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    • 24. 发明授权
    • Combining content with a search result
    • 将内容与搜索结果相结合
    • US09298779B1
    • 2016-03-29
    • US13943281
    • 2013-07-16
    • Google Inc.
    • Yunkai ZhouJennifer J. HuangAlexander CollinsIan James LeaderConrad WaiChristopher SouveyLewis DenizenGaurav GargAwaneesh VermaEmily K. MoxleyJeremy SilberDaniel A. de M. RochaAlexander Fischer
    • G06F17/30
    • G06F17/30424G06F17/3087
    • Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.
    • 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 识别响应于查询的搜索结果,其包括搜索结果的顶部集合中的第一搜索结果,第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目,其是第一搜索结果和第一合格内容项目的组合,并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强,包括:识别与第一实体相关的实体,识别与相关实体相关联的内容项目,选择至少一个所识别的内容项目,以及使用来自所选内容项目的内容来增加组合的内容项目。
    • 25. 发明申请
    • USING SECOND SCREEN DEVICES TO AUGMENT MEDIA ENGAGEMENT METRICS
    • 使用第二屏幕设备到附件媒体参与度量
    • US20160037213A1
    • 2016-02-04
    • US14448124
    • 2014-07-31
    • Google Inc.
    • Alexander CollinsBrandon Bilinski
    • H04N21/442H04N21/658H04N21/24
    • H04N21/252H04N21/24H04N21/4122H04N21/4126H04N21/4394H04N21/44204H04N21/44218H04N21/4532H04N21/4667H04N21/4788H04N21/6582H04N21/8186
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using second screen devices to augment media engagement metrics. In one aspect, a method includes accessing user activity data describing user activities performed by a user on a first user device during a first time period, and accessing data describing presentation of one or more content items during the first time period on second user devices. For the first user device, determining based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, a first level of user engagement with the first user device, and determining, based on the user activity data, for each second time period that is a sub-period of the first time period, a second level of user engagement with the one or more content items presented.
    • 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于使用第二屏幕装置来增加媒体参与度量。 一方面,一种方法包括在第一时间段内访问描述用户在第一用户设备上执行的用户活动的用户活动数据,以及访问描述在第一时间段内在第二用户设备上呈现一个或多个内容项目的数据。 对于第一用户设备,基于用户活动数据确定作为第一时间段的子周期的多个第二时间段中的每一个,与第一用户设备的用户参与的第一级别,以及基于 对于用户活动数据,对于作为第一时间段的子周期的每个第二时间段,与所呈现的一个或多个内容项目的用户参与的第二级别。
    • 27. 发明申请
    • SYSTEMS AND METHODS OF SELECTING CONTENT BASED ON AGGREGATE ENTITY CO-OCCURRENCE
    • 基于综合实体共同选择内容的系统和方法
    • US20140372468A1
    • 2014-12-18
    • US13918761
    • 2013-06-14
    • Google Inc.
    • Alexander CollinsBrandon Bilinski
    • G06F17/30
    • G06F17/30867G06F17/30522
    • The present disclosure relates to systems and methods for refining content selection criteria to facilitate content selection via a computer network. In some embodiments, a tool identifies a first entity used to select content of a first content provider. The first entity can correspond to a canonical stable identifier in a database. The tool can identify a plurality of sets of entities that each comprise the first entity and an additional entity different from the first entity. Each of the plurality of sets of entities can be associated with content of a corresponding content provider. The tool can determine a performance metric for the additional entity. The tool can compare the performance metric with a performance threshold. The tool can associate the additional entity with the content of the first content provider based on the comparison.
    • 本公开涉及用于改进内容选择标准以便于经由计算机网络进行内容选择的系统和方法。 在一些实施例中,工具识别用于选择第一内容提供商的内容的第一实体。 第一实体可以对应于数据库中的规范的稳定标识符。 该工具可以识别每组包括第一实体和不同于第一实体的附加实体的多个实体集合。 多个实体组中的每一个可以与相应的内容提供者的内容相关联。 该工具可以确定附加实体的性能指标。 该工具可以将性能指标与性能阈值进行比较。 该工具可以基于比较将附加实体与第一内容提供商的内容相关联。