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    • 34. 发明申请
    • Optimizing Layout of Interactive Electronic Content Based on Content Type and Subject Matter
    • 基于内容类型和主题优化交互式电子内容的布局
    • US20160274764A1
    • 2016-09-22
    • US14660107
    • 2015-03-17
    • Adobe Systems Incorporated
    • Stéphane MoreauAnmol DhawanAshish DuggalSachin Soni
    • G06F3/0484H04L29/08G06F17/21H04L12/24
    • G06F3/04842G06F3/04847G06F17/212H04L67/02H04L67/04H04L67/10H04L67/125H04L67/306H04L67/42
    • Certain embodiments involve optimizing how interactive content is arranged in electronic communications. A processor identifies a subject matter type associated with first and second online content items having respective first and second presentation types. The processor determines that a client has previously interacted more extensively with online content having the subject matter type and the first presentation type as compared to other online content having the subject matter type and the second presentation type. The processor selects a layout for an electronic communication for accessing the online content items based on determining that the client interacted more extensively with online content having the first presentation type. The layout displays a first portion for accessing the first online content item more prominently than a second portion for accessing the second online content item. The processor presents the layout via an interface for editing the electronic communication.
    • 某些实施例涉及优化如何在电子通信中布置交互式内容。 处理器识别与具有相应的第一和第二呈现类型的第一和第二在线内容项相关联的主题类型。 与具有主题类型和第二呈现类型的其他在线内容相比,处理器确定客户端先前已经与具有主题类型和第一呈现类型的在线内容进行更广泛的交互。 处理器基于确定客户端与具有第一呈现类型的在线内容更广泛地交互来选择用于电子通信的用于访问在线内容项目的布局。 布局显示第一部分,用于比用于访问第二在线内容项的第二部分更显着地访问第一在线内容项。 处理器通过用于编辑电子通信的接口呈现布局。
    • 35. 发明申请
    • Automatic Creation and Refining of Lead Scoring Rules
    • 自动创建和优化领先评分规则
    • US20160217476A1
    • 2016-07-28
    • US14602774
    • 2015-01-22
    • Adobe Systems Incorporated
    • Ashish DuggalStephane MoreauAnmol DhawanSachin Soni
    • G06Q30/02
    • G06Q30/0201
    • Systems and methods disclosed herein score leads by determining and applying a scoring rule based on lead participation in an activity. This involves a processor of a computing device receiving information on participation in the activity by prior leads that resulted in conversions or rejections. A scoring rule is determined for the activity by assigning a score to the activity based on the information on participation in the activity by the prior leads that resulted in the conversions or the rejections. A new lead is scored using the scoring rule by assigning the new lead the score based on participation by the new lead in the activity. The scoring of the new lead can be used in various ways. In one example, the score of the new lead is used to determine to send a communication to the new lead.
    • 本文公开的系统和方法通过基于潜在参与活动的评分规则来确定并应用得分。 这涉及计算设备的处理器,其接收导致转换或拒绝的先前的线索参与活动的信息。 通过根据导致转换或拒绝的先前潜在客户参与活动的信息,为活动分配分数,确定活动评分规则。 通过使用评分规则对新领先者进行评分,通过根据新领先参与活动分配新领先分数。 新铅的得分可以以各种方式使用。 在一个示例中,新线索的分数用于确定向新线索发送通信。
    • 36. 发明申请
    • METHOD AND APPARATUS FOR PROVIDING A RESPONSE TO AN INPUT POST ON A SOCIAL PAGE OF A BRAND
    • 在品牌的社会页面上提供对输入POST的响应的方法和装置
    • US20160148325A1
    • 2016-05-26
    • US14553292
    • 2014-11-25
    • Adobe Systems Incorporated
    • Anmol DhawanWalter Wei-Tuh ChangAshish DuggalSachin Soni
    • G06Q50/00G06Q30/02
    • G06Q50/01G06Q30/0269
    • A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided.
    • 提供了一种用于在品牌的社交页面上向输入文章提供响应的方法。 在品牌的社交页面上发布输入帖子时,会检测到输入信息。 社交页面存在于社交频道上。 关于品牌的询问是从输入帖子的内容中识别的。 基于查询,至少一个社会职位是从一个或多个社交渠道上已发布的帖子确定的。 至少一个社会职位与品牌相关联。 使用至少一个社交帖子创建回复帖子。 回复邮件涉及查询。 然后将回复帖子张贴在社交频道的社交页面上,作为对输入帖子的回复。 还提供了一种用于执行如本文所述的方法的装置。
    • 37. 发明申请
    • Adaptive Modification of Content Presented in Electronic Forms
    • 以电子形式呈现的内容的自适应修改
    • US20160124930A1
    • 2016-05-05
    • US14531560
    • 2014-11-03
    • Adobe Systems Incorporated
    • Anmol DhawanAshish DuggalVikas YadavSachin Soni
    • G06F17/24G06F17/30G06F17/22
    • G06F17/243G06F17/2288G06F17/30705
    • Systems and methods are provided for intelligently adapting content presented in electronic forms. In some embodiments, a processor provides access to multiple instances of a first version of an electronic form by multiple clients based on determining that insufficient data exists in a data source for a category of information. The first version of the form can include content for soliciting data associated with the category of information. The processor can receive responsive electronic communications in response to providing access to the first version of the form. The processor can provide access to multiple instances of a second version of the electronic form by multiple clients based on determining from the received responses whether sufficient data exists for the category of information. The second version of the electronic form can omit or replace the content for soliciting data associated with the category of information.
    • 提供了用于智能地适应以电子形式呈现的内容的系统和方法。 在一些实施例中,处理器基于确定信息类别的数据源中存在不足的数据,由多个客户端提供对电子表单的第一版本的多个实例的访问。 表单的第一个版本可以包括用于请求与信息类别相关联的数据的内容。 响应于提供对表单的第一版本的访问,处理器可以接收响应电子通信。 基于从接收到的响应确定是否存在关于信息类别的足够数据,处理器可以通过多个客户端提供对电子表单的第二版本的多个实例的访问。 电子表格的第二版可以省略或替换用于请求与信息类别相关联的数据的内容。
    • 38. 发明申请
    • Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns
    • 智能A / B测试营销活动的系统和技术
    • US20160117717A1
    • 2016-04-28
    • US14525760
    • 2014-10-28
    • Adobe Systems Incorporated
    • Stéphane MoreauAshish DuggalSachin SoniAnmol Dhawan
    • G06Q30/02G06Q50/00
    • G06Q30/0243G06Q30/0245G06Q50/01
    • Systems and methods for testing two or more pieces of marketing communication content that intelligently selects test recipients sets to get effective results in a timely manner. One embodiment involves identifying a category of a marketing campaign and identifying potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category. The embodiment further involves selecting a first subset and a second subset of the potential test recipients and sending the first marketing communication content to the first subset and sending the second marketing communication content to the second subset. The embodiment further involves assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.
    • 用于测试两个或多个营销通信内容的系统和方法,其智能地选择测试接收者集合以及时获得有效的结果。 一个实施例涉及识别营销活动的类别,并且基于每个相应的潜在测试接收者与与该类别相关联的先前营销通信的交互来识别对该类别感兴趣的潜在测试接收者。 该实施例还涉及选择潜在测试接收者的第一子集和第二子集,并将第一营销通信内容发送到第一子集,并将第二营销通信内容发送到第二子集。 该实施例还涉及评估第一子集的接收者的响应性并评估第二子集的接收者的响应性。
    • 39. 发明申请
    • METHOD AND APPARATUS FOR PROVIDING ENGAGING EXPERIENCE IN AN ASSET
    • 在资产中提供参与经验的方法和装置
    • US20160105633A1
    • 2016-04-14
    • US14975148
    • 2015-12-18
    • Adobe Systems Incorporated
    • Ashish DuggalSachin SoniAnmol DhawanVineet Sharma
    • H04N5/783H04N5/93
    • H04N5/93H04N5/91
    • In one embodiment, at least one of number of times a frame is paused by a plurality of users (users) and attention-activity of the users for the frame is tracked for each frame of an asset (video etc.). An interactive version of at least one frame is pre-generated based on the tracking. The interactive version is stored to enable playing of the interactive version of the at least one frame. In another embodiment, pausing of a currently playing frame (frame) of the asset is determined. A determination to replace the frame is made based on at least one of attention-activity of a user in the frame, and detecting metadata, of the frame, specifying that the frame is to be replaced. An interactive version of the frame is generated, based on at least one of the attention of the user and the metadata, to replace the frame with the interactive version.
    • 在一个实施例中,由多个用户(用户)暂停一帧的次数中的至少一个,并且针对资产的每个帧(视频等)跟踪用于该帧的用户的注意力活动。 基于跟踪预先生成至少一帧的交互式版本。 存储交互式版本以便播放至少一帧的交互式版本。 在另一个实施例中,确定资产的当前播放帧(帧)的暂停。 基于框架中的用户的关注活动中的至少一个以及检测帧的元数据来进行替换帧的确定,指定帧被替换。 基于用户和元数据的至少一个注意来生成帧的交互版本,以用交互式版本替换该帧。
    • 40. 发明申请
    • TARGETED MARKETING USING DYNAMICALLY VARIED RECOMMENDATIONS
    • 使用动态建议的目标市场营销
    • US20150356622A1
    • 2015-12-10
    • US14299919
    • 2014-06-09
    • Adobe Systems Incorporated
    • Anmol DhawanVineet SharmaAshish DuggalSachin Soni
    • G06Q30/02
    • G06Q30/0269
    • Techniques are disclosed for presenting recommended marketing content that can be dynamically varied (e.g., in real time or near-real time) based on the particular content of a web page that a user is currently reading, the content that the user has previously read, or a combination of these factors. For example, the current interactions of a user with content of a web page, such as scroll position or eye fixation, can be used to identify which portion or portions of the web page content the user is currently reading and which portions of the web page content the user is skimming or skipping over. Keywords can then be generated based on the content in those portions of the web page that the user is currently reading. Next, recommended marketing content corresponding to the keywords can be retrieved and presented to the user.
    • 公开了用于基于用户当前正在阅读的网页的特定内容,用户先前读取的内容来呈现可以动态变化(例如,实时或近实时)的推荐营销内容的技术, 或这些因素的组合。 例如,用户与网页的内容(例如滚动位置或眼睛固定)的当前交互可以用于标识用户正在阅读的网页内容的哪些部分或网页的哪些部分 用户正在撇号或跳过的内容。 然后可以基于用户当前正在阅读的网页的那些部分中的内容生成关键字。 接下来,可以检索与关键字相对应的推荐营销内容并呈现给用户。