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    • 32. 发明申请
    • METHODS AND SYSTEMS FOR PREDICTING ONLINE AND IN-STORE PURCHASING
    • 用于预测在线和存储购买的方法和系统
    • US20150356575A1
    • 2015-12-10
    • US14301025
    • 2014-06-10
    • MasterCard International Incorporated
    • Po HuQian WangShen Xi Meng
    • G06Q30/02
    • G06Q30/0202
    • A method and system for predicting online and in-store purchasing by a cardholder using a computer device coupled to a database are provided. The method includes receiving a set of active cardholders along with their corresponding historical transaction information, categorizing the set of cardholders based on predefined parameters, and selecting a representative subset of cardholders from the categorized set of cardholders. The method also includes analyzing the historical transaction information for each of the cardholders included within the subset of cardholders and grouping each cardholder included within the subset of cardholders to one of an online shopper group or a physical store shopper group. The method further includes developing a model based on the analyzed historical transaction information and the grouping of the cardholders and applying the model to a candidate cardholder to predict a likelihood that the candidate cardholder will purchase an item online or from a physical store.
    • 提供了一种用于使用耦合到数据库的计算机设备来预测持卡人的在线和店内购买的方法和系统。 该方法包括接收一组主动持卡人及其对应的历史交易信息,根据预定义的参数对持卡人集进行分类,以及从分类的持卡人组中选择持卡人的代表性子集。 该方法还包括分析包括在持卡人子集内的每个持卡人的历史交易信息,并且将包括在持卡人子集内的每个持卡人分组到在线购物者组或实体商店购物者组之一。 该方法还包括基于所分析的历史交易信息和持卡人的分组开发模型,并将模型应用于候选持卡人以预测候选持卡人在线或从实体商店购买商品的可能性。