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31. 发明授权

US11303973B2 Targeted television advertisements based on online behavior 有权
公开(公告)号：US11303973B2
公开(公告)日：2022-04-12
申请号：US16925655
申请日：2020-07-10
申请人： INTENT IQ, LLC
发明人： Roy Shkedi
IPC分类号： H04N21/81 , G06Q30/02 , H04N21/258 , H04N21/643 , G06F16/951 , H04L12/66 , H04L67/306 , H04N21/442 , H04L61/5007 , H04N21/426 , H04N21/45 , H04N21/61 , G06F16/248
摘要： In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

32. 发明申请

US20220078527A1 Methods of using proxy IP addresses and redirection for cross-device actions 有权
公开(公告)号：US20220078527A1
公开(公告)日：2022-03-10
申请号：US17390211
申请日：2021-07-30
申请人： INTENT IQ, LLC
发明人： Roy Shkedi , Dror Ben-Yishai
IPC分类号： H04N21/81 , H04N21/258 , H04N21/41 , H04N21/442 , H04N21/45 , H04N21/436 , H04N21/6402 , H04N21/435 , H04N21/2668 , H04N21/426 , H04N21/61 , H04N21/643 , H04N21/84
摘要： A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be “near” the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located “near” the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.

33. 发明申请

US20190104345A1 Targeted television advertising based on profiles linked to multiple online devices 审中-公开
公开(公告)号：US20190104345A1
公开(公告)日：2019-04-04
申请号：US16117611
申请日：2018-08-30
申请人： INTENT IQ, LLC
发明人： Roy Shkedi , Dror Ben-Yishai
IPC分类号： H04N21/81 , H04N21/45 , H04N21/643 , H04N21/435 , H04N21/258 , H04N21/2668 , H04N21/41 , H04N21/442 , H04N21/84 , H04N21/426 , H04N21/61 , H04N21/436 , H04N21/6402 , H04N21/488
CPC分类号： H04N21/812 , H04N21/25841 , H04N21/25891 , H04N21/2668 , H04N21/4104 , H04N21/4108 , H04N21/4126 , H04N21/42684 , H04N21/435 , H04N21/43615 , H04N21/44222 , H04N21/4524 , H04N21/4532 , H04N21/4882 , H04N21/6125 , H04N21/6402 , H04N21/64322 , H04N21/84
摘要： A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be “near” the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located “near” the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.

34. 发明授权

US09756372B2 Targeted advertisements selected on the basis of an online user profile and presented with media presentations related to that profile 有权
公开(公告)号：US09756372B2
公开(公告)日：2017-09-05
申请号：US14946623
申请日：2015-11-19
申请人： INTENT IQ, LLC
发明人： Roy Shkedi
IPC分类号： H04N7/025 , H04N21/258 , G06Q30/02 , H04N5/445 , H04N21/45 , H04N21/2668 , H04N21/426 , H04N21/431 , H04N21/442 , H04N21/658 , H04N21/81 , H04N21/435 , H04N21/234 , H04N21/25 , H04N21/466 , H04N21/478 , H04N21/4782
CPC分类号： H04N21/25891 , G06Q30/02 , G06Q30/0224 , G06Q30/0239 , G06Q30/0277 , H04N5/44513 , H04N21/23424 , H04N21/252 , H04N21/25808 , H04N21/25866 , H04N21/25883 , H04N21/2668 , H04N21/42684 , H04N21/4316 , H04N21/435 , H04N21/44222 , H04N21/4532 , H04N21/4667 , H04N21/47815 , H04N21/4782 , H04N21/6582 , H04N21/812
摘要： In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.

35. 发明授权

US09369779B2 Targeted television advertisements based on online behavior 有权
标题翻译：基于在线行为的有针对性的电视广告
公开(公告)号：US09369779B2
公开(公告)日：2016-06-14
申请号：US14246525
申请日：2014-04-07
申请人： INTENT IQ, LLC
发明人： Roy Shkedi
IPC分类号： H04N7/10 , H04N21/81 , G06Q30/02 , H04L12/66 , H04N21/442 , H04L29/08
CPC分类号： H04N21/812 , G06F17/30864 , G06Q30/0241 , G06Q30/0251 , G06Q30/0255 , G06Q30/0256 , G06Q30/0269 , H04L12/66 , H04L61/2007 , H04L67/306 , H04N21/25891 , H04N21/42684 , H04N21/44222 , H04N21/4532 , H04N21/6125 , H04N21/64322
摘要： In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
摘要翻译：在用于基于在线行为发送目标电视广告的方法中，指示在线访问设备的IP地址和指示电视机顶盒的IP地址与多个用户电子地相关联。使用来自在线访问IP地址之一的在线活动的用户简档信息，例如通过使用行为定位或人口统计信息来选择电视广告，并且自动定向到由机顶IP地址指示的机顶盒与该在线访问IP地址相关联。优选地，用户简档信息和在线访问和机顶盒IP地址的电子关联都不包括个人身份信息。

36. 发明授权

US09271024B2 Targeted television advertising based on profiles linked to multiple online devices 有权
公开(公告)号：US09271024B2
公开(公告)日：2016-02-23
申请号：US14790370
申请日：2015-07-02
申请人： INTENT IQ, LLC
发明人： Roy Shkedi , Dror Ben-Yishai
IPC分类号： H04N7/14 , H04N21/2668 , H04N21/45 , H04N21/81 , H04N21/435 , H04N21/258 , H04N21/41 , H04N21/442
CPC分类号： H04N21/812 , H04N21/25841 , H04N21/25891 , H04N21/2668 , H04N21/4104 , H04N21/4108 , H04N21/4126 , H04N21/42684 , H04N21/435 , H04N21/44222 , H04N21/4524 , H04N21/4532 , H04N21/4882 , H04N21/6125 , H04N21/64322 , H04N21/84
摘要： A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be “near” the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located “near” the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.

37. 发明申请

US20150312614A1 Targeted television advertisements associated with online users' preferred television programs or channels 有权
公开(公告)号：US20150312614A1
公开(公告)日：2015-10-29
申请号：US14796269
申请日：2015-07-10
申请人： INTENT IQ, LLC
发明人： Roy Shkedi
IPC分类号： H04N21/2668 , H04N21/81 , H04N21/643 , H04N21/61 , H04N21/258 , H04N21/458
CPC分类号： H04N21/2668 , G06Q30/0269 , H04N7/17318 , H04N21/25858 , H04N21/25891 , H04N21/458 , H04N21/4668 , H04N21/4755 , H04N21/6175 , H04N21/64322 , H04N21/812
摘要： In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel, which in turn is selected based at least in part on information from an online user profile that contains information indicating a user's preference for that television program or channel. The television advertisement is selected based at least in part on additional information from the online user profile that is unrelated to the selected television program or channel. The selected television advertisement is presented on or during the selected television program or channel via a set-top box, which has a set-top box identifier associated with the online user profile.

38. 发明申请

US20140082664A1 Systems and methods for dealing with online activity based on delivery of a television advertisement 审中-公开
标题翻译：基于交付电视广告处理在线活动的系统和方法
公开(公告)号：US20140082664A1
公开(公告)日：2014-03-20
申请号：US14089645
申请日：2013-11-25
申请人： INTENT IQ, LLC
发明人： Roy Shkedi , Ronen Shlomo
IPC分类号： H04N21/81 , H04N21/61
CPC分类号： H04N21/812 , G06Q30/02 , G06Q30/0239 , H04N7/163 , H04N21/4722 , H04N21/6125 , H04N21/6175
摘要： In a computer-implemented method, a selected online advertisement is automatically directed to, or online activity is automatically tracked and recorded from, an online user interface device which corresponds, at the time the advertisement is directed or the activity is tracked, to a first online access identifier. The advertisement is directed or the activity is tracked based on information from a user profile that references or includes a first set-top box identifier. That information is derived at least in part from automatically collected data related to user behavior with respect to at least one television advertisement delivered to a set-top box, which set-top box corresponds, at the time of that user behavior, to the first set-top box identifier. The first online access identifier is associated with the first set-top box identifier, by being referenced or included in the user profile, by being associated in a database, or otherwise.
摘要翻译：在计算机实现的方法中，所选择的在线广告自动地被引导到在线用户界面设备自动跟踪和记录在线用户界面设备，该在线用户界面设备对应于广告被定向或活动被跟踪的在线用户界面设备到第一在线访问标识符。广告被引导或者基于来自引用或包括第一机顶盒标识符的用户简档的信息来跟踪活动。该信息至少部分地从与用户行为有关的自动收集的数据相对于传递到机顶盒的至少一个电视广告导出，该机顶盒在该用户行为时对应于第一机顶盒标识符。第一个在线访问标识符通过被引用或包括在用户简档中，通过在数据库中相关联或以其他方式与第一机顶盒标识符相关联。

39. 发明申请

US20220368999A1 Targeted television advertisements based on online behavior 有权
公开(公告)号：US20220368999A1
公开(公告)日：2022-11-17
申请号：US17877870
申请日：2022-07-29
申请人： INTENT IQ, LLC
发明人： Roy Shkedi
IPC分类号： H04N21/81 , G06F16/951 , H04N21/61 , G06Q30/02 , H04L12/66 , H04N21/643 , H04N21/442 , G06F16/248 , H04L67/306 , H04N21/426 , H04L61/5007 , H04N21/258 , H04N21/45
摘要： In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

40. 发明授权

US10178442B2 Targeted television advertisements based on online behavior 有权
公开(公告)号：US10178442B2
公开(公告)日：2019-01-08
申请号：US15803631
申请日：2017-11-03
申请人： INTENT IQ, LLC
发明人： Roy Shkedi
IPC分类号： H04N21/81 , G06Q30/02 , H04L12/66 , H04N21/442 , H04L29/08 , G06F17/30 , H04L29/12 , H04N21/258 , H04N21/426 , H04N21/45 , H04N21/61 , H04N21/643
摘要： In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

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