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31. 发明申请

US20210224844A1 MEASURING CONVERSION OF AN ONLINE ADVERTISING CAMPAIGN INCLUDING REFERRAL OFFERS FROM AN OFFLINE MERCHANT 有权
公开(公告)号：US20210224844A1
公开(公告)日：2021-07-22
申请号：US17012271
申请日：2020-09-04
申请人： Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
发明人： Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
IPC分类号： G06Q30/02
摘要： A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.

32. 发明授权

US09984164B2 Search systems and methods with integration of aggregate user annotations 有权
公开(公告)号：US09984164B2
公开(公告)日：2018-05-29
申请号：US13192805
申请日：2011-07-28
申请人： Eckart Walther , Qi Lu , David Ku , Kevin Lee , Chung-Man Tam , Ali Diab
发明人： Eckart Walther , Qi Lu , David Ku , Kevin Lee , Chung-Man Tam , Ali Diab
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30696 , G06F17/30864 , G06F17/30882 , G06F17/30935 , Y10S707/99942 , Y10S707/99943 , Y10S707/99944 , Y10S707/99945
摘要： Computer systems and methods allow users to annotate content items found in a corpus such as the World Wide Web Annotations, which can include any descriptive and/or evaluative metadata related to a document, are collected from a user and stored in association with that user. Users are able to annotate and view their annotations for any document they encounter while interacting with the corpus, including hits returned in a search of the corpus. Users are also able to search their annotations or to limit searches to documents they have annotated. Metadata from annotations can also be aggregated across users and aggregated metadata applied in generating search results.

33. 发明授权

US09489463B2 Search systems and methods with integration of user annotations 有权
标题翻译：搜索系统和方法与用户注释集成
公开(公告)号：US09489463B2
公开(公告)日：2016-11-08
申请号：US13104569
申请日：2011-05-10
申请人： Eckart Walther , Qi Lu , David Ku , Kevin Lee , Chung-Man Tam , Ali Diab
发明人： Eckart Walther , Qi Lu , David Ku , Kevin Lee , Chung-Man Tam , Ali Diab
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30696 , G06F17/30864 , G06F17/30882 , G06F17/30935 , Y10S707/99942 , Y10S707/99943 , Y10S707/99944 , Y10S707/99945
摘要： Computer systems and methods allow users to annotate content items found in a corpus such as the World Wide Web. Annotations, which can include any descriptive and/or evaluative metadata related to a document, are collected from a user and stored in association with that user. Users are able to annotate and view their annotations for any document they encounter while interacting with the corpus, including hits returned in a search of the corpus. Users are also able to search their annotations or to limit searches to documents they have annotated. Metadata from annotations can also be aggregated across users and aggregated metadata applied in generating search results.
摘要翻译：计算机系统和方法允许用户注释在诸如万维网的语料库中发现的内容项。可以包括与文档相关的任何描述性和/或评估性元数据的注释，从用户收集并与该用户相关联地存储。用户可以在与语料库进行交互的同时，为他们遇到的任何文档注释并查看其注释，包括在语料库搜索中返回的命中。用户还可以搜索其注释或将搜索限制为已注释的文档。来自注释的元数据也可以跨用户聚合，并在生成搜索结果时应用汇总的元数据。

34. 发明授权

US08521734B2 Search engine with augmented relevance ranking by community participation 有权
标题翻译：通过社区参与增强相关性排名的搜索引擎
公开(公告)号：US08521734B2
公开(公告)日：2013-08-27
申请号：US13193077
申请日：2011-07-28
申请人： Eckart Walther , Qi Lu , David Ku , Zhichen Xu , Chung-Man Tam , Pavel Berkin , Dan Rose , Jiangchang Mao
发明人： Eckart Walther , Qi Lu , David Ku , Zhichen Xu , Chung-Man Tam , Pavel Berkin , Dan Rose , Jiangchang Mao
IPC分类号： G06F17/30
CPC分类号： G06F17/3053 , G06F17/30616 , G06F17/30867 , Y10S707/99932 , Y10S707/99933
摘要： Embodiments of the present invention provide systems and methods for ranking a result set. The method according to one embodiment comprises selecting an item from the result set, selecting a user profile from one or more user profiles and selecting one or more items of personalized information from the selected user profile. A rank is calculated for the item on the basis of the selected one or more items of personalized information and the selected item in the result set is ranked in accordance with the calculated rank.
摘要翻译：本发明的实施例提供了用于对结果集进行排名的系统和方法。根据一个实施例的方法包括从结果集中选择项目，从一个或多个用户简档中选择用户简档，并从所选择的用户简档中选择一个或多个个性化信息项。基于所选择的一个或多个个性化信息项目来计算项目的等级，并且根据所计算的等级对结果集中的所选项目进行排名。

35. 发明申请

US20120330949A1 Search System Using Search Subdomain and Hints to Subdomains in Search Query Statements and Sponsored Results on a Subdomain-By-Subdomain Basis 有权
标题翻译：搜索系统使用搜索子域和提示到子域中的搜索查询语句和子域中的赞助结果按子域
公开(公告)号：US20120330949A1
公开(公告)日：2012-12-27
申请号：US13599688
申请日：2012-08-30
申请人： ALI DIAB , Scott A. Gatz , Shyam Kapur , David Ku , Chuck kung , Phu Hoang , Qui Lu , Lynne Pogue , Yuan Kui Shen , Norman Shi , Thai Tran , Eckart Walther , Jeff Weiner
发明人： ALI DIAB , Scott A. Gatz , Shyam Kapur , David Ku , Chuck kung , Phu Hoang , Qui Lu , Lynne Pogue , Yuan Kui Shen , Norman Shi , Thai Tran , Eckart Walther , Jeff Weiner
IPC分类号： G06F17/30
CPC分类号： G06F17/3087 , G06F17/30554 , G06F17/3056 , G06F17/30864 , G06F17/30967 , G06Q30/0256 , G06Q30/0261 , H04W4/025 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99936
摘要： A method and apparatus for generating search results including searching by subdomain and providing sponsored results by subdomain is provided. A search system according to embodiments of the present invention analyzes search queries to determine if they are to be routed to subdomains and presents results include sponsored hits sponsored on a subdomain by subdomain basis.
摘要翻译：提供了一种产生搜索结果的方法和装置，包括由子域搜索并由子域提供赞助结果。根据本发明的实施例的搜索系统分析搜索查询以确定它们是否被路由到子域并且呈现结果包括通过子域为基础在子域上赞助的赞助的点击。

36. 发明申请

US20120209695A1 METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN 审中-公开
标题翻译：用于定量广告活动的有效性的方法
公开(公告)号：US20120209695A1
公开(公告)日：2012-08-16
申请号：US13211265
申请日：2011-08-16
申请人： Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
发明人： Jeffrey WINNER , Geraud Boyer , Amit Kumar , Eckart Walther
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0273
摘要： A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.
摘要翻译：确定报价有效性的技术包括分析报价的观点，点击，接受和满意度。检索交易数据以确定报价的标准是否已经得到满足。因此，可以为包含报价的广告活动确定每个交易的总成本。此外，可以发出详细的查询以识别要约需要改进的区域。

37. 发明授权

US08214507B2 Method and apparatus for phone application state management mechanism 有权
标题翻译：手机应用状态管理机制的方法和装置
公开(公告)号：US08214507B2
公开(公告)日：2012-07-03
申请号：US13032253
申请日：2011-02-22
申请人： Brandon Porter , Eckart Walther , Daphne H. Luong , Erik Castedo Ellerman
发明人： Brandon Porter , Eckart Walther , Daphne H. Luong , Erik Castedo Ellerman
IPC分类号： G06F15/173
CPC分类号： H04M7/0024 , H04L67/02 , H04L67/142 , H04L67/306 , H04M3/42068
摘要： A phone application state management mechanism is described. The mechanism adopts the state storage format widely known as “Cookies” to store information in a cross-application standard format. Cookies for multiple users are stored on a single machine that retrieves phone applications using a hypertext transfer protocol (HTTP). Suitable state information for a particular user is automatically retrieved in connection with HTTP requests. Further, by phone based applications can set the values of suitable cookies. An enforced access policy can be used to prevent an application provided by a first legal entity from accessing state information stored by an application provided by another legal entity. The approach can also be used to reduce the passing of telephone identifying information between applications for user identification purposes.
摘要翻译：描述电话应用状态管理机制。该机制采用广泛称为“Cookies”的状态存储格式，以跨应用程序标准格式存储信息。多个用户的Cookie存储在使用超文本传输协议（HTTP）检索电话应用程序的单个机器上。与HTTP请求相关联地自动检索特定用户的适当状态信息。此外，通过基于电话的应用程序可以设置合适的Cookie的值。可以使用强制访问策略来防止第一法律实体提供的应用访问由另一法人实体提供的应用存储的状态信息。该方法还可以用于减少用于用户识别目的的应用之间的电话识别信息的传递。

38. 发明授权

US08150825B2 Inverse search systems and methods 有权
标题翻译：反向搜索系统和方法
公开(公告)号：US08150825B2
公开(公告)日：2012-04-03
申请号：US11081822
申请日：2005-03-15
申请人： Ali Diab , David Ku , Kevin Lee , Qi Lu , Nam Nguyen , Eckart Walther
发明人： Ali Diab , David Ku , Kevin Lee , Qi Lu , Nam Nguyen , Eckart Walther
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/3053 , G06F17/30424 , G06F17/30864
摘要： Inverse search systems and methods operate on identifiers of content items in a corpus such as the World Wide Web In an inverse search, the user submits a query that includes an identifier of a target content item in the corpus and receives information (metadata) about the target content item being returned to the user. Many types of metadata can be returned, including ratings or other metadata related to the target content item obtained from users, popularity data specific to the target content item, information about previously submitted forward search queries that led to the target content item being identified as a hit, and metadata extracted from the target content item.
摘要翻译：逆搜索系统和方法对诸如万维网的语料库中的内容项目的标识符进行操作。在反向搜索中，用户提交包括语料库中的目标内容项目的标识符的查询，并且接收关于该语料库的信息（元数据）目标内容项目被返回给用户。可以返回许多类型的元数据，包括与从用户获得的目标内容项目相关的评级或其他元数据，特定于目标内容项目的流行度数据，关于导致目标内容项目被识别为从目标内容项目中提取点击和元数据。

39. 发明授权

US08086605B2 Search engine with augmented relevance ranking by community participation 有权
标题翻译：通过社区参与增强相关性排名的搜索引擎
公开(公告)号：US08086605B2
公开(公告)日：2011-12-27
申请号：US11478291
申请日：2006-06-28
申请人： Zhichen Xu , Pavel Berkhin , Daniel E. Rose , Jianchang Mao , David Ku , Qi Lu , Eckart Walther , Chung-Man Tam
发明人： Zhichen Xu , Pavel Berkhin , Daniel E. Rose , Jianchang Mao , David Ku , Qi Lu , Eckart Walther , Chung-Man Tam
IPC分类号： G06F17/30
CPC分类号： G06F17/3053 , G06F17/30616 , G06F17/30867 , Y10S707/99932 , Y10S707/99933
摘要： Embodiments of the present invention provide systems and methods for ranking a result set. The method according to one embodiment comprises selecting an item from the result set, selecting a user profile from one or more user profiles and selecting one or more items of personalized information from the selected user profile. A rank is calculated for the item on the basis of the selected one or more items of personalized information and the selected item in the result set is ranked in accordance with the calculated rank.
摘要翻译：本发明的实施例提供了用于对结果集进行排名的系统和方法。根据一个实施例的方法包括从结果集中选择项目，从一个或多个用户简档中选择用户简档，并从所选择的用户简档中选择一个或多个个性化信息项。基于所选择的一个或多个个性化信息项目来计算项目的等级，并且根据所计算的等级对结果集中的所选项目进行排名。

40. 发明申请

US20090144264A1 THIRD-PARTY INFORMATION OVERLAY ON SEARCH RESULTS 审中-公开
标题翻译：第三方信息覆盖搜索结果
公开(公告)号：US20090144264A1
公开(公告)日：2009-06-04
申请号：US11950398
申请日：2007-12-04
申请人： Vik Singh , Eckart Walther , Jeff Bonforte , Amit Kumar , Tom (Liang-Yu) Chi
发明人： Vik Singh , Eckart Walther , Jeff Bonforte , Amit Kumar , Tom (Liang-Yu) Chi
IPC分类号： G06F17/30
CPC分类号： G06F16/9535 , G06F16/9558 , G06F16/957
摘要： Embodiments of the present invention provide systems and methods for integrating third-party information, such as third-party rating information, over the search results. The integrated third-party information in search results provides users additional information to determine which search results to click on for more details. In one embodiment, the methods and systems allow users to choose which third-party data sources to include (or overlay) in their search results. Whenever a user issues a search request to a search engine, which returns search results that correspond to relevant third-party overlay data, the search engine will return a list of the search results integrated with the corresponded third-party data. The integrated third-party information augments the titles, abstracts and link descriptions of search results to help the user determine which search results in the list are relevant. The information, such as rating and review information, provided by third parties trusted by the user can also help the user judge the quality of products and services described in the search results.
摘要翻译：本发明的实施例提供了用于在搜索结果上集成诸如第三方评级信息的第三方信息的系统和方法。搜索结果中的集成第三方信息为用户提供了其他信息，以确定要点击的搜索结果以获取更多详细信息。在一个实施例中，方法和系统允许用户选择哪些第三方数据源在其搜索结果中包括（或覆盖）。每当用户向搜索引擎发出搜索请求时，其返回与相关第三方覆盖数据相对应的搜索结果，则搜索引擎将返回与对应的第三方数据集成的搜索结果的列表。集成的第三方信息增加了搜索结果的标题，摘要和链接描述，以帮助用户确定列表中的哪些搜索结果相关。由用户信任的第三方提供的诸如评级和审查信息的信息还可以帮助用户判断搜索结果中描述的产品和服务的质量。

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