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    • 21. 发明授权
    • Dynamic in-page advertising
    • 动态页内广告
    • US08392257B2
    • 2013-03-05
    • US13436307
    • 2012-03-30
    • M. Cameron JonesElizabeth F. Churchill
    • M. Cameron JonesElizabeth F. Churchill
    • G06F15/177G06F15/16G06F3/048G06F3/00G06O30/00
    • G06Q30/0277G06Q30/0251
    • Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.
    • 在网页上显示的广告可以在不重新加载网页的情况下更改为网页的上下文。 可以在网页上显示第一组一个或多个广告。 所显示的广告中的一个或多个可以用一个或多个替代广告代替。 基于引起网页上下文变化的一个或多个事件的发生触发替代广告的选择。 替代广告的显示是动态执行的,而不需要重新加载网页。 以这种方式,可以基于网页上下文的改变来改变在网页上显示的广告,以向与改变的上下文对应的用户提供广告。
    • 22. 发明申请
    • DYNAMIC IN-PAGE ADVERTISING
    • 动态页内广告
    • US20120185343A1
    • 2012-07-19
    • US13436307
    • 2012-03-30
    • M. Cameron JonesElizabeth F. Churchill
    • M. Cameron JonesElizabeth F. Churchill
    • G06Q30/02
    • G06Q30/0277G06Q30/0251
    • Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.
    • 在网页上显示的广告可以在不重新加载网页的情况下更改为网页的上下文。 可以在网页上显示第一组一个或多个广告。 所显示的广告中的一个或多个可以用一个或多个替代广告代替。 基于引起网页上下文变化的一个或多个事件的发生触发替代广告的选择。 替代广告的显示是动态执行的,而不需要重新加载网页。 以这种方式,可以基于网页上下文的改变来改变在网页上显示的广告,以向与改变的上下文对应的用户提供广告。
    • 25. 发明授权
    • Dynamic in-page advertising
    • 动态页内广告
    • US08175922B2
    • 2012-05-08
    • US12262497
    • 2008-10-31
    • M. Cameron JonesElizabeth F. Churchill
    • M. Cameron JonesElizabeth F. Churchill
    • G06Q30/00G06F15/177G06F15/16G06F3/048G06F3/00
    • G06Q30/0277G06Q30/0251
    • Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.
    • 在网页上显示的广告可以在不重新加载网页的情况下更改为网页的上下文。 可以在网页上显示第一组一个或多个广告。 所显示的广告中的一个或多个可以用一个或多个替代广告代替。 基于引起网页上下文变化的一个或多个事件的发生触发替代广告的选择。 替代广告的显示是动态执行的,而不需要重新加载网页。 以这种方式,可以基于网页上下文的改变来改变在网页上显示的广告,以向与改变的上下文对应的用户提供广告。
    • 27. 发明申请
    • MULTIMODE ONLINE ADVERTISEMENTS AND ONLINE ADVERTISEMENT EXCHANGES
    • 多媒体在线广告和在线广告交换
    • US20110106615A1
    • 2011-05-05
    • US12611250
    • 2009-11-03
    • Elizabeth F. ChurchillDavid Ayman ShammaM. Cameron Jones
    • Elizabeth F. ChurchillDavid Ayman ShammaM. Cameron Jones
    • G06Q30/00
    • G06Q30/02G06Q30/0251
    • Techniques are described for selecting advertisements for display in web pages. In one aspect, a web page content characterization document may be generated that describes aspects of a web page. The web page content characterization document may be used to match advertisements for display in the web page. In another aspect, a multi-display mode advertisement object is provided. The multi-display mode advertisement object is an advertisement object that can be displayed as an advertisement in various formats, as desired for the particular web page destination location. In still another aspect, an in-linking advertisement object is provided. The in-linking advertisement object may be displayed on a web page, and when selected (e.g., clicked on), activates a link to content within the web page, rather than linking off page.
    • 描述了用于选择在网页中显示的广告的技术。 在一个方面,可以生成描述网页的各方面的网页内容表征文档。 网页内容表征文档可以用于匹配在网页中显示的广告。 另一方面,提供了多显示模式广告对象。 多显示模式广告对象是可以根据特定网页目的地位置的需要以各种格式显示为广告的广告对象。 在另一方面,提供了一种链接广告对象。 在链接广告对象可以显示在网页上,并且当被选择(例如,点击))激活到网页内的链接的链接,而不是链接页面。
    • 29. 发明申请
    • DYNAMIC IN-PAGE ADVERTISING
    • 动态页内广告
    • US20100114720A1
    • 2010-05-06
    • US12262497
    • 2008-10-31
    • M. Cameron JonesElizabeth F. Churchill
    • M. Cameron JonesElizabeth F. Churchill
    • G06Q30/00
    • G06Q30/0277G06Q30/0251
    • Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.
    • 在网页上显示的广告可以在不重新加载网页的情况下更改为网页的上下文。 可以在网页上显示第一组一个或多个广告。 所显示的广告中的一个或多个可以用一个或多个替代广告代替。 基于引起网页上下文变化的一个或多个事件的发生触发替代广告的选择。 替代广告的显示是动态执行的,而不需要重新加载网页。 以这种方式,可以基于网页上下文的改变来改变在网页上显示的广告,以向与改变的上下文对应的用户提供广告。