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    • 23. 发明授权
    • Inventory allocation for advertising with changeable supply landscape
    • 具有可变供应格局的广告库存分配
    • US08856028B2
    • 2014-10-07
    • US13012655
    • 2011-01-24
    • Jian YangJianchang Mao
    • Jian YangJianchang Mao
    • G06Q30/00G06Q30/02
    • G06Q30/0244G06Q30/0241G06Q30/0245G06Q30/0251G06Q30/0255G06Q30/0277
    • An advertisement impression distribution system is programmed to generate an allocation plan for serving a number of advertisement impressions changeable as a result of one or more events, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The system includes an optimizer programmed to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; and to impose at least one objective on the relationship including moderating an increase in the number of advertisement impressions available for allocation to the first and second portions, to minimize a cost associated with reducing a quality of the advertisement impressions as their volume increases. The system outputs the allocation plan to an ad serving module to control serving of the advertisement impressions according to the range of possible proportions of allocation between the first and the second portions.
    • 广告印象分配系统被编程为生成分配计划,用于服务由于一个或多个事件而可更改的多个广告印象,分配计划以分配广告印象的第一部分以满足保证的需求和广告的第二部分 满足无保证需求的印象。 所述系统包括经过编程的优化器,用于建立广告印象的第一部分与广告印象的第二部分之间的关​​系,所述关系定义广告印象的第一部分和第二部分广告印象的可能分配比例的范围; 并且对该关系施加至少一个目标,包括调整可用于分配给第一和第二部分的广告印象数量的增加,以最小化与其音量增加时降低广告印象的质量相关联的成本。 系统将分配计划输出到广告服务模块,以根据第一和第二部分之间的可能分配比例的范围来控制广告印象的投放。
    • 26. 发明授权
    • Optimization framework for tuning ranking engine
    • 调整排名引擎的优化框架
    • US08108374B2
    • 2012-01-31
    • US12211307
    • 2008-09-16
    • Ruofei ZhangJianchang Mao
    • Ruofei ZhangJianchang Mao
    • G06F17/30
    • G06F17/30864G06Q10/06G06Q30/02
    • Disclosed are apparatus and methods for facilitating the ranking of web objects. The method includes automatically adjusting a plurality of weight values for a plurality of parameters for inputting into a ranking engine that is adapted to rank a plurality of web objects based on such weight values and their corresponding parameters. The adjusted weight values are provided to the ranking engine so as to generate a ranked set of web objects based on such adjusted weight values and their corresponding parameters, as well as a particular query. A relevance metric (e.g., that quantifies or qualifies how relevant the generated ranked set of web objects are for the particular query) is determined. The method includes automatically repeating the operations of adjusting the weight values, providing the adjusted weight values to the ranking engine, and determining a relevance metric until the relevance metric reaches an optimized level, which corresponds to an optimized set of weight values. The repeated operations utilize one or more sets of weight values including at least one set that results in a worst relevance metric value, as compared to a previous set of weight values, according to a certain probability in order to escape local optimal solution to reach the global optimal solution.
    • 公开了用于促进web对象的排名的装置和方法。 该方法包括自动调整用于多个参数的多个权重值,用于输入适应于基于这些权重值及其对应参数对多个网页对象排序的排名引擎。 调整的权重值被提供给排名引擎,以便基于这种调整的权重值及其对应的参数以及特定的查询来生成排序的web对象集合。 确定相关性度量(例如,量化或限定生成的排名的web对象集合对于特定查询的相关性)。 该方法包括自动重复调整权重值的操作,向排序引擎提供经调整的权重值,以及确定相关性度量,直到相关性度量达到对应于优化的权重值集合的优化级别。 重复操作利用一组或多组权重值,包括至少一组,与根据某种概率的先前的权重值组相比导致最差的相关度度值,以逃避局部最优解以达到 全局最优解。
    • 29. 发明授权
    • Dynamic bloom filter for caching query results
    • 动态布局过滤器用于缓存查询结果
    • US07548908B2
    • 2009-06-16
    • US11475427
    • 2006-06-26
    • Yun FuZhichen XuJianchang Mao
    • Yun FuZhichen XuJianchang Mao
    • G06F7/00
    • G06F17/30864G06F17/30902Y10S707/99933
    • Methods, systems, and machine-readable media are disclosed for searching a corpus of information by utilizing a Bloom filter for caching query results. According to one aspect of the present invention, a method of caching information from a corpus of information can include populating one or more Bloom filters with a plurality of bits representative of information in the corpus of information. A search request can be received identifying requested information from the corpus of information. One or more bits in the filter(s) associated with the requested information can be checked and the requested information can be retrieved from the corpus of information based on results of said checking. Furthermore, the filter(s) can be used to determine which information to make available to a particular user in a system where certain information is associated with or access is limited to certain users or groups of users.
    • 公开了用于通过利用布隆过滤器来搜索查询结果来搜索信息语料库的方法,系统和机器可读介质。 根据本发明的一个方面,一种从信息语料库缓存信息的方法可以包括用表示信息语料库中的信息的多个比特填充一个或多个布隆过滤器。 可以从信息语料库中识别搜索请求信息。 可以检查与请求的信息相关联的过滤器中的一个或多个位,并且可以基于所述检查的结果从信息语料库检索所请求的信息。 此外,过滤器可以用于确定哪些信息可用于特定用户在某些信息相关联或访问受限于特定用户或用户组的系统中。
    • 30. 发明申请
    • Using community annotations as anchortext
    • 将社区注释用作anchorextext
    • US20060294085A1
    • 2006-12-28
    • US11498682
    • 2006-08-02
    • Daniel RoseJianchang MaoZhichen XuDavid KuQi LuEckart WaltherChung-Man Tam
    • Daniel RoseJianchang MaoZhichen XuDavid KuQi LuEckart WaltherChung-Man Tam
    • G06F17/30
    • G06F17/3053G06F17/30616G06F17/30867Y10S707/99932Y10S707/99933
    • The present invention is directed towards systems and methods for using community annotations to content items as anchortext for search and index purposes. The method according to one embodiment comprises generating one or more items of personalized information by a user for storage in a user profile, the one or more items of personalized information associated with one or more content items, the one or more content items and the one or more items of personalized information comprising one or more words. One or more items of personalized information is selected from a given user profile. The method further comprises indexing the one or more words in the one or more content items and the one or more words in the selected personalized information into an index, identifying one or more content items responsive to on or more query words in a query of the index and returning the identified content items as a result set to the user.
    • 本发明涉及用于将内容项目的社区注释用作搜索和索引目的的定位文件的系统和方法。 根据一个实施例的方法包括由用户生成一个或多个个性化信息项目以存储在用户简档中,与一个或多个内容项目相关联的一个或多个个性化信息项目,一个或多个内容项目和一个 或多个包含一个或多个单词的个性化信息项。 从给定的用户简档中选择一个或多个个性化信息项。 该方法还包括将所选择的个性化信息中的一个或多个内容项目中的一个或多个单词和所选择的个性化信息中的一个或多个单词索引到索引中,从而识别响应于查询中的一个或多个查询单词的一个或多个内容项目 索引并将所标识的内容项目作为结果集返回给用户。