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    • 13. 发明申请
    • Matching and ranking of sponsored search listings incorporating web search technology and web content
    • 赞助搜索列表的匹配和排名结合网络搜索技术和网页内容
    • US20060161534A1
    • 2006-07-20
    • US11334096
    • 2006-01-18
    • Charles CarsonDevika ChawiaJames HarveyMatvey NemenmanMohit SabharwalMarco Zagha
    • Charles CarsonDevika ChawiaJames HarveyMatvey NemenmanMohit SabharwalMarco Zagha
    • G06F7/00
    • G06Q30/02G06F17/30864
    • A system is disclosed for generating a search result list in response to a search request from a searcher using a computer network. A first database is maintained that includes a first plurality of search listings. A second database is maintained that includes documents having general web content. A search request is received from the searcher. A first set of search listings is identified from the first database having documents generating a match with the search request and a second set of search listings is identified from the second database having documents generating a match with the search request. A confidence score is determined for each listing from the first set of search listings wherein the confidence score is determined in accordance with a relevance of each listing when compared to the listings of the second set of search listings. The identified search listings from the first set of search listing are ordered in accordance, at least in part, with the confidence score for each search listing.
    • 公开了一种用于响应于来自使用计算机网络的搜索者的搜索请求生成搜索结果列表的系统。 维护包括第一多个搜索列表的第一数据库。 维护第二个数据库,其中包括具有一般Web内容的文档。 从搜索者接收到搜索请求。 从具有生成与搜索请求匹配的文档的第一数据库识别出第一组搜索列表,并且从具有生成与搜索请求匹配的文档的第二数据库识别出第二组搜索列表。 确定来自第一组搜索列表的每个列表的置信度分数,其中当与第二组搜索列表的列表相比时,根据每个列表的相关性来确定置信度分数。 来自第一组搜索列表的识别的搜索列表至少部分地根据每个搜索列表的置信度得分排序。