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    • 16. 发明授权
    • User control of replacement television advertisements inserted by a smart television
    • 由智能电视插入的替换电视广告的用户控制
    • US09571865B2
    • 2017-02-14
    • US14763963
    • 2014-01-30
    • ALMONDNET, INC.
    • Roy Shkedi
    • H04N7/10H04N7/025H04N21/234H04N21/81H04N21/4147H04N21/643H04N21/432H04N21/458H04N21/2668H04N21/44H04N21/442
    • H04N21/23424H04N21/2668H04N21/4147H04N21/432H04N21/44008H04N21/44222H04N21/458H04N21/64322H04N21/812
    • A method is performed using a smart TV, which receives from a television signal source device a television signal feed encoding primary television content and then presents that content. The smart TV receives data via the computer network, including first data representing a to-be-replaced portion of the primary television content and second data representing secondary television content. Using the second data, the smart TV automatically presents the secondary television content in place of the to-be-replaced television content. The method includes the smart TV: (a) automatically monitoring, during presentation of the secondary television content, the television signal feed and comparing it with the first data; and (b) automatically altering presentation of the secondary television content in accordance with a user-control action with respect to the television signal source device, in response to detecting any difference between the television signal feed and the first data indicative of that user-control action.
    • 使用智能电视机执行一种方法,智能电视从电视信号源设备接收电视信号馈送编码主要电视内容,然后呈现该内容。 智能电视经由计算机网络接收数据,包括表示主要电视内容的待替换部分的第一数据和表示次要电视内容的第二数据。 使用第二数据,智能电视机自动呈现次要电视内容来代替被替换的电视内容。 该方法包括智能电视:(a)在呈现次要电视内容期间自动监视电视信号馈送并将其与第一数据进行比较; 以及(b)响应于检测到所述电视信号馈送和指示所述用户控制的所述第一数据之间的任何差异,自动地根据关于所述电视信号源设备的用户控制动作来改变所述次要电视内容的呈现 行动。