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    • 24. 发明申请
    • USING SECOND SCREEN DEVICES TO AUGMENT MEDIA ENGAGEMENT METRICS
    • 使用第二屏幕设备到附件媒体参与度量
    • US20160037213A1
    • 2016-02-04
    • US14448124
    • 2014-07-31
    • Google Inc.
    • Alexander CollinsBrandon Bilinski
    • H04N21/442H04N21/658H04N21/24
    • H04N21/252H04N21/24H04N21/4122H04N21/4126H04N21/4394H04N21/44204H04N21/44218H04N21/4532H04N21/4667H04N21/4788H04N21/6582H04N21/8186
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using second screen devices to augment media engagement metrics. In one aspect, a method includes accessing user activity data describing user activities performed by a user on a first user device during a first time period, and accessing data describing presentation of one or more content items during the first time period on second user devices. For the first user device, determining based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, a first level of user engagement with the first user device, and determining, based on the user activity data, for each second time period that is a sub-period of the first time period, a second level of user engagement with the one or more content items presented.
    • 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于使用第二屏幕装置来增加媒体参与度量。 一方面,一种方法包括在第一时间段内访问描述用户在第一用户设备上执行的用户活动的用户活动数据,以及访问描述在第一时间段内在第二用户设备上呈现一个或多个内容项目的数据。 对于第一用户设备,基于用户活动数据确定作为第一时间段的子周期的多个第二时间段中的每一个,与第一用户设备的用户参与的第一级别,以及基于 对于用户活动数据,对于作为第一时间段的子周期的每个第二时间段,与所呈现的一个或多个内容项目的用户参与的第二级别。