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    • 40. 发明申请
    • Policy driven customer advertising
    • 政策驱动的客户广告
    • US20090271261A1
    • 2009-10-29
    • US12150033
    • 2008-04-24
    • Neerav MehtaParitosh Bajpay
    • Neerav MehtaParitosh Bajpay
    • G06Q30/00G06F17/30H04N7/173H04Q7/22
    • H04N7/17327G06Q30/02G06Q30/0258G06Q30/0269H04N21/254H04N21/4755H04N21/4882H04N21/812
    • A system and methodology for providing policy driven, user requested advertising is disclosed. Networked users may be provided with selected advertisements to a targeted network access device during a specified broadcast event based on user preferences. The system includes a computing device coupled to at least one communications network and adapted for: receiving user preferences comprising desired advertising content, and specified network access device information for receiving and displaying the advertising thereon. The user preferences are stored in a database and matched to the user preferences with advertising content by at least one advertiser during the specified broadcast event. The advertisements that meet the user preferences are thereafter communicated over at least one communications network to at least one network access device specified in the user selected preferences.
    • 公开了一种用于提供政策驱动的用户请求的广告的系统和方法。 基于用户偏好,可以在指定的广播事件期间向网络用户提供选定的广告到目标网络接入设备。 该系统包括耦合到至少一个通信网络并且适于:接收包含期望的广告内容的用户偏好以及用于在其上接收和显示广告的指定的网络接入设备信息的计算设备。 用户偏好被存储在数据库中,并且在指定的广播事件期间由至少一个广告商的广告内容与用户偏好匹配。 满足用户偏好的广告随后通过至少一个通信网络传送到在用户选择的偏好中指定的至少一个网络接入设备。