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21. 发明申请

US20110016109A1 System and Method for Automatic Matching of Highest Scoring Contracts to Impression Opportunities Using Complex Predicates and an Inverted Index 审中-公开
标题翻译：使用复杂谓词和倒置索引自动匹配最高评分合同与印象机会的系统和方法
公开(公告)号：US20110016109A1
公开(公告)日：2011-01-20
申请号：US12502742
申请日：2009-07-14
申请人： Sergei Vassilvitskii , Ramana Yerneni , Javavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
发明人： Sergei Vassilvitskii , Ramana Yerneni , Javavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
IPC分类号： G06F17/30 , G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0277
摘要： A method for indexing advertising contracts for rapid retrieval and matching in order to match only the top N satisfying contracts to advertising slots. Descriptions of advertising contracts include logical predicates indicating weighted applicability to a particular demographic. Descriptions of advertising slots also contain logical predicates indicating weighted applicability to particular demographics, thus matches are performed on the basis of a weighed score of intersecting demographics. Disclosed are structure and techniques for receiving a set of contracts with weighted predicates, preparing a data structure index of the set of contracts, receiving an advertising slot with weighted predicates, and retrieving from the data structure only the top N weighted score contracts that satisfy a match to the advertising slot predicates. Various disclosed cases include predicates presented in conjoint forms and in disjoint forms, and techniques are provided to consider indexing and matching in cases of both IN predicates and NOT-IN predicates.
摘要翻译：一种用于快速检索和匹配的广告合同索引的方法，以便仅匹配前N个满足合同的广告位。广告合同的描述包括指示对特定人口的加权适用性的逻辑谓词。广告时隙的描述还包含逻辑谓词，其指示对特定人口统计特征的加权适用性，因此，基于相交人口统计学的加权得分进行匹配。公开了用于接收具有加权谓词的一组合同的结构和技术，准备一组合同的数据结构索引，接收具有加权谓词的广告时隙，并且仅从数据结构中检索满足以下条件的前N个加权得分合同匹配广告位谓词。各种公开的案例包括以联合形式和不相交形式呈现的谓词，并提供了在IN谓词和NOT-IN谓词的情况下考虑索引和匹配的技术。

22. 发明申请

US20100185484A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185484A1
公开(公告)日：2010-07-22
申请号：US12355308
申请日：2009-01-16
申请人： Mark Sordo , Jayaavel Shanmugasundaram , Srinivasan Rajagopal , Erik Vee , Sergei Vassilvitskii , Donald Swanson
发明人： Mark Sordo , Jayaavel Shanmugasundaram , Srinivasan Rajagopal , Erik Vee , Sergei Vassilvitskii , Donald Swanson
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0201 , G06Q30/0251 , G06Q30/0263
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating several inventory pools, where each inventory pool represents a number of impressions deliverable to different groups of users characterized by attributes. Impressions deliverable to users represented by each inventory pool may be allocated to each inventory pool. Impressions that correspond to multiple pools may be distributed between the multiple pools. The inventory pools may be stored to a database. Afterwards, and order may be received. The order may include parameters that define an audience and a number of impressions. The number of impressions in the order may be allocated from pools in the database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成多个库存池，其中每个库存池代表可由可归属于特征的不同用户组可递送的多个展示。可以将每个库存池代表的用户交付的展示次数分配给每个库存池。对应于多个池的印象可以分布在多个池之间。库存池可能存储到数据库。之后，可能会收到订单。订单可能包括定义受众群体和展示次数的参数。订单中的展示次数可能会从数据库中的池分配。

23. 发明申请

US20140006144A1 METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME 审中-公开
标题翻译：计算用于拍卖的保留价格的方法和引导其的装置
公开(公告)号：US20140006144A1
公开(公告)日：2014-01-02
申请号：US13539273
申请日：2012-06-29
申请人： David Pardoe , Patrick R. Jordan , Prabhakar Krishnamurthy , Sergei Vassilvitskii , Erik Vee
发明人： David Pardoe , Patrick R. Jordan , Prabhakar Krishnamurthy , Sergei Vassilvitskii , Erik Vee , Mohammad Mahdian , Mercin Mejran
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/08
摘要： The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, data associated with historical online advertisement auctions are clustered based on a reference opportunity for realizing an online advertisement, wherein each historical online advertisement auction of the cluster is associated with a first bid price of higher value and a second bid price of lower value; a dominance relationship between a distribution of the first bid prices of the cluster and a distribution of the second bid prices of the cluster is determined; a reserve price associated with the cluster based on the dominance relationship is calculated; and the reserve price is stored as a suggested reserve price to realize an online advertisement, wherein the suggested reserve price is associated with the reference opportunity that is associated with the cluster.
摘要翻译：本申请涉及用于计算与实现在线广告的机会相关联的建议的预留价格的系统和计算机实现的方法。在一些实现中，与历史在线广告拍卖相关联的数据基于用于实现在线广告的参考机会而聚集，其中集群的每个历史在线广告拍卖与较高价格的第一投标价格和较低价格的第二投标价格相关联值; 确定集群的第一投标价格分布与集群的第二投标价格分布之间的优势关系; 计算基于优势关系的与集群相关的储备价格; 储备价格作为建议的预留价格进行存储以实现在线广告，其中建议的储备价格与与集群相关联的参考机会相关联。

24. 发明申请

US20110179019A1 SYSTEM AND METHOD FOR FINDING UNEXPECTED, BUT RELEVANT CONTENT IN AN INFORMATION RETRIEVAL SYSTEM 有权
标题翻译：发现信息检索系统的系统和方法，但相关内容
公开(公告)号：US20110179019A1
公开(公告)日：2011-07-21
申请号：US12688364
申请日：2010-01-15
申请人： Sihem Amer-Yahia , Sergei Vassilvitskii , Cong Yu
发明人： Sihem Amer-Yahia , Sergei Vassilvitskii , Cong Yu
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： An improved method for information retrieval in web query and recommendation systems, where items that are likely unfamiliar to the users of the system, but potentially relevant, are recommended. In a recommendation system having ratings by a plurality of users for a plurality of items, items are assigned to one or more data regions based on item attributes or user activity. Source regions are identified for each of the data regions. For a given user, data regions with which both the user and the user's social network are unfamiliar are identified. Within a given data region, the relevance of items to the user within such regions is evaluated using ratings provided by other users who have entered ratings similar to the user in source regions for the data region. Items receiving the highest relevance score are recommended to the user.
摘要翻译：一种改进的Web查询和推荐系统中的信息检索方法，推荐系统用户可能不熟悉的项目。在具有用于多个项目的多个用户的评级的推荐系统中，基于项目属性或用户活动将项目分配给一个或多个数据区域。为每个数据区域识别源区域。对于给定的用户，识别用户和用户的社交网络不熟悉的数据区域。在给定的数据区域内，使用在数据区域的源区域中输入与用户类似的评级的其他用户提供的评级来评估项目对这些区域内的用户的相关性。建议用户接收到最高相关性分数的项目。

25. 发明申请

US20140006171A1 METHOD OF OFFLINE EXPERIMENTATION ENVIRONMENT AND APPARATUS CONDUCTING THE SAME 审中-公开
标题翻译：离线实验环境的方法和引导其的设备
公开(公告)号：US20140006171A1
公开(公告)日：2014-01-02
申请号：US13539266
申请日：2012-06-29
申请人： Patrick R. Jordan , Prabhakar Krishnamurthy , David Pardoe , Chris Leggetter , Sergei Vassilvitskii , Chris Bartels
发明人： Patrick R. Jordan , Prabhakar Krishnamurthy , David Pardoe , Chris Leggetter , Sergei Vassilvitskii , Chris Bartels
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q30/0275 , G06Q30/08 , G06Q50/01
摘要： The present application relates to systems and computer-implemented methods for calculating a suggested market variable associated with an auction of an online advertisement realization opportunity. In some implementations, an optimization procedure may be operated, wherein the optimization procedure may comprise sending an initial market variable associated with one or more auctions to bidding agents; receiving from each of the bidding agents a response market variable associated with the initial market variable; determining according to an auction bidding rule a winning market variable from the response market variables; and substituting the initial market variable with the wining market variable. The optimization procedure may be operated repeatedly until the winning market variable stabilizes. Then the stabilized market variable may be sent to an advertiser as the suggested market variable.
摘要翻译：本申请涉及用于计算与在线广告实现机会的拍卖相关联的建议的市场变量的系统和计算机实现的方法。在一些实现中，可以操作优化过程，其中优化过程可以包括向投标代理发送与一个或多个拍卖相关联的初始市场变量; 从每个招标代理人接收与初始市场变量相关的应对市场变量; 根据拍卖竞价规则确定来自响应市场变量的获胜市场变量; 以市场变化为代价替代初始市场变量。优化过程可以重复操作，直到获胜市场变量稳定。然后，稳定的市场变量可以作为建议的市场变量发送给广告商。

26. 发明申请

US20100125506A1 EXTENDED GENERALIZED SECOND PRICE AUCTION FOR SPONSORED SEARCH WITH RESERVE PRICES 审中-公开
标题翻译：扩展的第二次价格拍卖，用于保留价格的赞助搜索
公开(公告)号：US20100125506A1
公开(公告)日：2010-05-20
申请号：US12274464
申请日：2008-11-20
申请人： Sergei Vassilvitskii , Colin Brady , Rica Gonen
发明人： Sergei Vassilvitskii , Colin Brady , Rica Gonen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0273 , G06Q30/0601
摘要： Search engines and sponsored search auctions are provided that enable the use of different reserve prices corresponding to different advertisement slots on a search results page. In one implementation, a search engine includes a query processor and a sponsored search auction. The query processor is configured to receive a query from an electronic device associated with a user, to determine a plurality of reserve prices corresponding to a plurality of advertisement slots of a search results page, and to determine a plurality of bid prices for the advertisement slots of the search results page corresponding to a plurality of bidders. The sponsored search auction is configured to allocate a bidder or a null (e.g., no advertisement) to each advertisement slot of the search results page, taking into account the plurality of reserve prices associated with the advertisement slots of the search results page.
摘要翻译：提供搜索引擎和赞助商搜索拍卖，可以在搜索结果页面上使用与不同广告位相对应的不同预留价格。在一个实现中，搜索引擎包括查询处理器和赞助的搜索拍卖。查询处理器被配置为从与用户相关联的电子设备接收查询，以确定对应于搜索结果页面的多个广告时隙的多个预留价格，并且确定广告时隙的多个投标价格对应于多个投标者的搜索结果页面。赞助搜索拍卖被配置为考虑到与搜索结果页面的广告时隙相关联的多个预留价格，将搜索者或搜索结果页面的每个广告时段的空值（例如，无广告）分配。

27. 发明申请

US20140006141A1 METHODS INCORPORATING PACING CONSTRIANTS FOR BIDDING ONLINE ADVERTISEMENT DISPLAY AND APPARATUS CONDUCTING THE SAME 审中-公开
标题翻译：引入在线广告的投标方案的方法显示和导入其的装置
公开(公告)号：US20140006141A1
公开(公告)日：2014-01-02
申请号：US13539271
申请日：2012-06-29
申请人： Sergei Vassilvitskii , Patrick R. Jordan , Chris Leggetter , Prabhakar Krishnamurthy , David Pardoe , Uri Nadav
发明人： Sergei Vassilvitskii , Patrick R. Jordan , Mohammad Mahdian , Chris Leggetter , Prabhakar Krishnamurthy , David Pardoe , Uri Nadav
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q30/0275
摘要： The present application relates to systems and computer-implemented methods for determining a future bidding strategy regarding auctions associated with realization of an online advertisement. In some implementations, a server may be used to determine an optimized bid pacing parameter for an online advertisement based on a current bid pacing parameter associated with the online advertisement and an online advertisement supply information for a time period so that based on the optimized bid pacing, realization of the online advertisement over the time period substantially confirms to a spending strategy associated with the online advertisement during the time period. As such, the systems and computer-implemented methods may allow advertisers to control their spending strategy accurately during an advertising campaign.
摘要翻译：本申请涉及用于确定关于在线广告的实现的拍卖的未来投标策略的系统和计算机实现的方法。在一些实现中，可以使用服务器来基于与在线广告相关联的当前出价起搏参数和在一段时间段内的在线广告提供信息来确定用于在线广告的优化出价起搏参数，使得基于优化的出价起搏在此期间实现在线广告基本上确认了在该时间段内与在线广告相关联的支出策略。因此，系统和计算机实现的方法可以允许广告商在广告活动期间准确地控制他们的支出策略。

28. 发明申请

US20130268374A1 Learning Accounts 审中-公开
标题翻译：学习帐户
公开(公告)号：US20130268374A1
公开(公告)日：2013-10-10
申请号：US13441672
申请日：2012-04-06
申请人： Kishore Papineni , Preston McAfee , John Langford , Sergei Vassilvitskii
发明人： Kishore Papineni , Preston McAfee , John Langford , Sergei Vassilvitskii
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Techniques are provided for use in an auction in which selected content items, or advertisements, of content providers, or advertisers, are selected and served, and in which, for an item served in response to a serving opportunity, contingent upon occurrence of a specified user action, an associated provider's account is charged a first sum and an associated publisher's account is credited a second sum. Performance of particular content items may be explored, such as ones for which little or no historical performance information may be available. Content item selection may be based at least in part on an objective of acquiring learning information that can be used in prediction of future performance of the content item. The associated provider's account may be charged a sum that reflects a learning value component, but the associated publisher's account may be credited a sum that does not reflect a learning value component.
摘要翻译：技术被提供用于拍卖中，其中内容提供商或广告商的所选择的内容项目或广告被选择和服务，并且其中针对响应于服务机会而服务的项目，取决于发生指定的用户操作，相关联的提供商的帐户将收取第一笔款项，相关联的发布商的帐户将被记入第二笔款项。可以探索特定内容项目的性能，例如可能没有或没有历史性能信息可用的性能。内容项目选择可以至少部分地基于获取可用于预测内容项目的未来表现的学习信息的目标。相关提供商的帐户可能会收取一笔反映学习价值组成部分的金额，但相关发布商的帐户可能会记入不反映学习价值组成部分的金额。

29. 发明授权

US08204878B2 System and method for finding unexpected, but relevant content in an information retrieval system 有权
标题翻译：在信息检索系统中发现意外但相关内容的系统和方法
公开(公告)号：US08204878B2
公开(公告)日：2012-06-19
申请号：US12688364
申请日：2010-01-15
申请人： Sihem Amer-Yahia , Sergei Vassilvitskii , Cong Yu
发明人： Sihem Amer-Yahia , Sergei Vassilvitskii , Cong Yu
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： An improved method for information retrieval in web query and recommendation systems, where items that are likely unfamiliar to the users of the system, but potentially relevant, are recommended. In a recommendation system having ratings by a plurality of users for a plurality of items, items are assigned to one or more data regions based on item attributes or user activity. Source regions are identified for each of the data regions. For a given user, data regions with which both the user and the user's social network are unfamiliar are identified. Within a given data region, the relevance of items to the user within such regions is evaluated using ratings provided by other users who have entered ratings similar to the user in source regions for the data region. Items receiving the highest relevance score are recommended to the user.
摘要翻译：一种改进的Web查询和推荐系统中的信息检索方法，推荐系统用户可能不熟悉的项目。在具有用于多个项目的多个用户的评级的推荐系统中，基于项目属性或用户活动将项目分配给一个或多个数据区域。为每个数据区域识别源区域。对于给定的用户，识别用户和用户的社交网络不熟悉的数据区域。在给定的数据区域内，使用在数据区域的源区域中输入与用户类似的评级的其他用户提供的评级来评估项目对这些区域内的用户的相关性。建议用户接收到最高相关性分数的项目。

30. 发明授权

US07577108B2 Learning-based strategies for message-initiated constraint-based routing 有权
标题翻译：基于消息发起的基于约束的路由的基于学习的策略
公开(公告)号：US07577108B2
公开(公告)日：2009-08-18
申请号：US10453174
申请日：2003-06-03
申请人： Ying Zhang , Markus P. J. Fromherz , Yi Shang , Sergei Vassilvitskii , Lara S. Crawford
发明人： Ying Zhang , Markus P. J. Fromherz , Yi Shang , Sergei Vassilvitskii , Lara S. Crawford
IPC分类号： H04L12/28
CPC分类号： H04L45/16 , H04L45/08 , H04L45/12 , H04L45/123 , Y10S370/913
摘要： A method is presented for a learning-based strategy utilized within message-initiated constraint-based routing for digital message communication among nodes in an ad-hoc network, in which each node includes attributes. The method includes determining local attributes for each of the nodes and defining constraints on the attributes. Each node is provided access to the attributes of each neighboring node. Each message transmitted over the network has a message type, which includes a destination specification, route specification, and objective specification. Constraint checking and cost estimation checking are performed for each message type. Cost estimation is utilized to converge on an optimal message path. The message that is routed within the network includes the address of a sending node, the address of the source node, route constraints, destination constraints, the number of route constraints, the number of destination constraints, message identification number, sequence identification number, and routing objectives.
摘要翻译：提出了一种在消息发起的基于约束的路由中用于在ad-hoc网络中的节点之间的数字消息通信中使用的基于学习的策略的方法，其中每个节点包括属性。该方法包括确定每个节点的本地属性并且定义关于属性的约束。提供每个节点访问每个相邻节点的属性。通过网络发送的每个消息都有一个消息类型，其中包括目的地规范，路由规范和客观规范。对每种消息类型执行约束检查和成本估算检查。成本估算用于收敛于最佳消息路径。在网络中路由的消息包括发送节点的地址，源节点的地址，路由约束，目的约束，路由约束的数量，目的约束的数量，消息标识号，序列识别号和路由目标。

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