use in connection with performing a content-modification operation; identifying a download conflict between the first content-presentation device and a second content-presentation device having a same IP address as the first content-presentation device; and providing, to the first content-presentation device, a response to the request, with the request including a download delay instruction. Reception of the download delay instruction by the first content-presentation device causes the first content-presentation device to wait until a condition associated with the download delay instruction is satisfied before downloading a supplemental content item specified in the response.

34. 发明授权

US11456993B2 Content-modification system with household coordination feature 有权
公开(公告)号：US11456993B2
公开(公告)日：2022-09-27
申请号：US17356485
申请日：2021-06-23
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04L61/5046 , H04L61/5007 , H04L67/62
摘要： In one aspect, an example method includes receiving, from a first content-presentation device, a request for supplemental content for use in connection with performing a content-modification operation; identifying a download conflict between the first content-presentation device and a second content-presentation device having a same IP address as the first content-presentation device; and providing, to the first content-presentation device, a response to the request, with the request including a download delay instruction. Reception of the download delay instruction by the first content-presentation device causes the first content-presentation device to wait until a condition associated with the download delay instruction is satisfied before downloading a supplemental content item specified in the response.

35. 发明申请

US20220264191A1 CONTENT-MODIFICATION SYSTEM WITH QUIET CONTENT DETECTION FEATURE 有权
公开(公告)号：US20220264191A1
公开(公告)日：2022-08-18
申请号：US17345664
申请日：2021-06-11
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/81 , H04N21/439
摘要： In one aspect, an example method includes (i) determining, by a content-presentation device, a media-device loudness of content that is provided to the content-presentation device by a media device, with the content portion being provided to the content-presentation device prior to an upcoming content-modification opportunity; (ii) determining, by the content-presentation device, that the media-device loudness is less than a threshold; (iii) based on determining that the media-device loudness is less than the threshold, obtaining, by the content-presentation device, a reference loudness of the content portion; and (iv) using, by the content-presentation device, the reference loudness as a basis for determining whether or not to carry out a content-modification operation in connection with the upcoming content-modification opportunity.

36. 发明申请

US20220256218A1 Content-Modification System With Feature For Exposing Multiple Devices In A Household To The Same Or Similar Advertisements 有权
公开(公告)号：US20220256218A1
公开(公告)日：2022-08-11
申请号：US17343310
申请日：2021-06-09
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/258 , H04N21/81 , H04N21/234 , H04N21/24
摘要： In one aspect, a method includes identifying a group of content-presentation devices that are associated with the same household. The method also includes determining that a first content-presentation device of the identified group has received a first advertisement segment. The method also includes identifying a second content-presentation device of the identified group, different from the first content-presentation device, that is tuned to a content-modification-enabled channel that supports performance of content-modification operations. The method also includes causing a replacement advertisement segment associated with the first advertisement segment to be transmitted to the second content-presentation device for output by the second content-presentation device in place of a modifiable advertisement segment in connection with an upcoming content-replacement opportunity on the content-modification-enabled channel to which the second content-presentation device is tuned.

37. 发明申请

US20220256211A1 Content-Modification System With Advertisement Reconciliation Feature 有权
公开(公告)号：US20220256211A1
公开(公告)日：2022-08-11
申请号：US17361885
申请日：2021-06-29
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/234 , H04N21/81 , H04N21/258
摘要： In one aspect, a method includes while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment. The method also includes in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining, by the computing system, that the advertisement segment is ineligible for replacement. The method also includes in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive.

38. 发明申请

US20220167046A1 Server-side Matching of Supplemental Content Audio to Perceived Audio by End-user 有权
公开(公告)号：US20220167046A1
公开(公告)日：2022-05-26
申请号：US17345614
申请日：2021-06-11
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： H04N21/4402 , H04N21/437 , H04N21/439 , H04N21/81
摘要： In one aspect, an example method includes (i) determining, by a content-presentation device, a media-device loudness of content that is provided to the content-presentation device by a media device; (ii) sending, by the content-presentation device to a computing system, a request for supplemental content for use in connection with performing a content-modification operation during a content-modification opportunity, with the request including an indication of the media-device loudness; (iii) based on sending the request, receiving, by the content-presentation device from the computing system, a version of a supplemental content segment having a loudness corresponding to the media-device loudness, with the version of the supplemental content segment selected from among multiple versions of the supplemental content segment having different respective loudnesses; (iv) and performing, by the content-presentation device, the content-modification operation using the version of the supplemental content segment.

39. 发明申请

US20220141518A1 Dynamic Replacement of Objectionable Content in Linear Content Streams 有权
公开(公告)号：US20220141518A1
公开(公告)日：2022-05-05
申请号：US17446866
申请日：2021-09-03
申请人： Roku, Inc.
发明人： Matthew Grover , Nick Hammett
IPC分类号： H04N21/435 , G06K9/00 , H04N21/44 , H04N21/81 , H04N21/845
摘要： A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or channel-changing history, whether the modifiable content segment is objectionable as to the content-presentation device. And the example method then includes, based at least on the determination of whether the determined modifiable content segment is objectionable as to the content-presentation device, the computing system controlling whether to have the content-presentation device dynamically replace the modifiable content segment with a replacement content segment.

40. 发明授权

US11250480B1 Replacement advertisement selection after channel changes 有权
公开(公告)号：US11250480B1
公开(公告)日：2022-02-15
申请号：US17118400
申请日：2020-12-10
申请人： Roku, Inc.
发明人： Matthew Grover
IPC分类号： G06Q30/02 , H04N21/234
摘要： In one aspect, an example method includes (i) receiving, by a computing system, from a content-presentation device a request for supplemental content for a content-replacement operation, with the request including an identifier of a stored replacement advertisement segment; (ii) selecting, by the computing system, a replacement advertisement segment for output by the content-presentation device in place of a modifiable advertisement segment; (iii) determining, by the computing system, that the selected replacement advertisement segment is different from the stored replacement advertisement segment; (iv) determining, by the computing system, whether the stored replacement advertisement segment is a valid replacement for the content-replacement operation; (v) determining, by the computing system, that the content-presentation device should output the selected replacement advertisement segment instead of outputting the stored replacement advertisement segment; and (vi) causing, by the computing system, the selected replacement advertisement segment to be transmitted to the content-presentation device.

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